Depth Of Field: A Creative Change in Perspective with Penny De Los Santos

What was the best decision Penny has made for her business? In this week’s episode, Penny gives a behind-the-scenes look at the journey of working with her marketing and branding director Annie Cavallo. They discuss Annie’s branding strategies and the impact it had on Penny’s business.

Tune in to learn about finding your secret sauce, the importance of showing up consistently and authentically, finding your why, and attracting the right audience. Find out why Penny highly recommends working with an expert on marketing and branding and what changes they have implemented in her business.

Find the full show notes for this episode and all other episodes at https://www.pennydelossantos.com.
Watch the video episodes of Depth of Field on YouTube.
Keep up with Penny and the Depth of Field podcast at https://www.pennydelossantos.com and on Instagram at @pennydelossantos.

In this episode of Depth of Field, host Penny De Los Santos interviews Jonathan Finlayson, a talented jazz trumpet player and composer. They discuss Jonathan’s musical journey from a young age, growing his talent, and his experiences playing with Steve Coleman. This conversation also compares the similarities and differences between music and photography.

They discuss the dedication it takes to become a professional musician, strategies to create the ideal environment to be creative, and why taking a break can be beneficial.

Penny also reflects on her own journey as a photographer and the challenges of maintaining passion in a creative field over time. Tune in to hear these two artists discuss their lifelong dedication to their crafts.

Find the full show notes for this episode and all other episodes at https://www.pennydelossantos.com.
Watch the video episodes of Depth of Field on YouTube.
Keep up with Penny and the Depth of Field podcast at https://www.pennydelossantos.com and on Instagram at @pennydelossantos.

In this episode of Depth of Field, host Penny De Los Santos is joined by AI Designer Joy Fennell. Joy shares her journey of transitioning from a makeup artist and creative director to an AI designer and AI prompter strategist.

Joy and Penny discuss the fear and hesitations around AI, Joy’s passion for Afrofuturism in what she creates, and how she uses AI to advocate for the Black community.

Tune in to this fascinating conversation to learn all about Joy’s process of using AI prompts to bring her vision to life, what predictions and trends she sees going forward, and where she finds inspiration.

Find the full show notes for this episode and all other episodes at https://www.pennydelossantos.com.
Watch the video episodes of Depth of Field on YouTube.
Keep up with Penny and the Depth of Field podcast at https://www.pennydelossantos.com and on Instagram at @pennydelossantos.

In this episode of Depth of Field, host Penny De Los Santos welcomes Orlando Soto, the executive pastry chef at Le Bernardin, one of the top fine dining restaurants in New York City.

Orlando shares his journey from studying chemical engineering to pursuing a career in culinary arts. He talks about his learning experiences and the honor of being part of the team at Le Bernardin, which was recently named the best restaurant in the world.

They discuss Orlando’s recipe for success for a career in culinary arts, the unique challenges he faces compared to other creative professionals, and how to focus on progress over perfection in moments of doubt.

Tune in to find out more about Orlando’s unconventional journey to becoming a top pastry chef through combining his passion for both art and science, and where he finds sources of inspiration.

Find the full show notes for this episode and all other episodes at https://www.pennydelossantos.com.
Watch the video episodes of Depth of Field on YouTube.
Keep up with Penny and the Depth of Field podcast at https://www.pennydelossantos.com and on Instagram at @pennydelossantos.

In this episode of Depth of Field, host Penny De Los Santos welcomes special guest Elizabeth Krist, a veteran photo editor at National Geographic. They discuss creativity, inspiration, and the challenges faced by photographers and creatives evolving in their careers. Elizabeth highlights the importance of finding your voice, immersing yourself in inspiration, and staying curious. Join them as they explore the future of visual storytelling and share valuable insights for photographers and creatives alike.

Find the full show notes for this episode and all other episodes at https://www.pennydelossantos.com.
Watch the video episodes of Depth of Field on YouTube.
Keep up with Penny and the Depth of Field podcast at https://www.pennydelossantos.com and on Instagram at @pennydelossantos.