BASF Canada: How to drive superior levels sustainability engagement through employees and other stakeholders
11/06/24 • 41 min
In this episode, Eva Musso – Head of Sustainability and Government Relations for BASF Canada, talks with Alex about why BASF Canada has had such a strong focus on employee and supply chain sustainability engagement programmes and the value of this activity to the business.
Sustainability cannot be the remit of just one person, but many companies find the scale of the issue and the busyness of staff can be a block to meaningful engagement. So have Eva and her team achieved great results?
We explore:
- How Eva’s background in Government brought a different lens to the challenge
- The context and goals for the engagement element of her sustainability strategy
- The goals the Sustain YOU program and employee response
- The most innovative projects to come out of the Site Emission Reduction Challenge and why making it an employee-led competition made a difference
· How employee-driven programs shift the culture of sustainability within a global corporation
· How partnering with external organizations like Bull Frog Power & Iron and Earth, link to sustainability objectives
· How to engage suppliers to align with BASF’s decarbonization targets – and the role of BASF’s digital application for calculating the cradle-to-gate Product Carbon Footprint (PCF)
For further links and information, check these links out:
Show links:
Connect with Eva Musso on LinkedIn and explore the BASF Canada sustainability site
Follow Alex Cameron on LinkedIn and find how to get involved with the membership and work of Decarb Connect
Join Eva and Alex in Toronto where she will be speaking at Decarb Connect Canada (Toronto, November 2024)
Recommended Links from BASF Canada:
Bull Frog Power
Learn about our Sponsor: Janno Media
Many thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire.
Want to learn more about Decarb Connect?
Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.
If you enjoyed this conversation, find out about our portfolio of events in US, Canada, UK and Europe – or explore our Decarbonisation Leaders Network (DLN), and learn why more than 200 members from the energy-intensive sectors have joined to share insights, meet partners who can accelerate their net zero plans and why it’s the fastest growing network of its kind.
- (00:01) - Introduction
- (00:02) - Eva Background and Journey into Environmental Science and Sustainability
- (00:03) - Joining BASF
- (05:41) - Engaging Employees and Stakeholders in BASF's sustainability mission
- (07:35) - Measuring the impact of sustainability work
- (08:58) - The Sustain You Program at BASF: Its goals: education, engagement, and recognition.
- (11:28) - Initial Engagement and Statistics from the Program
- (13:49) - Corporate Engagement off the back of the program
- (14:52) - BASF's Site Emission Reduction Challenge
- (16:04) - The Impact of implementing an Emissions Reduction Challenge
- (19:24) - BASF's Decade of Action contest
- (20:20) - How this program motivated employees
- (23:00) - How these programs have fostered a cultural shift towa...
In this episode, Eva Musso – Head of Sustainability and Government Relations for BASF Canada, talks with Alex about why BASF Canada has had such a strong focus on employee and supply chain sustainability engagement programmes and the value of this activity to the business.
Sustainability cannot be the remit of just one person, but many companies find the scale of the issue and the busyness of staff can be a block to meaningful engagement. So have Eva and her team achieved great results?
We explore:
- How Eva’s background in Government brought a different lens to the challenge
- The context and goals for the engagement element of her sustainability strategy
- The goals the Sustain YOU program and employee response
- The most innovative projects to come out of the Site Emission Reduction Challenge and why making it an employee-led competition made a difference
· How employee-driven programs shift the culture of sustainability within a global corporation
· How partnering with external organizations like Bull Frog Power & Iron and Earth, link to sustainability objectives
· How to engage suppliers to align with BASF’s decarbonization targets – and the role of BASF’s digital application for calculating the cradle-to-gate Product Carbon Footprint (PCF)
For further links and information, check these links out:
Show links:
Connect with Eva Musso on LinkedIn and explore the BASF Canada sustainability site
Follow Alex Cameron on LinkedIn and find how to get involved with the membership and work of Decarb Connect
Join Eva and Alex in Toronto where she will be speaking at Decarb Connect Canada (Toronto, November 2024)
Recommended Links from BASF Canada:
Bull Frog Power
Learn about our Sponsor: Janno Media
Many thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire.
Want to learn more about Decarb Connect?
Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.
If you enjoyed this conversation, find out about our portfolio of events in US, Canada, UK and Europe – or explore our Decarbonisation Leaders Network (DLN), and learn why more than 200 members from the energy-intensive sectors have joined to share insights, meet partners who can accelerate their net zero plans and why it’s the fastest growing network of its kind.
- (00:01) - Introduction
- (00:02) - Eva Background and Journey into Environmental Science and Sustainability
- (00:03) - Joining BASF
- (05:41) - Engaging Employees and Stakeholders in BASF's sustainability mission
- (07:35) - Measuring the impact of sustainability work
- (08:58) - The Sustain You Program at BASF: Its goals: education, engagement, and recognition.
- (11:28) - Initial Engagement and Statistics from the Program
- (13:49) - Corporate Engagement off the back of the program
- (14:52) - BASF's Site Emission Reduction Challenge
- (16:04) - The Impact of implementing an Emissions Reduction Challenge
- (19:24) - BASF's Decade of Action contest
- (20:20) - How this program motivated employees
- (23:00) - How these programs have fostered a cultural shift towa...
