Why Your 'Why' is the Key to Thriving in Business

11/19/24 • 7 min

There's one thing that successful surface pattern design business owners have that unsuccessful ones who give up trying to succeed almost ALWAYS have: a 'WHY.''

In this episode of the Design & Shine podcast, I talk about why having a 'why' you choose to have a business at all is so critical to your ability to succeed.

I share my personal 'why' and a habit that I have that helps me keep going despite disappointment or setbacks in my business.

I also give you some critical questions to ask yourself to help you gain some clarity on your 'why' if you're not sure about what it may be!

Ready to get started on your surface pattern design business?

https://my.patternanddesign.com/passion-profit-org

There's one thing that successful surface pattern design business owners have that unsuccessful ones who give up trying to succeed almost ALWAYS have: a 'WHY.''

In this episode of the Design & Shine podcast, I talk about why having a 'why' you choose to have a business at all is so critical to your ability to succeed.

I share my personal 'why' and a habit that I have that helps me keep going despite disappointment or setbacks in my business.

I also give you some critical questions to ask yourself to help you gain some clarity on your 'why' if you're not sure about what it may be!

Ready to get started on your surface pattern design business?

https://my.patternanddesign.com/passion-profit-org

Previous Episode

How I Became a Self-Employed Surface Pattern Designer

If you've ever wondered how to become a successfully self-employed surface pattern designer and course creator, this episode of the Design & Shine podcast is for you!

I share my personal journey on how I got started as an employee to becoming a university teacher, and then on to self-employment as an online course creator.

Listen to this episode to learn:

What it's like to work as a professional employee in the surface pattern design industry
The advantages and disadvantages of employment and why I decided to transition to freelance designer
The pros and cons of putting yourself out there when you are a freelance designer (especially when you're an introvert like me!)
Tips for creating your own surface pattern design course, including how long it took to create my Pattern to Product comprehensive course
key skills you'll need to develop to be successfully self-employed, including tips on business systems and email marketing!

I also share how I experienced many of the same struggles that you might be experiencing if you are aiming to become self-employed, from trying to figure out what I liked to do to knowing where and how to get started!

Don't miss this episode if you dream of becoming a professional surface pattern designer and course creator as I have!

Next Episode

How To Pitch Your Surface Pattern Design To Companies

I'll be honest—pitching your surface pattern designs to companies can feel downright terrifying. I’ve been there and I know how difficult it can be to hit send on an email!

It’s intimidating to put your work out into the world and face the possibility of rejection. But every designer feels that way, and you’re not alone!

In this episode of the Design & Shine podcast, I’m sharing tips and actionable steps to help you pitch your surface pattern designs with confidence.

Whether you’re just starting out or looking to refine your process, I’ve got you covered.

Here’s what you’ll learn:

✨ Why you shouldn’t limit your pitching to companies in your own country (think global!) ✨ Key things to consider when preparing your portfolio to make it irresistible. ✨ How to find the right companies to pitch to—because not every company is your perfect match. ✨ The importance of creating a repeatable system for pitching (and tips to build one that works). ✨ The mindset shifts you need to pitch successfully and keep going, even if you hear “no.”

If you’ve been holding back from sharing your surface pattern design portfolio with the world, this episode is for you!

And if you’re ready to take things a step further, don’t miss my FREE workshop: My Simple Process to Turn Your Art from a Hobby into Profit.

In it, I’ll teach you the secrets to creating successful surface pattern designs and building a thriving creative business.

Let’s get your work seen—and sold!