
Strategic design and motivational psychology with Amy Bucher VP Behaviour Change
08/06/20 • 40 min
The designing behaviour podcast exists to help you create digital products, services and experiences that make a difference in the world. We interview the best minds in human behaviour, design and tech space.
In this episode, we speak to Amy Bucher VP Behaviour Change Design at Mad*Pow and Author of Engaged: Designing for behaviour change. To connect with Amy Bucher and others in the community join the designing behaviour community on LinkedIn and Facebook.
Show notes
- 20% off Engaged: Designing for behaviour change, enter promo code: engageddbp0820 (expires September 30)
- Twitter - https://twitter.com/amybphd
- Mad*Pow company page: https://www.madpow.com/
- Data Feminism book: https://mitpress.mit.edu/books/data-feminism
- AI and ethics article in UX Collective: https://uxdesign.cc/combining-ai-and-behavior-science-can-transform-experience-af20b6252847
The designing behaviour podcast exists to help you create digital products, services and experiences that make a difference in the world. We interview the best minds in human behaviour, design and tech space.
In this episode, we speak to Amy Bucher VP Behaviour Change Design at Mad*Pow and Author of Engaged: Designing for behaviour change. To connect with Amy Bucher and others in the community join the designing behaviour community on LinkedIn and Facebook.
Show notes
- 20% off Engaged: Designing for behaviour change, enter promo code: engageddbp0820 (expires September 30)
- Twitter - https://twitter.com/amybphd
- Mad*Pow company page: https://www.madpow.com/
- Data Feminism book: https://mitpress.mit.edu/books/data-feminism
- AI and ethics article in UX Collective: https://uxdesign.cc/combining-ai-and-behavior-science-can-transform-experience-af20b6252847
Previous Episode

Three behavioural principles you can apply with Daniel Camilleri
The designing behaviour podcast exists to help you create digital products, services and experiences that make a difference in the world. We interview the best minds in human behaviour, design and tech space.
In this episode, we speak to Daniel Camilleri Psychologist and UX Researcher. To connect with Daniel and others in the community join the designing behaviour community on LinkedIn and Facebook.
Show notes
- Dan Ariely YouTube https://www.youtube.com/user/danariely
- Thinking Fast and Slow https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow
- Mental Accounting Matters http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.174.2961&rep=rep1&type=pdf
- Can Gambling Increase Savings? Empirical Evidence on Prize-Linked Savings Accounts
- https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID3040167_code2339579.pdf?abstractid=2441286&mirid=1
- Loss Aversion in Riskless Choice: A Reference-Dependent Model
- https://pdfs.semanticscholar.org/86af/5b4ce3324624bbb499eb79ee0901d6375df9.pdf
Next Episode

How to make behavioural science actionable with Samuel Salzer Behavioural Strategist
The designing behaviour podcast exists to help you create digital products, services and experiences that make a difference in the world. We interview the best minds in human behaviour, design and tech space.
In this episode, we speak to Samuel Salzer Behavioral Strategist, Author & Keynote Speaker. To connect with Amy Bucher and others in the community join the designing behaviour community on LinkedIn and Facebook.
Show notes
- Habit Weekly Newsletter: https://habitweekly.com/
- 100 books to become a behavioural designer: https://medium.com/behavior-design-hub/100-books-to-become-a-behavioral-designer-part-1-bd2d7777c406
- Mindwise: Why We Misunderstand What Others Think, Believe, Feel, and Want: https://www.amazon.com/Mindwise-Misunderstand-Others-Think-Believe/dp/030774356X
- GOOD HABITS, BAD HABITS: The Science of Making Positive Changes That Stick Hardcover: https://www.amazon.com.au/Good-Habits-Bad-Science-Positive/dp/1250159075
- Mistakes Were Made but Not by Me: https://www.amazon.com.au/Mistakes-Were-Made-but-Not/dp/1491514132
- Liminal Thinking: http://liminalthinking.com/
- Dark Matter: https://www.goodreads.com/book/show/27833670-dark-matter
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