Achieving Differentiation in a Crowded Market, With Aaron Wollner of Quontic Bank

04/21/23 • 49 min

In this crowded marketplace, how can a community financial institution possibly differentiate itself? Better technology is table stakes, because as soon as you add the latest shiny object to your tech stack, every other FI in town will add it, too. In the end, differentiation can only come from better ideas.

In this episode of The Digital Banking Podcast, our Josh DeTar welcomed Aaron Wollner, the CMO of Quontic Bank, which is the best online bank according to Forbes. Wollner discussed the importance of authenticity for a brand to resonate and explained the concept of non-monogamous banking. The two discussed the importance of digital transformation, how Quontic adapts to macroeconomic changes, and the one question you must constantly ask.

04/21/23 • 49 min

Digital Banking Podcast - Achieving Differentiation in a Crowded Market, With Aaron Wollner of Quontic Bank

Transcript

[00:00:30] Josh DeTar: Welcome to another episode of the Digital Banking Podcast. My guest today is Aaron Wollner, the Chief Marketing Officer for Quontic Bank. Now, it was very obvious the first time I talked to Aaron that he is a very intentional person who puts data to his thoughtfulness. Um, he actually even mentioned, "I'm a very intentional person with everything that I do."

[00:01:50] What makes that statement so funny is that what brought Aaron to Quontic in the

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