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Dealership Fixit

Dealership Fixit

dealership fiXit

Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today's ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers have significantly impacted the industry. After All, In Your Dealership, You Are The Fixit. Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

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Top 10 Dealership Fixit Episodes

Goodpods has curated a list of the 10 best Dealership Fixit episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Dealership Fixit for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Dealership Fixit episode by adding your comments to the episode page.

Welcome to another episode of Dealership Fixit! We are now in Round 3 of our AI (Artificial Intelligence) hackathon with Shaun Raines from Hired Guns. This time, we have something special for dealerships.

Based on feedback and comments, we have put together a full Holiday campaign for powersports dealers who are looking to sell some PW50 youth motorcycles. Our aim is to provide something unique and fun as most of the marketing efforts out there are not up to the mark. To get a better understanding of the campaign, don't forget to check out our video on Youtube. We will guide you through the entire process, from the prompt to the setup, and even share a few graphics.

We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.

Subscribe Spotify: https://spoti.fi/3N9lzfg

Subscribe Apple Podcast: https://apple.co/43FoanX

Subscribe YouTube: https://youtube.com/@dealershipfixit

Follow Our Guest Shaun

LinkedIn: https://www.linkedin.com/in/shaunraines/

Website: https://hiredgunsagency.com/

Follow Our Host Jacob:

LinkedIn: https://linkedin.com/in/jacob-b-berry

Website: https://www.internetsalescoaching.com/

Twitter: https://twitter.com/mrjacobberr

Follow the Fixit:

Twitter: https://twitter.com/DealershipFixit

TikTok: https://tiktok.com/@dealershipfixit

Facebook: https://facebook.com/dealershipfixit

Instagram: https://instagram.com/dealership_fixit

Online: https://linktr.ee/dealershipfixit

Sponsor: https://motohunt.com/dealers

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

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Welcome back to this weeks episode of Dealership Fixit!

In this episode, we're thrilled to have Robin Hartfiel, Editor at Dealernews, join us for a deep dive into the heart of the powersports industry.

Dealernews has been a cornerstone for powersports retailers for over half a century, evolving and adapting to meet the industry's ever-changing needs.

We'll explore how Dealernews has maintained its relevance, the role it plays in advocacy, and its initiatives like the Top 100 Dealer Competition.

Robin will also shed light on the digital transformation of Dealernews, industry trends, and share some inspiring stories from the dealer community. If you're in the powersports business, you won't want to miss the valuable insights in this episode.

Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment.

Subscribe Spotify: https://spoti.fi/3N9lzfg

Subscribe Apple Podcast: https://apple.co/43FoanX

Subscribe YouTube: https://youtube.com/@dealershipfixit

Follow Our Guest Robin:

LinkedIn: https://www.linkedin.com/in/robin-hartfiel-b4013a8/

Website: https://www.dealernews.com/

Follow Our Host Jacob:

LinkedIn: https://linkedin.com/in/jacob-b-berry

Website: https://www.internetsalescoaching.com/

Twitter: https://twitter.com/mrjacobberr

Follow the Fixit:

Twitter: https://twitter.com/DealershipFixit

TikTok: https://tiktok.com/@dealershipfixit

Facebook: https://facebook.com/dealershipfixit

Instagram: https://instagram.com/dealership_fixit

Online: https://linktr.ee/dealershipfixit

Sponsor: https://motohunt.com/dealers

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

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On this episode of the Dealership Fixit, we talk to Tim Yarborough, the National Admissions Representative for Motorcycle Mechanics Institute (MMI).

As a graduate of an automotive trade school (Wyoming Technical Institute & East Valley Institute), I get to talk about what it looks like in 2023 for the young aspiring technician starting on this journey to be a trained mechanic.

We start off with learning Tim’s background, which included sales, F&I in automotive and powersports dealers and General Manager at a Harley dealer before finding his home for the last 20+ years with Universal Technical Institute in their Motorcycle Mechanics Institute.

A school known for churning out thousands upon thousands of trained technicians, many of which are still working at dealerships today.

We go over what the ideal candidate for joining the school would look like, what to expect, and what some of the training curriculum would look like. We also dive into the many different OEMs that support the school with donation bikes, ATVs, side-by-sides, watercraft, and marine vehicles to help learn on. Did you know that after 14 months, these techs are walking out of there with an associate's degree?

