Cyber Beat - the éclat Marketing podcast

From big name data breaches to nation state cyber attacks, 2018 proved to be a busy year for cyber security stories. We kick off the new year by taking a look back at some of the biggest breaking news events of the year, as well as the opportunities that worked for our clients, and why.

Securing coverage in national publications such as the Financial Times is considered one of the pinnacles of PR. In our first episode we share advice on how cyber security companies can achieve regular, high quality coverage at a national level, drawing on our 19 years of experience in security PR.

For more insight into securing national coverage in the UK press, download our free eBook here: https://eclat.co.uk/how-to-break-into-the-british-national-press

Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.

This episode, we're joined by Ken Rutsky, go to market consultant and co-host of The Cybersecurity Go To Market Dojo. With businesses having to reprioritize to survive the COVID crisis, we discuss how cyber security vendors need to adjust their approach to ensure their messaging hits home and demonstrates their value.

You can also visit https://kenrutsky.com/ for more of Ken's views and advice.

Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.

This episode, we are joined by Jane Hales, Managing Partner at Sapio Research to share insights into how to create original research projects that will deliver real results. We discuss tips on how to frame questions to receive the strongest results, how to plan a campaign that can be used across PR and marketing activity together, and real examples of successul research projects.

If you're a cyber security vendor pondering how to make an impact with fresh marketing and PR material, you won't want to miss this one.

You can find out more about Sapio at: https://sapioresearch.com/

And you can check out our own study into the impact of thought leadership and original research here: https://www.coderedsecuritypr.com/thought-leadership-ebook/

Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.
This episode, we look inwards as éclat's new Deputy Managing Director Robin Campbell-Burt joins us discuss his experiences taking on a senior management role just before the lockdown came into effect. We also discuss how we've used everything from yoga to RuPaul quiz nights to successfully keep the team productive and connected while we all work from home. Finally, we take a look at what éclat has planned as we continue to grow and develop our speciality in cyber security marketing and PR.