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Design Exchange with Thomas Grové
Thomas Grové
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DXP-009: Damon Grow
Design Exchange with Thomas Grové
01/09/20 • 25 min
Surviving the Silicon Valley Hustle
Damon is a serial entrepreneur who's relentless in his pursuit of the next great game company. We caught up with him in Kyoto, Japan. His current project is currently in stealth mode.
Table of Contents:
- 00:21 - Intro
- 00:49 - Culture Shock: Initial Impressions of Japan
- 01:55 - The Origin of Damon's Otaku Journey
- 03:04 - San Francisco Startups vs Japanese Corporations
- 04:09 - How Did Japan Compare to Damon's Expectations?
- 05:07 - Best and Worst Parts of San Francisco and Startup Life
- 08:27 - How Do People Keep Staying in San Francisco?
- 09:08 - Is The San Francisco Bay Area Sustainable?
- 10:32 - Dealing with Failure in Startups
- 13:33 - A Haiku by Damon
- 13:47 - No Vacation for Startup Founders
- 17:03 - Playing Video Games to Unwind
- 18:42 - The Most Exciting Videogames These Days
- 19:55 - Cyberpunk 2077 and Keanu Reeves
- 22:08 - Old Movies Don't Always Resonate with Today's Kids
- 23:42 - Outro - Off to Meet the Geishas
Episode Hashtags:
#Hustle #Entrepreneurship #Startup #SiliconValley #Haiku #Kyoto #Japan #VideoGames
This episode is also available to watch on Youtube: https://youtu.be/gIfRp8x-32E

DXP-008: Christian Calderon
Design Exchange with Thomas Grové
01/01/20 • 59 min
Gamejam's Hyper Casual Games
Christian Calderon is a mobile game executive and entrepreneur who recently co-founded his second hyper-casual game studio in Ho Chi Minh City. He's also an Advisory Board member at Ketchapp which was Acquired by Ubisoft.
We talk with Christian about living in Asia, his game industry journey, and some of the nitty-gritty of developing and monetizing mobile games.
This episode is also available to watch as a video on Youtube: https://youtu.be/GT6ZkPo1xKo
Christian's Links:
Table of Contents:
- 00:35 - Intro
- 01:28 - Christian's Vietnam Journey Thus Far, Travel in SEA
- 02:42 - Exploring a Country Through Its Cuisine
- 04:24 - Chris's Game Industry Experience, from Fan to Ceo
- 06:33 - Game Life Cycles - Hard Core Console vs Mobile
- 07:57 - What Keeps Christian in the Game Industry
- 09:50 - What's Gamejam working on?
- 11:49 - The New Mac Pro and Buggy Laptop Keyboards
- 17:38 - Master Class
- 25:44 - Eating Dogs and Cultural Experiences
- 28:15 - Cultural Differences when Crossing the Street in USA, Vietnam, Japan
- 33:57 - Breaking Rules in Games
- 36:50 - When Does Christian Decide to Continue Developing A Game and When To Kill A Game
- 39:35 - Increasing User Retention
- 41:43 - The State of the Mobile Game Industry in 2019/2020
- 45:24 - Monetization in Mobile Games
- 47:50 - State of the Art in Game Monetization
- 53:20 - Getting a Job in the Videogame Industry
- 58:19 - Outro
Hashtags:
hypercasual #saigon #vietnam #mobile #gamedevelopment #monetization #entrepreneurship #cuisine