Diving into what day one in the workforce would look like. Typically a year and a half in of schooling, student debt, financed tools and their toolbox, they relocate to work at a new shop. Scary for some. What should dealers expect when onboarding these new techs and putting them into a mentorship with a more experienced tech or shop foreman.

Continued schooling is also a big factor! The industry and the products are getting so advanced, the OEM’s are pushing the limits, the techs need to learn how to fix it and get some further education. MMI has got your back on that too.

Overall, I harken back to my own time going to a technical school, picking out my courses, talking to dealers, and ultimately working as a certified master technician for over 7 years. It set my course and put me in the workforce within a year. Unlike many college programs that are double and triple the cost depending on the degree, most don't end up using it anyway.

Learn a trade, skills stay with you for life. Thanks again to Tim at MMI for the great conversation, we hope you find some value in this podcast.

Follow Our Guest Tim:

LinkedIn: https://www.linkedin.com/in/tim-yarborough-bb6b3415a/

MMI: https://www.uti.edu/programs/motorcycle

Email: [email protected]

Phone: 623-879-4381

Follow Our Host Jacob:

Twitter: https://twitter.com/mrjacobberr

LinkedIn: https://linkedin.com/in/jacob-b-berry

Website: https://www.internetsalescoaching.com/

Follow the Fixit:

Twitter: https://twitter.com/DealershipFixit

TikTok: https://tiktok.com/@dealershipfixit

Facebook: https://facebook.com/dealershipfixit

Instagram: https://instagram.com/dealership_fixit

Online: https://linktr.ee/dealershipfixit

Motohunt: www.motohuntpremium.com

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support
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On this episode of the Dealership Fixit, we interview our Guest, Mike Shaug, Founder & Owner of Premier Online Marketing.

Subscribe YouTube: https://youtube.com/Dealership FiXit He Entered into marketing from humble SEO (Search Engine Optimization) beginnings with a couple of companies but realized that Paid Ads is the clear winner.

We know how an agency or great media buyer can use Google ads to help dealers: Increase Visibility, Get More customers to see your products and services. We Target locally in direct marketing areas and we Know Your Audience's interest and patterns.

Conversion Tracking By default, Google Ads only tracks clicks and impressions. As an operator, you need to have a conversation and ask what is their Definition of a conversion? Is it a Lead or Is It A Click and Page View?

Negative Keywords Help To Eliminate Waste. Negative keywords help not show your ads to users that Google thinks might be similar. Mike recalls when he was running campaigns for Ford Dealerships, the song “Tom Ford by Jay-Z” was popular and had to negate that from users wasting ad dollars.

He also talks about excluding Times of the Day and Geographic areas from the targeting so it is only confined to a specific area and targets the best customers.

Follow Our Guest Mike:

LinkedIn: https://www.linkedin.com/in/michael-shaug-80925920/

Website: https://premieronlinemarketing.com/

Follow Our Host Jacob:

Twitter: https://twitter.com/mrjacobberr

LinkedIn: https://linkedin.com/in/jacob-b-berry

Website: https://www.internetsalescoaching.com/

Follow the Fixit:

Twitter: https://twitter.com/DealershipFixit

TikTok: https://tiktok.com/@dealershipfixit

Facebook: https://facebook.com/dealershipfixit

Instagram: https://instagram.com/dealership_fixit

Comments, Questions or Want To Join Us: [email protected]

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support
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Unveiling the Secrets of Online Shopping: How to Sell Your Inventory Like a Pro

Free Download Of Presentation: https://www.internetsalescoaching.com/free-resources

Spotify: https://spoti.fi/3N9lzfg

Apple Podcast: https://apple.co/43FoanX

YouTube: https://youtube.com/@dealershipfixit

On this episode of the Dealership Fixit; Jacob is discussing 5 ways that you can draw a parallel to your online inventory the same way you would create an online dating profile.

Shoppers browse your inventory the same way singles browse dating apps or sites.

It’s not a hard comparison when you think about it. All of the same ingredients are there.

You have to put up some sexy photos, multiple if possible.

Need your correct Year, Make, Model & Mileage, this would be a name and age.

You need to write a good description, or “bio” for your potential suitors to get to know you better

And lastly, most listings let you put in your type or segment of vehicle, these are like your interests on your profile.

