Denoised
VP Land
When it comes to AI and the film industry, noise is everywhere. We cut through it.
Denoised is your twice-weekly deep dive into the most interesting and relevant topics in media, entertainment, and creative technology.
Hosted by Addy Ghani (Media Industry Analyst) and Joey Daoud (media producer and founder of VP Land), this podcast unpacks the latest trends shaping the industry—from Generative AI, Virtual Production, Hardware & Software innovations, Cloud workflows, Filmmaking, TV, and Hollywood industry news.
Each episode delivers a fast-paced, no-BS breakdown of the biggest developments, featuring insightful analysis, under-the-radar insights, and practical takeaways for filmmakers, content creators, and M&E professionals. Whether you’re pushing pixels in post, managing a production pipeline, or just trying to keep up with the future of storytelling, Denoised keeps you ahead of the curve.
New episodes every Tuesday and Friday.
Listen in, stay informed, and cut through the noise.
Produced by VP Land. Get the free VP Land newsletter in your inbox to stay on top of the latest news and tools in creative technology: https://ntm.link/l45xWQ
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Top 10 Denoised Episodes
Goodpods has curated a list of the 10 best Denoised episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Denoised for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Denoised episode by adding your comments to the episode page.
The Best (and Worst) AI Commercials at the Super Bowl. Plus, Will the Oscars Require AI Disclosure?
Denoised
02/12/25 • 47 min
Joey Daoud and Addy Ghani discuss all the AI focused Super Bowl commercials, analyzing ads from OpenAI, Google, Meta, GoDaddy, and Salesforce. Plus, will the Oscars require films to disclose AI use in 2026?
Subscribe to Denoised in your podcast app of choice!
https://ntm.link/denoised
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Get our free newsletter covering the latest news and tools in media creation, from virtual production to AI and more:
https://ntm.link/vp_land
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📺 MORE VP LAND EPISODES
The Tech Behind Cosm, ChatGPT Deep Research, and VideoJAM
https://youtu.be/pjGmMxFrEXc
What could DeepSeek mean for the film industry? Plus, Blackmagic's $7K URSA Cine 12K Camera
https://youtu.be/iQ01M9Uy-bc
The Brutalist AI Controversy Explained
https://youtu.be/kN7cRwuD8DE
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📝 SHOW NOTES & SOURCES
ChatGPT Super Bowl Ad
https://www.youtube.com/watch?v=kIhb5pEo_j0
GoDaddy Super Bowl Ad
https://www.youtube.com/watch?v=Mc-XvA9sNKU
Google Gemini Super Bowl Ad
https://www.youtube.com/watch?v=vj_CtEDYZ_I
Meta's Ray-Ban Glasses Super Bowl Ad
https://www.youtube.com/watch?v=-cqwXxUo_q8
Salesforce Super Bowl Ad
https://www.youtube.com/watch?v=EZqmBcqDkyw
The Academy Is Considering New Oscar Submission Rules That Would Require Films To Disclose Any Use of AI Following ‘The Brutalist’ and ‘Emilia Pérez’ Controversies
https://fictionhorizon.com/the-academy-is-considering-new-oscar-submission-rules-that-would-require-films-to-disclose-any-use-of-ai-following-the-brutalist-and-emilia-perez-controversies/
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⏱ CHAPTERS
00:00 Intro
01:32 Super Bowl AI Commercials
03:07 OpenAI ChatGPT Ad
08:13 Google Gemini AI Ad
14:18 Meta's Ray-Ban Smart Glasses Ad
16:07 GoDaddy Airo Ad
17:46 Salesforce AI Agent Ad
23:30 AI's Presence in Super Bowl Ads
24:39 AI in Movies and Music
30:11 DeepSeek and AI Model Training
33:24 Proposed Oscar AI Rules
39:35 AI and Animation
1 Listener
04/15/25 • 34 min
The theater experience is making a comeback as film formats return to prominence. In this episode, Joey and Addy dive into Ryan Coogler's innovative approach to shooting 'Sinners' on 70mm film, the surprising success of the Minecraft movie, and the uncertain future of LA's iconic Cinerama Dome. Plus, we analyze James Cameron's candid take on cutting VFX costs with AI tools, and examine Netflix's partnership with OpenAI to improve their search functionality.
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02/25/25 • 36 min
Joey and Addy tackle the breaking news of Technicolor's potential collapse and what it means for the 15,000 employees worldwide at iconic VFX houses like The Mill and MPC. They analyze how the future of VFX might shift toward smaller, specialized teams and discuss DNEG's strategic acquisition of Metaphysic AI. The conversation shifts to the escalating tax incentive battles keeping productions away from L.A., with the U.K. raising its relief to 40% and Netflix investing $1B in Mexico. Plus, they examine several AI products recently laid to rest, including the Humane Ai Pin and Skyglass's virtual production app. A sobering but essential episode on the rapidly evolving state of the film and tech industries.
