121: How To Scale in Multiple Areas with Sarah Sharfstein, VP Category Development & Strategy, Aspen Dental

In this episode, Emmet welcomes Sarah Sharfstein, Vice President, Category Development & Strategy at Aspen Dental. They discuss how to scale in multiple areas simultaneously — what’s needed to support both clinicians and at the practice level to be successful. Sarah gives an inside view into the strategies Aspen is using to scale. She and Emmet dig deep into the challenges, potential solutions, and opportunities that come with adding specialties to any dental organization. Before joining Aspen’s leadership, Sarah spent about 12 years at Invisalign in a variety of different roles. From her experience, it was a natural transition into her role at Aspen to help develop their orthodontic category, driving its utilization in a scalable way to deliver good clinical outcomes.