Device Nation

Device Nation brings you Dr. Richard Yoon, Orthopedic Trauma and Reconstruction specialist at Barnabas Health Medical Group for an inspiring conversation about his path to medicine, tips and tricks for DFR, Peri-prosthetic FX, Haidong GumDo!!!
We also discuss his work on the launch of SMRA, an organization dedicated to helping medical representatives navigate their way successfully through the business of medicine changes that are underway. "The voice of the business of medicine", Dr. Michael Ast of HSS joins the discussion on this very topic! You will be inspired and encouraged hearing why this A-list faculty of surgeons and reps want to help the likes of US!!
Clinic Site: https://www.richardyoonmd.com
Royal Biologics: https://royalbiologics.com/
Haidong Gumdo Demo: https://www.youtube.com/watch?v=-0JVZu_-TSQ
Follow Dr. Yoon on LinkedIn: https://www.linkedin.com/in/richardsyoon/
Sign up for the October SMRA Meeting: https://www.medrepsociety.com
Vendors, do you have a product reps may want to consider having in their bag? Would you like an opportunity to demonstrate to the "best of the best" at this meeting?
Email us at [email protected] as we want to help!
Dr. Ast Device Nation Interview:https://podcasts.apple.com/us/podcast/medical-device-podcast-dr-michael-ast/id1499539300?i=1000551349722
Dr. Ast on the ASC trend underway: https://youtu.be/G9lmNoeo-A4
Do young players need a guitar lesson to get off on the right foot? What about the seasoned axe-slinger? Now, more than ever, we need to surround ourselves with "Calebs" to successfully navigate this next chapter in medical device! 🎸🎸

It's a Supply Chain Spectacular as Device Nation sits down for an inspiring conversation with Assistant Vice President of Procurement and Medical Device Management with LifePoint Health, Greg Mays, HMBA! We talk about rep and supply chain "pearls and pitfalls", cap pricing, vendor contracts, vendor credentialing and more!
Before joining LifePoint, Greg was a Group Director at HealthTrust Purchasing Group and specialized in consulting with member hospitals to help them achieve better value in their Medical Device sourcing.
Greg was in Orthopaedic implant sales (Sports Medicine, Hip/Knee and Extremity) for over 14 years! He began his career as a "Tech-rep" and has progressed to a Full Sales Associate, then Territory Manager. This experience involved him with professionals from a variety of backgrounds from surgeons and hospital CEO's, to surgical staff and instrument techs.
Follow on LinkedIn: https://www.linkedin.com/in/gregorymays/
LifePoint Health: https://lifepointhealth.net
What's a GPO? IDN? https://www.carevoyance.com/blog/gpo-and-idn-sales-process
The 1 in 60 rule is a rule of thumb which states that if a pilot has travelled sixty miles then an error in track of one mile is approximately a 1° error in heading, and proportionately more for larger errors. Inversely, if we stay on the same heading we've always been on in medical sales....will we land at the intended destination? Consider looking at degrees of course correction, NEW models to bring more value to all parties involved, especially the patient!

Device Nation sits down for an inspiring conversation with Herrick Siegel, MD, Section Head of Orthopedic Oncology at UAB Medicine in upstate Alabama .....a must follow on LinkedIn if you like profoundly challenging reconstruction cases. Dr. Siegel offers hope to these patients, bringing his unique skill set of confidence and capability to the table!
We also discuss his work on the Signature Orthopaedics Spartan Stem, a compelling implant with an incredible design aesthetic!!!!
Will, a rep who calls on Dr. Siegel, shares practical ways you can deepen your position with your Doctors, employees of the hospital, employees of the company/companies you work for, and competitive peers. We also look at products to widen your income base (multiple revenue streams is the moat around your business), is Link that product your should add to your bag?
Clinic Site: https://lnkd.in/dK8ejhxc
LinkedIn: https://lnkd.in/dhWXPC69
Signature Spartan Stem: https://lnkd.in/dUXrD69m
Link Orthopaedics: https://lnkd.in/dqQHGcd5

Device Nation heads to Music City for an inspiring conversation with Dr. Will Kurtz! We talk about his patents, branding, social media, and what can help make surgeons successful in todays environment....and (a first for the show) we talk to one of his reps, Zach!
Dr. William B. Kurtz is a board-certified, fellowship-trained orthopedic surgeon who specializes in hip and kneereplacements. Dr. Kurtz holds a bachelor's degree in mechanical engineering from Rice University and graduated medical school from The University of Texas Southwestern Medical School at Dallas with Alpha Omega Alpha honors distinction. He completed a residency in orthopedic surgery at Vanderbilt University Medical Center, followed by a subspecialty fellowship in adult reconstructive joint surgery at New England Baptist Hospital in Boston. He is now currently on the medical staff at Saint Thomas Midtown Hospital, Saint Thomas Hospital for Specialty Surgery, and Centennial Medical Center.

Dr. Kurtz currently serves as the President of the TOA board, as the Chief of Orthopedics at St. Thomas Midtown Hospital, on the surgical advisor board for both the custom Conformis knee and hip replacements, and on the OrthoForum board. He has developed both knee and hip replacement implants and holds over 14 patents. He is a member of the American Academy of Orthopedic Surgeons, the American Academy of Hip and Knee Surgeons, the Tennessee Orthopedic Society, and the Vanderbilt Orthopedic Society. He has continued involvement in scientific research throughout his career. He published his study on the effects of bony impingement on range of motion in total hip arthroplasty in 2009 and his patented leg length study in 2011. He is currently involved in a 10-year prospective custom knee and hip replacement study and has completed two studies with Dr. Richard Komistek analyzing the kinematics of custom knee replacements, which were published in Journal of Arthroplasty in 2017.

Clinic Site: https://toa.com
Want to add a quality AND value proposition cement to your bag? Check out G21:
https://www.g-21.it/en/product/orthopedic-bone-cements/

Device Nation sits down for a conversation with "crackerjack" surgeon Dr. Ryan Nunley as we talk cementless knees, technology, AAHKS....hamburgers!
Dr. Nunley received his undergraduate degree from Vanderbilt University in Nashville, TN, and his medical degree from the University of North Carolina School of Medicine in Chapel Hill, North Carolina. He completed his residency at the Washington University School of Medicine. Dr. Nunley completed a Health Policy Fellowship from the American Academy of Orthopaedic Surgeons in Washington, DC as well as a fellowship in Joint Preservation, Resurfacing and Replacement at Washington University School of Medicine.
Dr. Nunley is consistently recognized in "The Best Doctors in America" list.
LinkedIn: https://www.linkedin.com/in/ryan-nunley-932895171/
Clinic Site: https://www.ortho.wustl.edu/content/Patient-Care/2663/Find-a-Physician/Physician-Directory/Ryan-Nunley-MD/Bio.aspx
Romtech: https://www.romtech.com
Reps of all experience levels are leaving our space at a rate that is noticeable now....what is going on? We look to a 1989 Rob Base hit to kickoff our series examining how to maximize 'Joy" and minimize "Pain" in 2023!