Grow a thriving business through storytelling with Gareth Dimelow

DELIVERED

07/08/24 • 55 min

In this episode of Delivered, you can learn how to unlock your brand’s full potential with business storytelling.

We sat down with Gareth Dimelow, chief storyteller and co-founder of Inside Stories. Gareth’s unique approach was born out of frustration with the marketing industry’s over-reliance on content over story. He’s now on a mission to help business owners authentically engage with their target audience through storytelling.
Key learnings:

Find out what business storytelling is and the science behind its effectiveness
Understand the difference between storytelling and content creation
Learn Gareth’s three M’s of compelling storytelling: meaningful, memorable & moving
Get inspired by real-life examples of impactful business storytelling

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07/08/24 • 55 min

DELIVERED - Grow a thriving business through storytelling with Gareth Dimelow

Transcript

Hello. Welcome to Delivered. It's great to have you.

Hi Chris, thanks for having me.

It's a very good day today.

I'm excited to get into the power of story and narrative. I know how important it is in the world for many reasons, but I won't talk about it.
Let's go to the expert. First of all, Gareth, let's just talk about the importance of story and how you link to that world and where you come into the whole premise of storytelling. Okay, so it's really great to be here.

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