Digital Creator

Thinking about rebranding your podcast? In this interview, Dylan Schmidt sits down with Andy Murphy, host of the recently rebranded The Secure Family Podcast (formerly The Secure Dad Podcast), who hit #1 in Apple's parenting category just one month after his rebrand.

Andy shares his complete journey from hesitation to execution, including:

• The surprising ease of changing your podcast name (without losing your audience).
• How to communicate changes to your sponsors and listeners.
• Why a simple one-word change opened his content to a whole new audience.
• The counterintuitive approach that helped him hit #1 in his category.

Whether you're considering a rebrand or just starting out, Andy's practical wisdom and experience will help you make better decisions for your podcast's future. Plus, learn why Andy decided to keep over 300 previous episodes in his feed and how that strategic choice benefits both new and existing listeners.

Connect with Andy at thesecuredad.com or find The Secure Family Podcast on all major platforms.

Click here to join us in The Creator Club or visit www.thecreatorclub.com

Why do some videos instantly grab viewers while others get scrolled past? In this essential episode, Dylan breaks down the psychology of powerful hooks - the critical first seconds that determine whether your content succeeds or fails.

You'll discover:

• The surprising origin of content hooks (hint: it wasn't social media)
• Three psychological principles that make hooks irresistible to viewers
• Why hooks might be the kindest thing you can do for your audience
• Common hook mistakes most creators make when starting out
• How to craft the perfect hook for your specific audience

Whether you're creating videos, podcasts, blog posts, or social media content, mastering the hook is non-negotiable in today's attention economy. Dylan shares practical insights from creating thousands of hooks across platforms, revealing what works, what doesn't, and how to use this powerful technique ethically.

Get access to Dylan's extensive hook examples at DylanSchmidt.com/hooks and transform how your audience engages with your content.

Is AI replacing creativity or enhancing it? In this thought-provoking episode, Dylan reveals how top creators use AI tools like ChatGPT, Claude, and Perplexity without sacrificing their unique voice or authentic perspective.

You'll discover:

• Why blindly following AI suggestions could be diluting your content's uniqueness
• The critical difference between AI's goal and your goal as a creator
• A practical framework for using AI as a creative assistant rather than a replacement
• How to build a proper feedback loop with AI that strengthens your voice
• Common AI usage mistakes that could be killing your content's effectiveness

Whether you're experiencing AI tool fatigue or just starting to explore these powerful assistants, this episode provides a balanced approach to integrating artificial intelligence into your creative process. Learn how to make AI amplify your voice, not drown it out.

Perfect for content creators who want to work smarter without losing the human touch that makes their work special.

Drowning in creative ideas but struggling to execute them all? In this focused episode, Dylan introduces the powerful concept of an 'idea budget' - a framework for managing creative energy without burning out.

You'll discover:

• Why treating every spark like a full-blown project leads to exhaustion
• The counterintuitive truth about waiting on good ideas
• How to assign 'weights' to your creative inspirations
• The crucial difference between creating from confidence versus fear
• A simple approach to let your most valuable ideas naturally rise to the top

Perfect for multi-passionate creators and entrepreneurs who generate more ideas than they can possibly implement, this episode offers a refreshing perspective on creative management. Learn how to honor your inspirations without feeling obligated to act on every single one.

This short but impactful discussion provides a practical framework to help you prioritize what matters most rather than chasing every creative impulse.

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Learn my tech stack for running my short-form video editing agency called Content Clips. Content Clips started in the summer of 2022 and has quickly become a go-to resource for podcasters, businesses, and thought leaders. We turn long form content into engaging clips for social media.

In this episode, you’ll discover:

• Different tools used to run a content agency.

• How Content Clips keeps things simple and streamlined.

• The latest tools for editing videos.

• And much more!

Full transcript and show notes

Follow Dylan on Instagram / TikTok

Content Clips Website

TIMESTAMPS

00:00 - Episode Introduction

00:33 - What Content Clips Is

01:14 - Quick Word of Caution

02:08 - Squarespace

02:48 - Typeform

03:34 - Calendly

04:14 - Zoom

04:22 - Stripe

04:36 - Google Sheets

04:48 - Trello

05:18 - Slack

05:26 - Zapier

05:49 - Video Editing Tools

06:20 - Canva

05:49 - Video Editing Tools

06:58 - Storage

07:21 - Closing Thoughts & Next Steps

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CONNECT

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SPONSORS

🎥 Turn your long-form videos into engaging clips for social media with Content Clips

🎙️ Follow a proven system to start, grow and monetize your podcast in a matter of weeks