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02/15/25 • 45 min
In this episode of Denoised, Joey Daoud and Addy Ghani break down an AI-powered hackathon tackling camera control, scene consistency, and AI-generated actors. From real-time cinematography to innovative AI filmmaking tools, we explore the groundbreaking developments that could change Hollywood forever.
Plus, we discuss:
✅ The latest on Thomson Reuters' copyright lawsuit against AI
✅ Stability AI joining the Academy Software Foundation & what it means for the industry
Subscribe to Denoised in your podcast app of choice!
https://vpgo.lnk/denoised
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📧 GET THE VP LAND NEWSLETTER
Get our free newsletter covering the latest news and tools in media creation, from virtual production to AI and more:
https://ntm.link/vp_land
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📺 MORE VP LAND EPISODES
Rob Legato on AI: "Nothing New" [Virtually Everything!]
https://youtu.be/h_YXyW2MWCE
The Best (and Worst) AI Commercials at the Super Bowl. Plus, Will the Oscars Require AI Disclosure?
https://youtu.be/TSdpEdtHH7A
The Tech Behind Cosm, ChatGPT Deep Research, and VideoJAM
https://youtu.be/pjGmMxFrEXc
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📝 SHOW NOTES & SOURCES
FBRC.ai
https://www.fbrc.ai
Creative Control: An AI Workflow Hackathon (and the winners!)
https://www.fbrc.ai/creative-control
AI on the Lot
https://www.vp-land.com/p/cinema-synthetica
TwelveLabs AI Hackathon
https://www.vp-land.com/p/twelve-labs-ai-hackathon
Rob Legato
https://www.youtube.com/watch?v=h_YXyW2MWCE
Luma Ray2
https://lumalabs.ai/ray
Playbook
https://www.vp-land.com/p/playbook-3d-precise-camera-control-for-ai-generated-content
Matt Workman
https://www.youtube.com/user/mattworkman
Mod Labs
https://modtechlabs.com
Dylan Ler
https://www.linkedin.com/in/dylanler/
Comfy UI
https://www.vp-land.com/p/comfy-ai-desktop
Opus
https://youtu.be/gmfFhWGCl8Q
Mickmumpitz
https://www.youtube.com/@mickmumpitz
Thompson Reuters vs. Ross Intelligence AI case
https://www.wired.com/story/thomson-reuters-ai-copyright-lawsuit
Academy Software Foundation
https://www.aswf.io
Raynault VFX
https://raynault.com
Stability AI
https://www.vp-land.com/p/stability-ai-stable-diffusion-3-5
MaterialX
https://materialx.org
OpenColorIO
https://opencolorio.org
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⏱ CHAPTERS
00:00 Intro
00:26 AI Camera Control Hackathon
01:37 Rob Legato
04:57 AI Tools
08:17 Creative AI Camera Control
18:00 Creative AI Scene Control
19:03 Dylan Ler
24:42 Creative AI Actor Control
25:03 What Are LoRas
26:39 Mickmumpitz
32:00 Thomson Reuters vs. Ross AI
39:08 Stability AI Joins ASFW
#DenoisedPodcast #LumaAI #StabilityAI
1 Listener
03/04/25 • 29 min
Addy and Joey break down the latest AI tools reshaping creative workflows. From Pika Labs' impressive video manipulation features to Flora's intelligent canvas connecting multiple AI models, they explore how these tools are changing VFX and content creation.
Plus, insights on Midjourney mood boards, Alibaba's open-source video model, and ElevenLabs' new speech-to-text technology. Subscribe for more technical insights on the cutting edge of media production.
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02/22/25 • 45 min
In this episode of Denoised, Joey shares his first-hand experience at the Hollywood Professional Association (HPA) Tech Retreat, including his participation in a live AI-assisted editing challenge. Joey and Addy break down what makes HPA unique in the M&E space, the innovative AI editing tools Joey tested under pressure, and the cutting-edge tech on display in the Innovation Zone.
Key topics covered:
The unique networking environment at HPA Tech Retreat
Joey's "Live without a Net" AI editing challenge
AI tools tested: Claude, Perplexity, Strada, Eddie AI, ElevenLabs
Innovation Zone highlights: Quickture, Strada's peer-to-peer technology
Virtual production updates from Lightcraft, B&H Studio, and PlatePros
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📧 GET THE VP LAND NEWSLETTER
Get our free newsletter covering the latest news and tools in media creation, from virtual production to AI and more:
https://ntm.link/vp_land
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📺 MORE VP LAND EPISODES
From Europe to Hollywood: Inside VFX Production with TRIXTER's Christina Caspers
https://youtu.be/hejWSL36btg
AI Filmmaking Hackathon, Reuters' AI Copyright Victory & Stability AI’s Hollywood Move
https://youtu.be/OiHmkUYgNBQ
The Best (and Worst) AI Commercials at the Super Bowl. Plus, Will the Oscars Require AI Disclosure?
