Finding Your USP

Develop your Construction Business Podcast

04/19/21 • 23 min

It’s not always easy to find your USP, but It’s essential to stop you competing on price, a position you do not want to be in. You’ll notice that companies all around you struggle with USP, as they all seem to offer the same benefits, They are usually just taglines and certainly not unique, so don’t deserve to be called USPs.
Phrases like this are commonplace in the market and are not going to differentiate you in any way, shape or form.
If you don’t have a USP, how do you go about getting one?
We will discuss in this episode how to find your USP and what the benefits are.
If you'd like help growing your business join my private Facebook group-https://m.facebook.com/groups/constructiontradesaccelerator
If you'd like to discuss fast-tracking your results, book in a free call-https://calendly.com/develop-coaching/10-minute-call

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If you'd like to discuss fast-tracking your results, book in a free call - https://www.developcoaching.co.uk/schedule/

If you'd like help growing your business join my private Facebook group - https://m.facebook.com/groups/constructiontradesaccelerator

04/19/21 • 23 min

Develop your Construction Business Podcast - Finding Your USP

Transcript

So welcome back to the podcast. So today's subject quite an interesting one. We're talking about your USP or your unique selling point. Have you got a unique selling point? Is there something about your company which makes you different from the rest? So something to ask yourself and think about? Now, it's really important to think about this because what we want to do is think about the service or the product that you're offering to your clients and can we say why it's better than others? Are

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