For our next podcast we focussed on the research method critical to Design Thinking: ethnography. Here we explore what ethnography is and its history as a research method. We look at the benefits of ethnography to business and how it can still be conducted during the current lockdown. For this podcast we interviewed ethnographer <a href="https://katiegaddini.com" rel="noopener noreferrer nofollow">Dr. Katie Gaddini</a>. Katie is a sociologist and a writer and a Senior Teaching Fellow in the department of Social Science at the University College London (UCL). To find out more or for any other questions, including about our new <a href="https://www.designthinkersacademy.co.uk/online-courses/" rel="noopener noreferrer nofollow">online courses</a>, please get in touch.