What All Good Brands Must Have

09/28/21 • 20 min

We're back to talk about what makes a good brand. To do this, we're joined by Leanne Fremar, Chief Brand Officer at JPMorgan Chase. Leading such a well-known brand certainly holds a level of responsibility, but it's one Leanne is well-prepared for, influenced by a lifelong fascination with brands, a childhood shaped by retail environments and a career leading brand strategy for household names like Under Armour and Starbucks. Leanne shares how unifying around a brand's purpose and shaping creative teams to deliver at scale is essential for delivering on customer and employee experiences. Plus, find out what all good brands have in common.

Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Find episode transcripts and relevant info (https://fro.gd/3igNlYt)

Download the frog financial services report 'Digital Transformation Needs Design' (https://info2.frogdesign.com/en/digital-transformation-needs-design)

Download the frog financial services report, 'Design for Digital Trust' (https://info2.frogdesign.com/designing_for_digital_trust)

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Find episode transcripts and relevant info (https://fro.gd/3igNlYt)

Download the frog financial services report 'Digital Transformation Needs Design' (https://info2.frogdesign.com/en/digital-transformation-needs-design)

Download the frog financial services report, 'Design for Digital Trust' (https://info2.frogdesign.com/designing_for_digital_trust)

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

Previous Episode

Beyond the Edits: More from Our Guests

On the Design Mind frogcast, we invite podcast listeners to meet the humans designing the future. From industry leaders to design and strategy professionals and creative thinkers of all kinds, our guests are passionate about making change and solving problems that matter to people, business and society. For this special episode of the podcast, we’re looking back at the guests who have joined us so far to share never before heard bonus footage. From navigating work during a pandemic to finding inspiration in unlikely places, you’ll hear insights and perspectives from people making their mark in the world of products, services, experiences and far beyond.

Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)

Find episode transcripts and relevant info (https://www.frogdesign.com/designmind/design-mind-frogcast-beyond-the-edits-more-from-our-guests)

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

Additional Research & Story Development: Eden Ayers

Next Episode

The Magic of Storytelling

There is always a little magic behind every great design. On this episode of the Design Mind frogcast, we’re joined by Dave Lankford, VP of Product for Global Consumer Engagement at Disney Streaming (Disney+, Hulu, ESPN+ and Star+) to talk about what it means to design products that tell stories. Designing streaming platforms for a brand with as large a footprint as Disney is no small feat, but luckily Dave and his global team are well-prepared for the task. At Disney Streaming, human empathy and machine intelligence play a critical role in the mission of storytelling. Dave discusses the importance of empowering creative, collaborative teams, how the improvisation technique “Yes, and” leads to innovative ideas, and what it takes to connect users with stories across vastly different regions, cultures and languages.

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-17-the-magic-of-storytelling/)

Download the frog report 'Convergent Transformation' (https://www.frog.co/designmind/real-transformation-and-disruption-takes-convergent-design)

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)