Previous Episode
How SMEs and Scale Ups are catalyzing decarb and industrial change: Peter Dushenski, Managing Director of GlasCurtain
In this episode Peter Dushenski, Managing Director of GlasCurtain (building materials producer), talks with Alex about the role that nimble and innovative companies can play in driving innovation and decarb activity by larger players.
If you’re someone working in a start up or SME you’ll enjoy this as a clarion call for your work in the climate space – and if you’re working in a larger business, its worth listening in to hear examples of how nimble companies are adapting products for the low carbon market.
The conversation explores what it will take to see more take up of greener/lower co2 materials in construction, how some of the seen and unseen barriers can be managed and GlasCurtain’s own growth in this space.
Show links:
Connect with Peter Dushenski and the team at GlasCurtain
Learn more about range of projects Peter is involved in
Follow Alex Cameron on LinkedIn and find how to get involved with the membership and work of Decarb Connect
Hear Peter as he speaks at Decarb Connect Canada (Toronto, November 2024)
Learn about our Sponsor: Janno Media
Many thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire.
Want to learn more about Decarb Connect?
Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.
If you enjoyed this conversation, find out about our portfolio of events in US, Canada, UK and Europe – or explore our Decarbonisation Leaders Network (DLN), and learn why more than 200 members from the energy-intensive sectors have joined to share insights, meet partners who can accelerate their net zero plans and why it’s the fastest growing network of its kind.
1:15 Intro
2:34 Who is Peter Dushenski and his journey into the sustainable building with GlasCurtain
6:26 How GlasCurtain’s system reduces both operational and embodied carbon, contributing to decarbonization in building projects
8:39 Why startups are crucial for industry transformation
15:27 How do we help disruptive start-ups survive the early stages of business development?
18:30 The significance of critical mass and infrastructure in driving innovation
21:32 Creating Markets for Lower CO2 Products
25:58 Balancing Aesthetics, Functionality, and Sustainability in building design
29:32 Integrating Carbon Reduction with the Value Proposition
32.34 The Value Chain Challenge for Green Materials
38:03 Influencing the Decision Makers: Architects and Beyond
43.41 How do we keep the momentum behind decarbonisation
46:44 Collaborating across industries at Decarb Connect Canada 2024
48:36 Closing remarks
- (01:15) - Intro
- (00:00) - Chapter 2
- (02:34) - Who is Peter Dushenski and his journey into the sustainable building with GlasCurtain
- (00:00) - Chapter 4
- (06:26) - How GlasCurtain’s system reduces both operational and embodied carbon, contributing to decarbonization in building projects
- (00:00) - Chapter 6
- (08:39) - Why startups are crucial for industry transformation
- (00:00) - Chapter 8
- (15:27) - How do we help disruptive start-ups survive the early stages of business development?
- (00:00) - Chapter 10
- (18:30) - The significance of critical mass and infrastructure in driving innovation
- (00:00) - Chapter 12
- (21:32) - Creating Markets for Lower CO2 Products
- (00:00) - Chapter 14
- (25:58) - Balancing Aesthetics, Functionality, and Sustainability in building design
- (00:00) - Chapter 16
- (29:32) - Integrating Carbon Reduction with the Value Proposition
- (00:00) - Chapter 18
- (00:32) - The Value Chain Challenge for Green Materials
- (00:00) - Chapter 20
- (38:03) - Influencing the Decision Makers: Architects and Beyond
- (00:00) - Chapter 22 <...
Next Episode
The Climate Decade in Focus: A 2025 Status Review
With 2025 underway, we are midway through what is the most significant decade in tackling climate and the energy transition. Listen in to this conversation between Alex Cameron, Founder of Decarb Connect, and Ben Moens, Managing Director of Engie Impact, as they explore the progress, headwinds and tailwinds impacting industrial decarb.
You’ll get insights into 5 key technologies still set to impact industrial decarb, and also the route forward and expectations of where we will be by 2030.
Key Takeaways:
· How the shift in delivery and attitudes around industrial decarbonisation will shape the next 5 years
· The impact of the unforeseen crises of the 2020s and how we have responded to them
· How a growing need to focus on climate economics is driving tech adoption and strategy
· Renewables & electrification: there are strong fundamentals and momentum, but how can industrials manage market volatility?
· Nuclear: a clear shift in sentiment but when will meaningful contributions be possible?
· Biomethane – a critical tool for many, but what active sourcing approaches will be needed?
· Hydrogen – how has the hype bubble and contraction redrawn the future market?
· Carbon capture - a niche solution which has gained substantial financial support
· End-to-end economics in a value chain, and ways to manage the transition through the downstream willingness-to-pay and transition risks
Show Links:
Connect with Ben Moens and the team at Engie Impact
Follow Alex Cameron on LinkedIn and find how to get involved with the membership and work of Decarb Connect
Learn about our Sponsor: Janno Media
Many thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire.
Want to learn more about Decarb Connect?
Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.
If you enjoyed this conversation, find out about our portfolio of events in US, Canada, UK and Europe – or explore our Decarbonisation Leaders Network (DLN), and learn why more than 200 members from the energy-intensive sectors have joined to share insights, meet partners who can accelerate their net zero plans and why it’s the fastest growing network of its kind.
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