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DELIVERED - Standout branding in the digital era with Laura Weldon

Standout branding in the digital era with Laura Weldon

07/08/24 • 35 min

DELIVERED

In this episode of Delivered, you can learn about branding that drives business growth and how to get your message across all channels and touchpoints in the digital-first economy.

We sat down with Laura Weldon, founder and creative director at Studio LWD. With over 15+ years of experience, she’s helped build some of the world’s most iconic brands, such as Virgin, Nike, Tesco, Aldi, and British Council.
Key learnings:

  • Learn what a brand is and its lesser-known elements
  • Find out how to establish a brand presence in the digital world
  • Understand why brand and product strategy go hand in hand
  • Get inspired by real-world success stories and trends in branding

Thanks for tuning in! If you enjoyed this episode, hit that follow button so you don’t miss our next delivery.

Have feedback or want to recommend a future guest? Drop us a message!

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Delivered episodes are recorded live. Subscribe to our newsletter to stay informed about upcoming live events. When you join a live event, you can ask our guests questions and get instant answers, access exclusive content, and participate in giveaways.
About InfinumDelivered is brought to you by a leading digital product agency, Infinum. We've been consulting, workshopping, and delivering advanced digital solutions since 2005.
Let's stay connected!
LinkedIn
YouTube

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In this episode of Delivered, you can learn about branding that drives business growth and how to get your message across all channels and touchpoints in the digital-first economy.

We sat down with Laura Weldon, founder and creative director at Studio LWD. With over 15+ years of experience, she’s helped build some of the world’s most iconic brands, such as Virgin, Nike, Tesco, Aldi, and British Council.
Key learnings:

  • Learn what a brand is and its lesser-known elements
  • Find out how to establish a brand presence in the digital world
  • Understand why brand and product strategy go hand in hand
  • Get inspired by real-world success stories and trends in branding

Thanks for tuning in! If you enjoyed this episode, hit that follow button so you don’t miss our next delivery.

Have feedback or want to recommend a future guest? Drop us a message!

Delivered newsletter
Delivered episodes are recorded live. Subscribe to our newsletter to stay informed about upcoming live events. When you join a live event, you can ask our guests questions and get instant answers, access exclusive content, and participate in giveaways.
About InfinumDelivered is brought to you by a leading digital product agency, Infinum. We've been consulting, workshopping, and delivering advanced digital solutions since 2005.
Let's stay connected!
LinkedIn
YouTube

Previous Episode

undefined - Building a successful SaaS product with Mark McDermott

Building a successful SaaS product with Mark McDermott

In this episode of Delivered, you can learn about the role of UX, user feedback, product strategy, and leadership in the journey of building a successful SaaS business.

We sat down with Mark McDermott, a true trailblazer in the digital signage industry. As the co-founder and CEO of ScreenCloud, Mark shares his journey of transforming his company into a globally trusted platform serving over 9000 businesses worldwide.
Key learnings:

  • Discover the key business decisions that turned ScreenCloud into a market leader
  • Understand the pivotal role of UX and user feedback in shaping a product’s success
  • Explore the importance of a customer-centric product strategy and embracing flexibility to drive innovation
  • Learn how to get the best results from your product team

Thanks for tuning in! If you enjoyed this episode, hit that follow button so you don’t miss our next delivery.

Have feedback or want to recommend a future guest? Drop us a message!

Delivered newsletter
Delivered episodes are recorded live. Subscribe to our newsletter to stay informed about upcoming live events. When you join a live event, you can ask our guests questions and get instant answers, access exclusive content, and participate in giveaways.
About InfinumDelivered is brought to you by a leading digital product agency, Infinum. We've been consulting, workshopping, and delivering advanced digital solutions since 2005.
Let's stay connected!
LinkedIn
YouTube

Next Episode

undefined - Grow a thriving business through storytelling with Gareth Dimelow

Grow a thriving business through storytelling with Gareth Dimelow

In this episode of Delivered, you can learn how to unlock your brand’s full potential with business storytelling.

We sat down with Gareth Dimelow, chief storyteller and co-founder of Inside Stories. Gareth’s unique approach was born out of frustration with the marketing industry’s over-reliance on content over story. He’s now on a mission to help business owners authentically engage with their target audience through storytelling.
Key learnings:

  • Find out what business storytelling is and the science behind its effectiveness
  • Understand the difference between storytelling and content creation
  • Learn Gareth’s three M’s of compelling storytelling: meaningful, memorable & moving
  • Get inspired by real-life examples of impactful business storytelling

Thanks for tuning in! If you enjoyed this episode, hit that follow button so you don’t miss our next delivery.

Have feedback or want to recommend a future guest? Drop us a message!

Delivered newsletter
Delivered episodes are recorded live. Subscribe to our newsletter to stay informed about upcoming live events. When you join a live event, you can ask our guests questions and get instant answers, access exclusive content, and participate in giveaways.
About InfinumDelivered is brought to you by a leading digital product agency, Infinum. We've been consulting, workshopping, and delivering advanced digital solutions since 2005.
Let's stay connected!
LinkedIn
YouTube

DELIVERED - Standout branding in the digital era with Laura Weldon

Transcript

Hi, Laura.

Welcome to Delivered.

Hi. Nice to have you.
Nice to be here. Thanks.

How are you doing?

I'm very well, thanks. I'm very well.

I'm very excited by this conversation, purely because I love talking about strategy, of course, very biased. Secondly, I get to talk to someone from my part of the world in the UK, the northern, Blackpool area. So it's a nice feeling. So yes, welcome on board.

Thanks, Chris.

Thanks.

First and foremost, we sh

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