Digital Marketing Insights Show

This episode features the wonderful Krzysztof Wieclawski. Krzysztof is a Freelance Video Content Creator for his business Yellow Tag. Krzysztof starts by running through his career to date. He talks about shooting and producing across the country. Looking at the full recording process running through a real-life experience of work he did in Wales. He speaks highly of after-effects and how it's a staple of his work. He highlights the need for more drone-qualified videographers in Ireland and that Philip Bloom is one of the many sources he goes to for inspiration. Lastly, we touch on video marketing and AI. Overall this is a good episode for anyone looking to know more about video production and video content.

This episode features the creative Cian Brennan. Cian is a Freelance Video Content Creator working for his own business appropriately named Cian Brennan Videographer. He talks about his career to date and his mistakes in investing in an office with the intention to build a coworking space. He talks about his journeys to locations like Tokyo and Peru but really enjoys telling Irish stories from a content point of view. He talks about the importance of word of mouth and how scripts are best built organically. Cian suggests Premier Pro as his go-to software for editing but does speak highly of DaVinci Resolve which is a free editing software platform. He also talks about maximising his LinkedIn contacts and influence on social platforms. This a great episode for anyone looking to be inspired and motivated to create content.

This episode features the creative Gavin Mulligan. Gavin is a Freelance Content Specialist who works mainly in written content. Gavin runs through his career to date. He talks through some of his client work. Highlighting his success with Busterbox, identifying keywords and for the first time driving leads through his content for their business. He talks up Clickup and Yoast from a social and SEO point of view. Canva is his go-to for producing high-calibre posts. For information, he recommends using Hubspot posts and learning tools as well as YouTube and LinkedIn. We touch on video marketing and AI looking at the future opportunities of both. Overall this is an excellent episode for anyone looking to know more about digital content and how copy can produce leads for your business.

This episode features the excellent Cian Byrne. Cian is a Freelance Copywriter for his company Cian Writes, with notable work with 256 and ilk clothing. He talks about producing recognised content around the world. He speaks about his work in cycling around Bianchi ebikes and how it gave a client huge attention due to the timing of the piece. He recommends two softwares;
Grammarly and word counter extensions. Grammarly highlighting errors in your copy. Word counter not just for character lengths, but to vary keyword density and to avoid keyword stuffing for SEO. Cian talks about how he sees the web content world improving noting the Patagonia Stories section as a source of inspiration (an area we'd highly recommend checking out). This is an episode perfect for anyone who wants to understand website copy at an expert level.

This episode features the knowledgeable Seán Fahey. Seán is the Founder and Digital Communications Specialist at Fahey Media. Sean starts by giving an overview of starting a digital agency. He then highlights how he works with businesses building a 3-month, 6-month and 12-month strategy. They'll look at contact sourcing, and creating a database which allows them to remarket to the audiences further down the line. He talks about LinkedIn B2B marketing and how it can capture leads. Seán also highlights smarketingcloud .com for remarketing and driving more leads to the site. He talks about one of his great campaigns building buzz .ie for the star and some of the campaign work he was part of for Aldi. He highlights appsumo as a great source for software. And we talk about the future of digital marketing. This episode is perfect for anyone wanting to understand the creation and management of a digital marketing company and b2b marketing.