Digital Analytics Association

This conversation brought to you by the Women in Analytics community will provide tips on how to have more impact in your career through incorporating feedback, being self-aware and rebounding from surprises in the office.

Pelin Thorogood's career has been marked by the melding of innovation, strategy and leadership in marketing and analytics, serving as CMO of WebSideStory (acquired by Omniture/Adobe), expanding an enterprise software business into web-based applications, and launching one of the first B2B mobile applications. Her successes in these areas and eventual role as CEO demonstrate the shifting focus on digital analytics and innovation to business success. Thorogood holds a B.S. in Operations Research, Masters in Engineering and multiple MBAs, all from Cornell University. She has twenty years of experience in the industry.

Creative and analytical leader with a time-tested record of helming teams, brands, campaigns, and results in very high-volume, fast-paced environments. Innovative, persuasive and highly-rated public speaker communicating ideas and ideals honed as top performing salesperson and product manager. Strong communicator and problem solver able to connect meaningfully with customers and colleagues across geographies.

Communication matters. In this fast-paced world of business, are you challenged by unclear communications with your managers, colleagues, or clients? Do you find that people expect you to be thinking, doing, reacting, and performing in a certain way and yet, you are not a mind reader?
Expectations are stressful and they can lead to anxiety in the workplace. Effective leaders forge agreements with one another, and there is an art form to this communication which isn't difficult to adopt. In this presentation, Karen will describe how to create powerful, professional relationships with others through agreements instead of expectations.

June Li share's the ABCs of Establishing Credibility with the conversation facilitated by Kelly Kubrick of Online Authority. A frequent frustration voiced by analysts and consultants is that their recommendations are ignored. Action is not taken. Although communication is part of the equation, even if you are crystal clear, if you do not have credibility, nothing will happen.
During this podcast, you will:
1. See why credibility is more than credentials and experience.
2. Understand how to establish credibility as an analyst, a leader and a consultant.
3. Learn the simple rules for establishing, maintaining and growing credibility.