Decoding Real Estate

This month’s episode of Decoding Real Estate is centered on a hot topic: Generative AI for real estate. Reggie and Genie from RPR® (Realtors Property Resource®) welcome special guest Jeff Lobb, founder and CEO of SparkTank media and Coach 52.
Jeff brings over twenty-six years of real estate experience to the table, where he specializes in mobile tech branding, social media, video content creation and digital marketing. And for this conversation, he brings deep insight as a specialist who is experienced at marrying technology with real estate.
Jeff and the DRE crew discuss generative AI ChatGPT tools and the impact they’re having on agents as individuals and the industry as a whole. Jeff explains that many of the tools being introduced, especially the Market Trends ScriptWriter from RPR, are so easy to use and have so many benefits, that not using them is a real missed opportunity. On the flip side, the group also talks about the concerns of relying on too much AI and how to avoid these pitfalls.
Hit “Play” and hear how AI (and RPR) are making it easier for REALTORS® to market themselves and navigate a tricky market.
Don't miss this month’s Decoding Real Estate with guest Jeff Lobb!
Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.
Subscribe/Follow
And be sure to check out these helpful and relevant links:

• SparkTank Media
• Coach 52
• Realtors Property Resource
• RRP Market Trends ScriptWriter

There’s a twist to this month’s Decoding Real Estate as the show welcomes host-turned-guest Reggie Nicolay! As the VP of Marketing and Social Media at RPR® (Realtors Property Resource®), Reggie is a real estate tech and marketing thought leader. And the only thing he knows better than that, is RPR itself!
He’s also married to a very successful full-time agent, which gives him a special POV on real estate pain points and challenges. And he has first-hand knowledge on how the latest and greatest RPR data-centric tools on local market trends can help ease and solve them.
Host Genie Willett taps into Reggie’s years of experience and RPR mastery to discuss and highlight RPR’s very busy 2023, including: the “Master the Market” eBook series, Shareable Market Trends, the Shareable Market Trends ScriptWriter tool, free Canva templates, the RPR app and more.

Tune in to get the scoop on how RPR is helping REALTORS® navigate their way through this tough market.
Don't miss this month’s Decoding Real Estate with guest Reggie Nicolay!
Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.Subscribe/FollowAnd be sure to check out these helpful and relevant links:

• Realtors Property Resource
• RPR’s “Master the Market” eBook series
• RPR Shareable Market Trends
• RPR Shareable Market Trends ScripterWriter
• Canva templates
• Download the RPR MobileTM app
• RPR Blog

This month’s Decoding Real Estate welcomes Tamany Hall. Tamany is a real estate marketing and lead generation expert, who brings a wealth of social media know-how to the table. Her company, The Simple Touches, specializes in helping real estate agents bolster their social presence, set up lead gen funnels, and effectively learn how to use video and design templates, especially Instagram, to establish a brand and grow a business.

Tamany joins Reggie and Genie from RPR (Realtors Property Resource) to discuss how REALTORS® can leverage Instagram to generate quality leads consistently. They talk about content creation, user engagement and analytics, with the aim of helping you achieve remarkable results.

Tamany also shares insider tips on how to make the most of new tools and templates, conserve time while creating quality content, and gather potential leads effectively. She urges real estate agents to broaden their content horizons, emphasizing the importance of featuring local communities and personal narratives.

Towards the end, the show switches gears to discuss Threads–the latest entrant in the social media scene. Hear what Tamany thinks of this new platform, and why it might be the next big thing in real estate marketing.

Don't miss this month’s Decoding Real Estate with guest Tamany Hall!

Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.

And be sure to check out these helpful and relevant links:

• The Simple Touches
• Single Property Website CANVA Template
• Tamany Hall/The Simple Touches Instagram
• Realtors Property Resource
• RPR Canva Templates

In this episode of Decoding Real Estate, we welcome Katie Lance. Katie is a real estate and social media trainer, coach, author and speaker. She has been working in marketing and branding for over twenty years, and has focused the last ten years on social media’s role in real estate success.
She joins the show to discuss the power and potential of AI ChatGPT in relation to creating top-notch real estate content. Katie’s blog features all sorts of ChatGPT tips, from creating listing descriptions, newsletter topics and how to prompt the bots for an overall content creation plan.
Katie brings her experience and expertise to add her two cents about RPR’s latest feature, the Market Trends ScriptWriter. This AI-powered tool, integrated into the RPR Residential Market Trends section of their website, takes local housing market stats and metrics for a specific area, and lets REALTORS® hit the “Create Script” button to create scripts, marketing copy and social media posts. It also explains the market terms, their definitions and their correlations to one another. This isn’t just words strung together; it’s a clear, factual breakdown and clarification of housing market data that agents can easily share with their clients!
Reggie, Genie and Katie provide plenty of great questions and answers in this AI Generative text-focused episode.
Don't miss this month’s Decoding Real Estate with guest Katie Lance!
Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.
Subscribe/Follow
And be sure to check out these helpful and relevant links:

• KatieLance.com/ChatGPT
• KatieLance.com
• Realtors Property Resource

In this episode of Decoding Real Estate, we welcome real estate’s go-to guide for social media marketing, Chelsea Peitz. As a consultant and coach, Chelsea specializes in camera-first branding and social media strategies. She frequently speaks to real estate agents, teams and companies on topics ranging from disruptive innovation, social media trends and video-friendly platforms such Facebook, Instagram and Snapchat.
Join hosts Reggie Nicolay and Genie Willett as they chat with Chelsea about her unique journey from REALTOR® to social media maven, combining her background in clinical psychology and passion for neuroscience to create a powerful marketing approach.
You’ll hear all about Chelsea's "Three Cs" strategy for creating videos that connect: Confidence, Conversions, and Captivate. These “Cs” focus on building camera confidence, creating content that leads to conversions and captivating new audiences. Get tips on how to boost your on-camera presence by practicing regularly, embracing authenticity and finding joy in connecting with others online.
After listening, you’ll boost your camera confidence with the one-to-one video technique, which involves sending personalized video messages to potential clients. You’ll also understand how direct messaging can benefit your social media algorithms and create an omnipresent feeling without constant content creation.
Don't miss this episode of Decoding Real Estate with guest Chelsea Peitz!
Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.