Attributes of High-Quality Content

08/15/17 • 13 min

Data Leaders

In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.

You’ll be hearing their insights on attributes of the high-quality content.

This is a part I of a 10-Part Series.

In this episode, we hear from:

Joe Escobedo @ Forbes
Garrett Ruiz @ BlueJeans
Riddhi Shah, Alum @ Medium and HuffPo
KC Karnes @ CleverTap
Alisha Paulsen @ Workday

Here are some of their top insights:

What are the attributes of high-quality content?

Joe Escobedo:

High-Quality content should either educate or entertain your audience, or both.
You never really know if it's good until it's published and you get feedback from your audience
Provides a solution
Ask "What kind of additional insights or information would they want."

Garrett Ruiz:

Accurate
Informative and insightful
Leads the user to the next place in the buyer's journey

Riddhi Shah:

High-Quality content is very intuitive. It's a mix of art and science.
New or insightful information
For virality, it should produce an element of surprise and strong emotions
Relevant and addresses current concerns from the audience
Distinctive tone of voice
Delightful

KC Karnes:

Go Deeper
Understand the nuance of nurturing the relationship for the long haul, instead of generating eyeballs and clicks.
"Inch-Wide Mile-Deep" Mindset.

Alisha Paulsen:

Create unique content - informative and interesting.
Grammar/Spelling errors or confusing sentences discounts the integrity of the piece
Consistency
Storytelling
Personalization

In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.

You’ll be hearing their insights on attributes of the high-quality content.

This is a part I of a 10-Part Series.

In this episode, we hear from:

Joe Escobedo @ Forbes
Garrett Ruiz @ BlueJeans
Riddhi Shah, Alum @ Medium and HuffPo
KC Karnes @ CleverTap
Alisha Paulsen @ Workday

Here are some of their top insights:

What are the attributes of high-quality content?

Joe Escobedo:

High-Quality content should either educate or entertain your audience, or both.
You never really know if it's good until it's published and you get feedback from your audience
Provides a solution
Ask "What kind of additional insights or information would they want."

Garrett Ruiz:

Accurate
Informative and insightful
Leads the user to the next place in the buyer's journey

Riddhi Shah:

High-Quality content is very intuitive. It's a mix of art and science.
New or insightful information
For virality, it should produce an element of surprise and strong emotions
Relevant and addresses current concerns from the audience
Distinctive tone of voice
Delightful

KC Karnes:

Go Deeper
Understand the nuance of nurturing the relationship for the long haul, instead of generating eyeballs and clicks.
"Inch-Wide Mile-Deep" Mindset.

Alisha Paulsen:

Create unique content - informative and interesting.
Grammar/Spelling errors or confusing sentences discounts the integrity of the piece
Consistency
Storytelling
Personalization

Previous Episode

Data Inspired Product/Market Fit

I met up with Sean Sheppard to learn about his growth based product/market fit approach.

My takeaways:

Quickest path to product/market fit
Product Management Special:
1. Skills, attitude, and mindset for achieving a great market fit
2. Product Development Vs. Market Development
3. A clear and actionable pathway to achieve the skills and knowledge needed to win as an early stage founder or a product manager
The new set of hard skills needed to succeed as a startup founder

References:

Market Acceleration Program from GrowthX.

About Sean Sheppard:

Founding Partner at GrowthX - A seed-stage venture capital fund.
Co-founder of GrowthX Academy - A training ground for tech sales, marketing, and design professionals.
Contributor for Huffington Post and mentor to several high-growth start-ups
Named Top 20 Sale Influencers in Silicon Valley

Next Episode

Data, Intuition, and Product Development

Olof Mathe, the founder of Mixmax, one of the most well-renowned email communication products, shares his thoughts on:

How he and his team discovered product-market fit for Mixmax...
Key metrics for early-stage startups - how they changed everything for Mixmax
What led Mixmax to spread like a wild fire...from 0 to 5000 customers without spending a penny on marketing
How Mixmax discovered its vision and foundational purpose
Attitudinal difference between millennial sales professional and the previous generations

References:

https://mixmax.com/careers

About Olof Mathe:

Founder and CEO of Mixmax
Prior to that, Olof led the team that built Inkling Habitat and Skype.
Olof grew up in Sweden and finished his engineering degree in France.
Fun Fact about Olof: He co-founded an art hackathon where Digital artists and hackers get together in an art space and create full-fledged art exhibit within 24 hours. This hackathon was featured in TechCrunch and FastCompany.