Have some fun with this one!

Follow Our Host Jacob:

Twitter: https://twitter.com/mrjacobberr

LinkedIn: https://linkedin.com/in/jacob-b-berry

Website: https://www.internetsalescoaching.com/

Follow the Fixit:

Twitter: https://twitter.com/DealershipFixit

TikTok: https://tiktok.com/@dealershipfixit

Facebook: https://facebook.com/dealershipfixit

Instagram: https://instagram.com/dealership_fixit

Comments, Questions or Want To Join Us: [email protected]

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support
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Check out our new Episode! On this episode of the Dealership Fixit Podcast, we interview the unique process from Tony Mommone from Powersports of Palm Beach. YouTube: https://youtu.be/CP9sVjPBenU

The best quote of the podcast: “Selling a bike is profitable, gaining a customer is profitable, doing right by someone is profitable, establishing a trust factor is profitable.”

“Motorcycles is about passion, community, about an outlet and a lifestyle.”

From graduating Motorcycle Mechanics Institute and starting a small repair shop, to buying his first retail location from a custom chopper builder... Tony has done it.

Being a “bike hunter” and making sure he hustles every used bike acquisition to help build his empire of clean used bikes and selling them in a quick and efficient way.

Check out their website and look at how they photograph their bikes and the attention to detail they put into the listings.

He leans on his staff for a quick and easy process for their customers and they keep coming back for their next one.

Follow Our Guest Tony:

LinkedIn: https://www.linkedin.com/in/tony-mommone-383a1a73/

Instagram: https://www.instagram.com/561powersports/

Website: https://www.561powersports.com/

Follow Our Host Jacob:

Twitter: https://twitter.com/mrjacobberr

LinkedIn: https://linkedin.com/in/jacob-b-berry

Website: https://www.internetsalescoaching.com/

Follow the Fixit:

Spotify: https://spoti.fi/3N9lzfg

Apple Podcast: https://apple.co/43FoanX

YouTube: https://youtube.com/@dealershipfixit

Twitter: https://twitter.com/DealershipFixit

TikTok: https://tiktok.com/@dealershipfixit

Facebook: https://facebook.com/dealershipfixit

Instagram: https://instagram.com/dealership_fixit

Comments, Questions or Want To Join Us: [email protected]

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support
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Youtube: https://youtu.be/_l415vmj1X4

On this episode of the Dealership Fixit Podcast, we are back again with Angel Hacker discussing 3 of the top headlines in Powersports Business.

Pied Piper ranks Indian Dealers as #1 when it comes to their Internet Lead responses, How does this affect how your store process responds to mystery shopping?

Tucker goes DTC (direct to consumer) and some industry heavyweights feel like its now competing with the dealers they are distributing it for. Can this be a good thing for both Dealers and Tucker?

Interest Rates Raise Again, Jerome Powell, chairman of the Fed announced another raising of another 25 basis points. How will this make it tougher to get banks to buy in for powersports loans?

Follow Our Guest Angel:

https://www.linkedin.com/in/angel-june-hacker/

https://instagram.com/angeljunehacker/

https://linktr.ee/angeljunehacker

Follow Our Host Jacob:

https://twitter.com/mrjacobberr

https://linkedin.com/in/jacob-b-berry

https://absolutemarketingperformance.com

Follow the Fixit:https://spotifyanchor-web.app.link/e/j20sveZ9Vzb

https://youtube.com/@dealershipfixit

https://twitter.com/DealershipFixit

https://tiktok.com/@dealershipfixit

https://facebook.com/dealershipfixit

https://instagram.com/dealership_fixit

Comments, Questions or Want To Join Us: [email protected]

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support
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Youtube: https://youtu.be/IRRmPg0IFl0

Downloads: https://www.internetsalescoaching.com/

On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing scoreboards, benchmarks, and baselines for dealers. There are lots of different ways to track the customer journey from online to in-store.

How many outbound activities does it take to make a connection with a customer? How many connections does it take to set a solid appointment? We show you the easiest way to start tracking the 5 main points in the Internet Sales, Web Sales, or Business Development Department.

Using some simple math you can start to see where your percentages stack up over time and make improvements in one area or another.