DXP-007: Jon Myers
Design Exchange with Thomas Grové
12/24/19 • 57 min
From Free Agent to Chief Design Officer
For our Double-O-Seventh episode, it is oh so appropriate to have Jon Myers as our guest. He's an international designer of mystery—living a jet-set life and assassinating design problems with expert marksmanship. We talk to Jon about his 20 years of design experience leading up to his current role as Chief Design Officer at Tokyo and Ho Chi Minh City based crypto trading platform Liquid.
You can find Jon at @JonMyers on Twitter and http://www.jonmyers.com/ You can learn more about Liquid at https://www.liquid.com/
Table of Contents:
- 00:17 - Intro
- 01:15 - Jon's Saigon Journey
- 02:17 - The Columbus Connection
- 02:43 - Jon's Design and Entrepreneurship Journey
- 05:16 - Digital Nomads, Lifestyle Business, Scalable Startups, Affiliate Marketing, Vietnam and a Medium Article
- 08:27 - American's Have an Unfair Advantage in Immigration and Global Citizenship
- 10:54 - World on Fire, Working for Yourself, Working for a Company, Abstraction Layers
- 15:04 - Introduction to The Liquid Crypto Platform
- 21:09 - Advice to be a Better Designer
- 24:31 - Smoking Shisha
- 26:07 - Exercise, Daily Routines, Productivity, Intermittent Fasting
- 28:42 - Distraction and Productivity
- 33:13 - What Does Jon Like Most About Living in Vietnam?
- 35:59 - Design vs Conducting
- 37:04 - Entertainment, Tourism, and Restaurants in Saigon
- 40:54 - Jon's Design Process
- 44:39 - Sketch (UI Design App)
- 45:54 - Game Design, New Platforms, and Gold Rushes
- 50:04 - Dynamite Circle
- 51:17 - Vitality in Online Communities
- 56:28 - Outro
Hashtags:
#liquid #crypto #design #ux #vietnam #shisha #digitalnomad #productivity #entrepreneurship #leadership #columbus #saigon #expatlife
This episode is also available as a video on Youtube: https://youtu.be/bJ072HFD7ns

DXP-006: Tuan Le
Design Exchange with Thomas Grové
12/09/19 • 45 min
Creative Leadership with The Lab's Tuan Le
Tuan Le is the founder of The Lab Saigon, a multidisciplinary design studio based in Ho Chi Minh City, Vietnam. We talk about his journey from ad agency copywriter to serial entrepreneur and how Tuan runs his design agency.
Tuan's Links:
- https://thelabsaigon.com/
- Instagram: @thelabsaigon @bluefintuan
- https://www.behance.net/thelabsaigon
Table of Contents:
- 00:27 - Intro
- 01:43 - What is The Lab Saigon? From Co-Working Cafe to Creative Agency
- 04:15 - Tuan's Long Route Back to Vietnam
- 05:33 - The New Vietnam
- 06:37 - We Don't Post About Our Failures
- 08:23 - Where Would Tuan Go If Not Saigon?
- 11:31 - Could You Work As An Employee Again?
- 13:22 - No Pinterest and Will Power
- 15:22 - Hands-on Design vs Design Direction and Trusting Your Staff
- 18:38 - Turn Over and Company Culture
- 20:47 - Crunch and Overtime in Creative Industries
- 23:15 - Crunch in The Videogame Industry
- 25:33 - Pitching in Ad Agencies
- 26:48 - Multidisciplinary Design Studio, Which Service is the Easiest?
- 29:59 - The Story of How The Lab Got Their First Big Client
- 30:48 - What Videogames is Tuan Playing?
- 33:08 - Video Production at The Lab
- 34:13 - Where is the Target Audience of The Lab's Clients?
- 35:06 - What Kind of Stuff Does Tuan Read?
- 35:50 - Just Because You're Not Famous Doesn't Mean You Are Not Interesting
- 38:05 - Naming Things and Blank Lounge
- 44:13 - Outro
Hashtags:
#design #interriordesign #branding #designagency #saigon #thelab #thelabsaigon #vietnam #LA #foodandbeverage #entrepreneurship #copywriting #designexchange #dxp #podcast
This episode is also available as a video on Youtube: https://youtu.be/XWc1PvIz_Uw