https://youtu.be/TSdpEdtHH7A
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📝 SHOW NOTES & SOURCES
HPA Tech Retreat
https://hpaonline.com/event/2025-hpa-tech-retreat/
Claude
https://www.vp-land.com/p/claude-ai-can-now-control-your-computer
Perplexity AI
https://www.perplexity.ai
Strada
https://www.vp-land.com/p/strada
Eddie AI
https://heyeddie.ai
ElevenLabs
https://ntm.link/elevenlabs
Ideogram
https://www.vp-land.com/p/newsletter-feb-18-9df5
Quickture
https://www.quickture.com
Lightcraft
https://www.vp-land.com/p/lightcraft-at-nab-2024
B&H Studio
https://www.bhphotovideo.com/find/shared/b2bHub/theStudio.jsp
PlatePros
https://www.vp-land.com/p/plate-pros-at-cinegear
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⏱ CHAPTERS
00:00 Intro
00:38 HPA First Impressions and Conference Structure
05:05 "Live without a Net" AI Editing Challenge
08:02 Live AI Editing Tools and Workflows
09:50 Eddie AI
11:00 Claude AI
13:35 Perplexity AI
16:00 Prompting with AI Tools
20:40 ElevenLabs and Descript
23:35 ChatGPT Deep Research
24:34 AI News Highlights from HPA
25:25 ChatGPT Operator
26:28 Ideogram
28:04 Twelve Labs
30:50 AI Tool Trends Prediction
32:15 Quickture
34:54 Traditional vs. AI Video Editors
36:17 Strada
38:42 Virtual Production at HPA
39:10 PlatePros
40:10 Lightcraft
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03/14/25 • 32 min
How a chocolate bar turned MrBeast into a $5 billion business while his YouTube videos actually lose money. Joey and Addy break down the financial strategies driving today's biggest creators, from Emma Chamberlain's coffee empire to Logan Paul's Prime energy drink dominance. We also explore YouTube's upfront events challenging traditional TV ad sales, and examine Netflix's experimental move into podcasting with Kill Tony.
1 Listener
02/28/25 • 26 min
Joey and Addy break down three major stories this week: xAI's Grok 3 model emerges as a serious AI contender despite its meme origins, with impressive coding capabilities and real-time data integration via X. RED introduces game-changing Z-mount compatibility, opening up their cameras to Nikon glass and Sony lenses without sacrificing functionality—the first major development since Nikon's acquisition.
Plus, Addy shares exclusive insights from his involvement in the 2025 Sci-Tech Awards, highlighting innovations like fire-resistant gel technology and advanced VFX denoising, before the hosts offer their Oscar predictions for Sunday's ceremony. A fast-paced, no-BS breakdown perfect for filmmakers and tech enthusiasts.
1 Listener
04/08/25 • 34 min
Film isn't dead — it's finding new life alongside cutting-edge technology. Join Addy and Joey as they explore why major productions like Fallout and Poor Things are combining film with virtual production, the psychological benefits that shooting on celluloid brings to directors, and the surprising technical advantages film offers over digital. Plus, discover how Kodak and Fujifilm took dramatically different paths in the digital age, and why affordable anamorphic lenses are changing the game for indie filmmakers.
1 Listener
03/11/25 • 36 min
The Oscars signaled a major shift for indie filmmaking this year, with Anora's $6M budget dominating the Academy Awards with only a $6M budget, The Brutalist sweeping up behind with only a $10M budget, and Flow's $3.7M Blender-created animated feature beating out Pixar and Dreamworks.
In this episode of Denoised, we analyze what this means for the future of film production, how small-budget projects are redefining Hollywood, and how AI tools might find a sweet spot to help smaller-budget films punch above their weight. Plus, we examine Manus, the sought-after AI agent causing a stir with its impressive capabilities, and break down Apple's latest Mac Studio update with the M4 Max and M3 Ultra chips.
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FAQ
How many episodes does Denoised have?
Denoised currently has 61 episodes available.
What topics does Denoised cover?
The podcast is about Filmmaking, Cinematography, Podcasts, Technology, Artificial Intelligence, Interviews and Tv & Film.
What is the most popular episode on Denoised?
The episode title 'From VFX to Speech: Pika, Flora, Scribe, Wan2.1 and More AI Updates for Filmmakers' is the most popular.
What is the average episode length on Denoised?
The average episode length on Denoised is 36 minutes.
How often are episodes of Denoised released?
Episodes of Denoised are typically released every 4 days, 23 hours.
When was the first episode of Denoised?
The first episode of Denoised was released on Jul 14, 2021.
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