Standout branding in the digital era with Laura Weldon

07/08/24 • 35 min

In this episode of Delivered, you can learn about branding that drives business growth and how to get your message across all channels and touchpoints in the digital-first economy.

We sat down with Laura Weldon, founder and creative director at Studio LWD. With over 15+ years of experience, she’s helped build some of the world’s most iconic brands, such as Virgin, Nike, Tesco, Aldi, and British Council.
Key learnings:

Learn what a brand is and its lesser-known elements
Find out how to establish a brand presence in the digital world
Understand why brand and product strategy go hand in hand
Get inspired by real-world success stories and trends in branding

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07/08/24 • 35 min

DELIVERED - Standout branding in the digital era with Laura Weldon

Transcript

Hi, Laura.

Welcome to Delivered.

Hi. Nice to have you.
Nice to be here. Thanks.

How are you doing?

I'm very well, thanks. I'm very well.

I'm very excited by this conversation, purely because I love talking about strategy, of course, very biased. Secondly, I get to talk to someone from my part of the world in the UK, the northern, Blackpool area. So it's a nice feeling. So yes, welcome on board.

Thanks, Chris.

Thanks.

First and foremost, we sh

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