DXP-005: Tomo Huynh
Design Exchange with Thomas Grové
11/30/19 • 79 min
Engineering Art, Business, and Currency
Tomo is a Viet-Japanese-American entrepreneur, software engineer, and electronic musician living in Saigon. He has a great analytical mind and I always get a thrill from talking with him!
Tomo's Links: https://www.saigonist.com/ https://soundcloud.com/tomosaigon
Table of Contents:
- 00:18 - Intro: How Tomo Ended Up in Vietnam
- 01:10 - Bleep Bloop Music
- 01:33 - An Overview of Tomo's Interests and Engineering Background
- 03:00 - What Keeps Tomo in Vietnam
- 04:55 - The Vietnam/American War and Viet Kieu Misconceptions of Present-Day Vietnam
- 12:29 - Vietnam Startup Scene
- 14:00 - The Challenges of Doing Business - Are You in The Right Business? Is It The Right Time for Your Business?
- 17:59 - Overview of Bitcoin and Crypto Currency, Bitcoin in Vietnam
- 45:42 - Music Festivals and Midwest Raves for Underground Electronic Music
- 50:45 - Considerations When Writing Dance Music
- 53:10 - Drum and Bass vs Techno, Tomo's Music
- 57:38 - What Are The Conditions for A Vibrant Arts Scene? - 90's Underground Computer Art Scene, Asci, Ansi, BBS, Warez
- 01:08:00 - It's Hard to Start Things and Hard to Keep Them Going. When To Keep Going, When To Pivot, and When To Give Up
- 01:18:45 - Outro
Hashtags:
#crypto #bitcoin #bch #btc #eth #etherium #vietnam #war #startup #entrepreneurship #techno #ansi #asci #dancemusic #expatlife #vietkieu #lotek #ph34r #614 #Columbus #Detroit #Saigon #Chicago
This episode is also available as a video on Youtube: https://youtu.be/BLnWSLhzTf8

DXP-004: Andrea Taviani
Design Exchange with Thomas Grové
11/18/19 • 61 min
Making Artisanal Gelato in Vietnam
Andrea Taviani is the founder and head ice cream experimentalist at SAPORI D’ITALIA. Let's talk to him about life in Vietnam and making gelato that really satisfies!
Andrea's Links: https://www.facebook.com/saporiditaliavietnam/ Instagram: @sapori__ditalia @aot81 Thomas's Links: https://dxsaigon.com IG/TW: @dxSaigon
This episode is also available on Youtube: https://youtu.be/sK6U8Cqf9cw
Table of Contents:
- 00:38 - Intro / Un Espresso
- 02:46 - Starting a Business in Vietnam
- 05:37 - Sourcing Ingredients
- 07:23 - Creating "Dolce Far Niente"
- 10:06 - Foreign Food Prices
- 12:03 - Doing Things The Old Fashioned Way
- 15:01 - Vietnamese Ingredients in Ice Cream
- 20:26 - Andrea's Cultural Background
- 22:40 - The Most Challenging Thing So Far (construction)
- 25:20 - Cultural Differences
- 32:28 - Driving in Vietnam
- 39:27 - Foreign Ghettos and Assimilation
- 41:52 - Eating Local
- 43:14 - Ice Cream Reactions: Thomas and Saigonese
- 45:05 - Language Barrier and Learning Vietnamese
- 51:55 - Customer Satisfaction in Italian
- 01:05:10 - Goodbyes and Such
Hashtags:
#foodie #gelato #icecream #vietnam #saigon #italian #dolcefarniente #podcast #designexchange #dxp
Sponsors:
This episode is brought to you by Séfu, creators of The Switch Bag, the bag that lets you bring your Nintendo Switch with you, everywhere you go! Use code DXP for free shipping and a 15% discount!
This episode is also made possible by Pinecast. After weeks of evaluating podcast hosts, we decided to go with Pinecast because you can get unlimited episodes, storage, and bandwidth for only $5 per month. That's a great value and if you use coupon code r-4b5077 you'll get 40% off for 4 months!

