
Female Founder Spotlight Session - Winning in the Employer Health Market: Strategies for Digital Health Success
11/21/24 • 34 min
Explore proven strategies to navigate the complex $600B employer healthcare market. Learn how to overcome challenges like vendor saturation, low engagement rates, and shifting employer preferences to accelerate revenue growth and build lasting partnerships with Fortune 1000 companies.
- Develop a targeted GTM strategy tailored to the unique needs of self-insured employers
- Craft compelling value propositions that differentiate your solution in a crowded market
- Leverage community-based approaches to boost engagement and retention
- Build strategic partnerships to expand your reach and credibility in the employer space
Lindsey Kratzer, Founder, Spark Health Advisors
Megan Antonelli, Chief Executive Officer, HealthIMPACT Live
Explore proven strategies to navigate the complex $600B employer healthcare market. Learn how to overcome challenges like vendor saturation, low engagement rates, and shifting employer preferences to accelerate revenue growth and build lasting partnerships with Fortune 1000 companies.
- Develop a targeted GTM strategy tailored to the unique needs of self-insured employers
- Craft compelling value propositions that differentiate your solution in a crowded market
- Leverage community-based approaches to boost engagement and retention
- Build strategic partnerships to expand your reach and credibility in the employer space
Lindsey Kratzer, Founder, Spark Health Advisors
Megan Antonelli, Chief Executive Officer, HealthIMPACT Live
Previous Episode

Revolutionizing Patient Care: The Power of Intelligent Conversational AI
Memora Health is pioneering intelligent care through text-based conversational AI, enabling healthcare providers to maintain continuous, personalized patient engagement post-procedure or office visits. By focusing on understanding patient intent and context, Memora's technology bridges communication gaps, enhances care plan adherence, and improves overall patient outcomes across various medical specialties.
- Enhance patient understanding and recall of medical instructions through personalized, AI-driven communication
- Reduce readmissions and complications by maintaining consistent patient engagement between visits
- Overcome language and cultural barriers with intelligent, adaptive conversational AI
- Streamline clinical workflows by automating routine patient follow-ups and inquiries
Divya Bhat, Chief Product Officer, Memora Health
Megan Antonelli, Chief Executive Officer, HealthIMPACT Live
Next Episode

Five Good Things
Five Good Things with Janae Sharp and Megan Antonelli: A rapid-fire segment highlighting positive developments in digital health. Janae and Megan share insights on recent innovations, successful implementations, and emerging trends that are driving progress in healthcare technology.
- Learn about cutting-edge solutions improving patient outcomes
- Discover how technology is enhancing healthcare accessibility
- Gain insight into successful digital health implementations
- Stay informed about positive industry trends shaping the future of care
Megan Antonelli, Chief Executive Officer, HealthIMPACT
Janae Sharp, Founder The Sharp Index
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