Follow Our Guest Angel:

https://www.linkedin.com/in/angel-june-hacker/

https://instagram.com/angeljunehacker/

https://linktr.ee/angeljunehacker

Follow Our Host Jacob:

https://twitter.com/mrjacobberr

https://linkedin.com/in/jacob-b-berry

https://absolutemarketingperformance.com

Follow the Fixit:

Spotify: https://spoti.fi/3N9lzfg

Apple Podcast: https://apple.co/43FoanX

YouTube: https://youtube.com/@dealershipfixit

Twitter: https://twitter.com/DealershipFixit

TikTok: https://tiktok.com/@dealershipfixit

Facebook: https://facebook.com/dealershipfixit

Instagram: https://instagram.com/dealership_fixit

Comments, Questions or Want To Join Us: [email protected]

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support
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Youtube: https://youtu.be/faESiEPEbrQ On this episode of the Dealership Fixit Podcast, we talk with Angel Hacker, General Manager of Indian Motorcycle San Diego. We go over her trajectory from sales to parts to running her own store in the competitive market of southern California.

A veteran of dealership processes and running a high-performance team, she covers her experience and perspectives on customer success with reputation management.

We talk about Angel’s background, the online experience to in-store, and the customer's journey in both. Throw a leg over, take some notes and enjoy!

Follow Our Guest:

https://www.linkedin.com/in/angel-june-hacker/

https://instagram.com/angeljunehacker/

https://linktr.ee/angeljunehacker

Follow the Fixit:https://spotifyanchor-web.app.link/e/j20sveZ9Vzb

https://youtube.com/@dealershipfixit

https://twitter.com/DealershipFixit

https://tiktok.com/@dealershipfixit

https://facebook.com/dealershipfixit

https://instagram.com/dealership_fixit

Comments, Questions or Want To Join Us: [email protected]

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support
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Check Out Our New Episode!

On this episode of the Dealership Fixit, we interview our Guest, Tad Kilgore, Co-Founder & Creator of both Traffic Log Pro (TLP) & Dealership Performance 360 (DP360), 2 CRM’s still in use today with 100’s of powersports dealerships.

Subscribe YouTube: ⁠https://youtube.com/@dealershipfixit⁠

We talk through the history of how and why Tad, and his twin brother Tod, build and developed their own “traffic log” in the early 200’s while working for the powersports group RideNow.

After that success, he was approached by Dealerspike to build their own CRM called DP360. He was able to configure this new one with everything they learned from TLP and advance it to a whole another level.

Now, Tad is currently working with Ready2Rid, a newer company looking to make a splash in powersports with their wonderful marketing program tying both worlds together.

We discuss various topics revolving around the CRM, such as best ways to use it, what steps dealers can use to maximize efforts and future advancements on the horizon.

The Customer Relationship Management tool should be the nucleus of the sales process for any dealership and if used properly, can make a huge difference in efficiency and make more sales.

Follow Our Guest Tad:

LinkedIn: https://www.linkedin.com/in/tad-kilgore-92209b238/

Email: [email protected]

Follow Our Host Jacob:

Twitter: https://twitter.com/mrjacobberr

LinkedIn: https://linkedin.com/in/jacob-b-berry

Website: https://www.internetsalescoaching.com/

Follow the Fixit:

Twitter: https://twitter.com/DealershipFixit

TikTok: https://tiktok.com/@dealershipfixit

Facebook: https://facebook.com/dealershipfixit

Instagram: https://instagram.com/dealership_fixit

Online: https://linktr.ee/dealershipfixit

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support
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FAQ

How many episodes does Dealership Fixit have?

Dealership Fixit currently has 132 episodes available.

What topics does Dealership Fixit cover?

The podcast is about Management, Podcasts and Business.

What is the most popular episode on Dealership Fixit?

The episode title 'E107: Dealership Fixit With Shaun Raines & Jacob Berry Round 3 - We Launch A Christmas Campaign for Kids motorcycles' is the most popular.

What is the average episode length on Dealership Fixit?

The average episode length on Dealership Fixit is 45 minutes.

How often are episodes of Dealership Fixit released?

Episodes of Dealership Fixit are typically released every 6 days, 23 hours.

When was the first episode of Dealership Fixit?

The first episode of Dealership Fixit was released on Jan 10, 2019.

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