DXP-003: Marc Mendoza and Dave Kim
Design Exchange with Thomas Grové
11/12/19 • 72 min
Bag Manufacturing in Vietnam
Design Exchange Podcast Episode 3 is our first episode with two guests while drinking Korean soju. Dave Kim has been working at Korean owned bag factories in Vietnam for more than 15 years. Marc Mendoza is a product designer from Silicon Valley who relocated to Vietnam to start Post Carry, a brand catering to cyclists.
Marc's Links: https://postcarry.co/ Instagram: @postcarryco
Thomas's Links: https://sefu.jp/ Instagram: @sefustyle
This episode is also available on Youtube: https://youtu.be/iUoHJVbqolw
Table of Contents:
- 00:38 - Intro Banter
- 02:46 - Marc made over 100 bags for friends, why he moved to Vietnam
- 06:17 - 15 years ago Saigon street coffee was better and people were friendlier
- 09:58 - Taking taxis vs driving in Saigon
- 11:14 - Korean Noodles
- 12:25 - Dave's job: bring design to reality, and bag production at a factory.
- 19:30 - Tech Packs and Design Documentation - How detailed does it need to be?
- 25:41 - Advice for New Product Designers
- 31:06 - Dave's Dream for 1 Million Dollars
- 33:08 - Feeling Good through Customer Feedback
- 36:20 - Climbing in Vietnam
- 38:55 - Vietnam is a "Woman Country"
- 40:31 - One of the benefits of being a foreigner is anonymity
- 42:33 - Cheap Smoothies and a Growing Economy drew Thomas to Vietnam
- 47:51 - The Number One Thing Thomas Doesn't Like About Vietnam.
- 51:39 - Driving a Motorbike in Vietnam
- 57:23 - Marc rode his bicycle 80km to the factory.
- 01:00:40 - Marc Wants to be in Vietnam
- 01:01:39 - Thomas lost meaning after separation from his son and seeks calmness and connection with his son in Japan.
- 01:04:08 - Columbus Ohio is becoming more attractive to Thomas.
- 01:06:49 - Silicon Valley vs Vietnam according to Marc Mendoza
- 01:08:09 - Our Favorite Viet Foods
Hashtags:
#bag #design #manufacturing #madeinvietnam #vietnam #saigon #podcast #designexchange #dxp #postcarry #sefu
Sponsors:
This episode is brought to you by Séfu, creators of The Switch Bag, the bag that lets you bring your Nintendo Switch with you, everywhere you go! Use code DXP for free shipping and a 15% discount!
This episode is also made possible by Pinecast. After weeks of evaluating podcast hosts, we decided to go with Pinecast because you can get unlimited episodes, storage, and bandwidth for only $5 per month. That's a great value and if you use coupon code r-4b5077 you'll get 40% off for 4 months!

DXP-002: James Seebacher
Design Exchange with Thomas Grové
11/12/19 • 36 min
Making a Beach Bar in Vietnam
For episode 2 we head to Blush Beach to catch up with James Seebacher, former managing partner for three of the coolest night clubs in Vietnam. What does it take to run a beach bar? Let's find out!
James's Links: https://www.linkedin.com/in/jamestseebacher/ Blush links: https://www.facebook.com/BlushBeach/ Instagram: @Blushbeach
This episode is also available on Youtube: https://youtu.be/akcTG5jnyWE
Table of Contents:
- 00:25 - Playful Intro Banter
- 01:58 - Personal Branding - Big Fish in Small Pond
- 02:53 - Branding Blush Beach
- 07:16 - Contrasting Columbus Ohio, Las Vegas, HCMC, and Danang
- 10:37 - Vietnamese Pronunciation
- 14:19 - Design and Maintenance of a Beach Club
- 18:17 - Give people what they want!
- 20:20 - Vietnam Leasure Market
- 25:28 - Who is the DX Audience?
- 27:38 - Jame's leadership style
- 29:02 - Blush Investment
- 33:31 - Blush Music Selection / Volume
- 34:42 - The Health Impact of Nightlife
- 35:09 - Outro
Hashtags:
#blushbeach #vietnam #hospitality #nightlife #beach #beachclub #beechbar #designexchange #podcast #lush #blush #hoian #danang
Sponsors:
This episode is brought to you by Séfu, creators of The Switch Bag, the bag that lets you bring your Nintendo Switch with you, everywhere you go! Use code DXP for free shipping and a 15% discount!
This episode is also made possible by Pinecast. After weeks of evaluating podcast hosts, we decided to go with Pinecast because you can get unlimited episodes, storage, and bandwidth for only $5 per month. That's a great value and if you use coupon code r-4b5077 you'll get 40% off for 4 months!

