
Sweat Science
03/10/25 • 32 min
Previous Episode

From Milling to Data
The oil and gas industry has long relied on surface data and the expertise of seasoned operators to manage the complexities of downhole operations. However, as wells become deeper, laterals longer, and conditions more extreme, the human expert can struggle to address the expanded downhole complexity. Consistency, efficiency, and precision have become increasingly difficult to achieve.
This growing complexity presents significant challenges. Operators must interpret inconsistent surface data while contending with extreme pressures, weights, and temperatures. Without real-time visibility into what’s happening at the drill bit, risks like unplanned downtime, tool failures, and inefficiencies sap productivity and inflate costs.
To overcome these issues, the industry is turning to advanced technology, automation, and machine learning to build a more repeatable and predictable model of operation.
In this episode, I speak with Brad Watson, the technology development manager with STEP Energy Services, on how his team is driving innovation with STEP-conneCT, a downhole sensor system integrated with e-coil technology. By providing real-time data on weight, torque, and motor health, STEP-conneCT is helping operators transform coiled tubing operations into a manufacturing-style process.
Brad discusses how this technology is addressing challenges, reducing downtime, and paving the way for automation in oil and gas.
About the Guest:
Brad Watson is the technology development manager with STEP Energy Services, a leading company in the coiled tubing and pressure pumping sector. With a focus on advancing milling technology, Brad has played a key role in deploying STEP-conneCT, a leading-edge tool for real-time data acquisition in extreme downhole conditions. His work illustrates the integration of technology and engineering to address the challenges of modern oil and gas exploration.
You can connect with Brad and learn more about STEP Energy Services via:
🌐 Website: STEP Energy Services
🔗 LinkedIn: Brad Watson
Additional Tools & Resources From Geoffrey 🎬 Go backstage and check out my studio: 👉 https://geoffreycann.com/resources/ 🎓 Take my one day digital strategy training course for oil and gas: 👉 https://www.udemy.com/course/digital-... Connect with Me: 🖥️ Blog series: https://digitaloilgas.substack.com/ 🎧 Podcast: https://geoffreycann.com/broadcast/ 📇 Linkedin: Advocate for Digital Innovation 🤬 X: geoffreycann Contact for Lectures and Keynotes: I speak regularly on these and other topics. Contact me to book a brief call about your upcoming event needs. Click here 👉 https://geoffreycann.com/contact/Next Episode

The World in a Cube
Energy markets are undergoing a profound transformation. With demand shifting, new energy sources emerging, and digital infrastructure consuming more power than ever, the need for accurate, data-driven decision-making has never been greater. Companies must now navigate uncertainty with smarter forecasting tools, leveraging AI and real-time analytics to stay ahead.
However, traditional forecasting models often fail to capture the full picture. New energy sources like solar and battery storage are disrupting the grid, while AI-driven data centers are reshaping electricity demand. At the same time, tech companies like Amazon, Google, and Microsoft are moving beyond buying power to direct energy investments, influencing market dynamics in unexpected ways. So how do we make sense of this fast-changing landscape?
Joining me today is Jarand Rystad, CEO of Rystad Energy, one of the world’s leading energy research firms. With a background in physics, statistics, and AI-powered analytics, Jarand has spent two decades refining energy forecasting models that are used by executives and policymakers worldwide. In this episode, we explore how AI is transforming energy analysis, the long-term outlook for global power demand, and what the rise of tech-driven energy investments means for traditional players.
About the Guest
Jarand Rystad is the founder and CEO of Rystad Energy, one of the world’s leading energy research firms. A physicist by training, Jarand spent years at McKinsey & Co. before launching Rystad Energy, building it into a global powerhouse of energy analytics.
Additional Tools & Resources
💡 Explore Rystad Energy: rystadenergy.com
📊 Check out their latest reports: Rystad Energy Insights
Connect with Me
🔗 LinkedIn: Geoffrey Cann
📩 Blog: Digital Oil and Gas
🎙 Podcast Archive: Listen to Past Episodes
Contact for Lectures and Keynotes
I regularly speak on digital transformation, AI, and energy trends. Book a call to discuss your event needs: Contact Me
Disclaimer
The views expressed in this podcast are my own and do not constitute professional advice.
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