Dealership Fixit

Welcome to another episode of Dealership Fixit! We are now in Round 3 of our AI (Artificial Intelligence) hackathon with Shaun Raines from Hired Guns. This time, we have something special for dealerships.

Based on feedback and comments, we have put together a full Holiday campaign for powersports dealers who are looking to sell some PW50 youth motorcycles. Our aim is to provide something unique and fun as most of the marketing efforts out there are not up to the mark. To get a better understanding of the campaign, don't forget to check out our video on Youtube. We will guide you through the entire process, from the prompt to the setup, and even share a few graphics.

We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.

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Follow Our Guest Shaun

LinkedIn: https://www.linkedin.com/in/shaunraines/

Website: https://hiredgunsagency.com/

Follow Our Host Jacob:

LinkedIn: https://linkedin.com/in/jacob-b-berry

Website: https://www.internetsalescoaching.com/

Twitter: https://twitter.com/mrjacobberr

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Sponsor: https://motohunt.com/dealers

Welcome back to this weeks episode of Dealership Fixit!

In this episode, we're thrilled to have Robin Hartfiel, Editor at Dealernews, join us for a deep dive into the heart of the powersports industry.

Dealernews has been a cornerstone for powersports retailers for over half a century, evolving and adapting to meet the industry's ever-changing needs.

We'll explore how Dealernews has maintained its relevance, the role it plays in advocacy, and its initiatives like the Top 100 Dealer Competition.

Robin will also shed light on the digital transformation of Dealernews, industry trends, and share some inspiring stories from the dealer community. If you're in the powersports business, you won't want to miss the valuable insights in this episode.

Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment.

Subscribe Spotify: https://spoti.fi/3N9lzfg

Subscribe Apple Podcast: https://apple.co/43FoanX

Subscribe YouTube: https://youtube.com/@dealershipfixit

Follow Our Guest Robin:

LinkedIn: https://www.linkedin.com/in/robin-hartfiel-b4013a8/

Website: https://www.dealernews.com/

Follow Our Host Jacob:

LinkedIn: https://linkedin.com/in/jacob-b-berry

Website: https://www.internetsalescoaching.com/

Twitter: https://twitter.com/mrjacobberr

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Online: https://linktr.ee/dealershipfixit

Sponsor: https://motohunt.com/dealers

On this episode of the Dealership Fixit, we talk to Tim Yarborough, the National Admissions Representative for Motorcycle Mechanics Institute (MMI).

As a graduate of an automotive trade school (Wyoming Technical Institute & East Valley Institute), I get to talk about what it looks like in 2023 for the young aspiring technician starting on this journey to be a trained mechanic.

We start off with learning Tim’s background, which included sales, F&I in automotive and powersports dealers and General Manager at a Harley dealer before finding his home for the last 20+ years with Universal Technical Institute in their Motorcycle Mechanics Institute.

A school known for churning out thousands upon thousands of trained technicians, many of which are still working at dealerships today.

We go over what the ideal candidate for joining the school would look like, what to expect, and what some of the training curriculum would look like. We also dive into the many different OEMs that support the school with donation bikes, ATVs, side-by-sides, watercraft, and marine vehicles to help learn on. Did you know that after 14 months, these techs are walking out of there with an associate's degree?

Diving into what day one in the workforce would look like. Typically a year and a half in of schooling, student debt, financed tools and their toolbox, they relocate to work at a new shop. Scary for some. What should dealers expect when onboarding these new techs and putting them into a mentorship with a more experienced tech or shop foreman.

Continued schooling is also a big factor! The industry and the products are getting so advanced, the OEM’s are pushing the limits, the techs need to learn how to fix it and get some further education. MMI has got your back on that too.

Overall, I harken back to my own time going to a technical school, picking out my courses, talking to dealers, and ultimately working as a certified master technician for over 7 years. It set my course and put me in the workforce within a year. Unlike many college programs that are double and triple the cost depending on the degree, most don't end up using it anyway.

Learn a trade, skills stay with you for life. Thanks again to Tim at MMI for the great conversation, we hope you find some value in this podcast.

Follow Our Guest Tim:

LinkedIn: https://www.linkedin.com/in/tim-yarborough-bb6b3415a/

MMI: https://www.uti.edu/programs/motorcycle

Email: [email protected]

Phone: 623-879-4381

Follow Our Host Jacob:

Twitter: https://twitter.com/mrjacobberr

LinkedIn: https://linkedin.com/in/jacob-b-berry

Website: https://www.internetsalescoaching.com/

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Online: https://linktr.ee/dealershipfixit

Motohunt: www.motohuntpremium.com

On this episode of the Dealership Fixit, we interview our Guest, Mike Shaug, Founder & Owner of Premier Online Marketing.

Subscribe YouTube: https://youtube.com/Dealership FiXit He Entered into marketing from humble SEO (Search Engine Optimization) beginnings with a couple of companies but realized that Paid Ads is the clear winner.

We know how an agency or great media buyer can use Google ads to help dealers: Increase Visibility, Get More customers to see your products and services. We Target locally in direct marketing areas and we Know Your Audience's interest and patterns.

Conversion Tracking By default, Google Ads only tracks clicks and impressions. As an operator, you need to have a conversation and ask what is their Definition of a conversion? Is it a Lead or Is It A Click and Page View?

Negative Keywords Help To Eliminate Waste. Negative keywords help not show your ads to users that Google thinks might be similar. Mike recalls when he was running campaigns for Ford Dealerships, the song “Tom Ford by Jay-Z” was popular and had to negate that from users wasting ad dollars.

He also talks about excluding Times of the Day and Geographic areas from the targeting so it is only confined to a specific area and targets the best customers.

Follow Our Guest Mike:

LinkedIn: https://www.linkedin.com/in/michael-shaug-80925920/

Website: https://premieronlinemarketing.com/

Follow Our Host Jacob:

Twitter: https://twitter.com/mrjacobberr

LinkedIn: https://linkedin.com/in/jacob-b-berry

Website: https://www.internetsalescoaching.com/

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Comments, Questions or Want To Join Us: [email protected]

Unveiling the Secrets of Online Shopping: How to Sell Your Inventory Like a Pro

Free Download Of Presentation: https://www.internetsalescoaching.com/free-resources

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Apple Podcast: https://apple.co/43FoanX

YouTube: https://youtube.com/@dealershipfixit

On this episode of the Dealership Fixit; Jacob is discussing 5 ways that you can draw a parallel to your online inventory the same way you would create an online dating profile.

Shoppers browse your inventory the same way singles browse dating apps or sites.

It’s not a hard comparison when you think about it. All of the same ingredients are there.

You have to put up some sexy photos, multiple if possible.

Need your correct Year, Make, Model & Mileage, this would be a name and age.

You need to write a good description, or “bio” for your potential suitors to get to know you better

And lastly, most listings let you put in your type or segment of vehicle, these are like your interests on your profile.

Have some fun with this one!

Follow Our Host Jacob:

Twitter: https://twitter.com/mrjacobberr

LinkedIn: https://linkedin.com/in/jacob-b-berry

Website: https://www.internetsalescoaching.com/

Follow the Fixit:

Twitter: https://twitter.com/DealershipFixit

TikTok: https://tiktok.com/@dealershipfixit

Facebook: https://facebook.com/dealershipfixit

Instagram: https://instagram.com/dealership_fixit

Comments, Questions or Want To Join Us: [email protected]