DXP-001: Brian Letwin
Design Exchange with Thomas Grové
11/06/19 • 55 min
Running a Media Company in Vietnam
What's up! Episode number one of my podcast is here! I'm pleased to sit down with Brian Letwin -- co-founder and CEO of Saigoneer. Saigoneer is a media company in Vietnam. Find out more at: https://saigoneer.com/
This episode is also available on Youtube: https://youtu.be/Pcz7pOIzhx4
Table of Contents:
- 00:19 - Intro
- 03:40 - Origins of Saigoneer
- 09:08 - Why a Korean Version
- 10:34 - Saigoneer's Core Content
- 12:46 - The Changing Media Landscape
- 16:05 - Saigoneer's Media Kit
- 21:10 - Is Saigoneer a Publication or an Advertising Agency?
- 24:37 - What Motivates Brian?
- 27:44 - Vietnam Modern Architecture
- 32:08 - Brian's Grab Bike Accident Pt 1
- 34:17 - Lack of Flood Prevention and Environmental Issues
- 38:30 - Traffic and Walking in Saigon
- 44:06 - Ride Share Popularity and Economics
- 49:26 - Brian's Grab Bike Accident Pt 2
- 53:55 - The First Time Brian and Thomas Met / Outro
Episode Hashtags:
#dxp #designexchange #saigon #saigoneer #vietnam #podcast #urbanist
Sponsors:
This episode is brought to you by Séfu, creators of The Switch Bag, the bag that lets you bring your Nintendo Switch with you, everywhere you go! Use code DXP for free shipping and a 15% discount!
This episode is also made possible by Pinecast. After weeks of evaluating podcast hosts, we decided to go with Pinecast because you can get unlimited episodes, storage, and bandwidth for only $5 per month. That's a great value and if you use coupon code r-4b5077 you'll get 40% off for 4 months!

DXP-010: Pete Gray
Design Exchange with Thomas Grové
01/19/20 • 61 min
Producing a Radio Show about Fishing
Pete Gray is the founder and host of Let's Talk Hook Up, a Southern California sports fishing call-in radio show that airs every Saturday and Sunday morning. We talk with Pete about the appeal of fishing, working with advertising partners, and transitioning from Radio broadcast to online media.
This episode is also available to watch on Youtube: https://youtu.be/g5KF275GBG4
Let's Talk Hook Up Links:
- Website: https://www.letstalkhookup.com/
- Instagram: @lets_talk_hook_up
- Facebook: https://www.facebook.com/letstalkhookup
- Youtube: https://www.youtube.com/user/lthhookup/
- App for iPhone: https://apple.co/2twrGp4
- App for Android: https://bit.ly/38cZbeO
Table of Contents:
- 00:27 - Intro - What Kind of Show is Let's Talk Hook Up?
- 02:33 - How Pete Got into Hosting A Radio Show
- 05:36 - Challenges in Radio
- 07:14 - How Advertisers Measure The Results of a Podcast or Radio Sponsorship
- 10:56 - Types of Sponsorship Opportunities
- 14:15 - Tips for New Podcasts When Working with Sponsors
- 17:03 - Timeslots
- 18:16 - How to Keep Your Show Fresh
- 19:44 - Commercial VS Sport Fishing and Sustainability
- 22:19 - Illegal Harvesting, Why Not Harvest Bycatch?
- 26:22 - Catch and Release and Bonefishing
- 28:11 - What's Fun About Fishing?
- 31:13 - Sushi and Tuna Stocks
- 32:36 - China's 9-Dash Line
- 35:23 - Fishing Tales
- 39:35 - Quietness in Fishing
- 40:33 - How to Find and Maintain Sponsorships
- 47:28 - Electric Outboard Engines
- 48:42 - Conventional Outboard Engines
- 51:44 - Some of the Logistics of Producing a Show and Keeping Up Enthusiasm
- 55:49 - Bringing My Dad on as a Guest - Fishing Story
- 1:00:27 - Outro
Episode Hashtags:
#sportfishing #sustainability #commercialfishing #podcast #radio #podcastproduction #radioproduction #sponsorships #fishing #talkradio #petegray #letstalkhookup