
The Zero Armed Bandit
06/14/15 • 55 min
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The American Gustation Crisis Of 1985
(This is a podcastification of an older article to observe the 30th anniversary of the events discussed herein). In April 1985, it is rumored that a collection of executives gathered at their corporate headquarters for an emergency meeting. On the table before them sat six small canisters which had been smuggled from their chief competitor's manufacturing plant. Inside the metal cylinders lurked a secret compound which represented the next strike in a long-running war: an altered version of their rival's incredibly successful *Merchandise 7X*. The substance was scheduled to be released upon the public within mere days, and these men had assembled to assess the threat. They were aware that billions of dollars were at stake, but the true power of the revised chemistry was beyond their reckoning. Ultimately, the contents of these canisters would plunge the United States into a surreal turmoil the likes of which had never before been seen. The 72 ounces of fluid were portioned into sampling containers and passed around the room with earnest resolve. Each man inspected his sample by ingesting it orally, then smacking his tongue to allow the solution full access to his taste buds. The men's impressions were mixed, yet the Pepsi officials were forced to acknowledge that this "New Coke" represented a serious threat. Today, the New Coke debacle of 1985 is usually looked upon as a blunder of monumental proportions; however the ill-fated reformulation ultimately became one of the most fortuitous and informative failures in human history.
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Up In The Air
As night fell over the East German town of Pössneck on the evening of 14 September 1979, most of the town's citizens were busy getting ready for bed. But not Günter Wetzel. The mason was in his attic, hunched over an old motor-driven sewing machine, desperately working to complete his secret project. Wetzel and his friend H. Peter Strelzyk and their families had been working on their plan for more than a year and a half, and by now the authorities were looking for them. They were nearly out of time. Wetzel had feigned illness in order to procure five weeks off from work, and during that time he and his friend had collected the materials and laboured over the construction together. This would be their last chance. Earlier in the day, a strong wind had arisen from the north. These were exactly the conditions that the two families had been waiting for. Around 10:00pm, Wetzel put the finishing touches on the massive patchwork project, then rounded up Strelzyk and prepared to leave. Two hours later the families were en route to a predetermined clearing on a hill by way of automobile and moped. The other components of their project—a steel platform, a homemade gas burner, and a powerful fan—were already packed and ready to go. It was time to attempt the escape.
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