Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
CXO Conversations - Transforming a Company: From Warehouses to Tech with Food Maven's CEO Ben Deda

Transforming a Company: From Warehouses to Tech with Food Maven's CEO Ben Deda

03/06/24 • 28 min

CXO Conversations

Join host Michael Mitchel as he welcomes back Ben Deda, CEO of Food Maven, for a revealing look at the company's four-year journey. Explore key milestones, strategic shifts, and insights into navigating challenges in the food industry. Gain valuable lessons in leadership, resilience, and adaptability while gaining optimism for the future of Denver's startup ecosystem.

Full show notes and resources: https://ocns.co/podcast/

Key highlights include:

  • Strategic Evolution: Ben Deda outlines Food Maven's strategic shift towards a tech-centric model, reflecting on their trajectory over the past four years.
  • Tech-Driven Solutions: The episode explores Food Maven's transition into a technology-driven provider, spotlighting the introduction of their Procurement API.
  • Navigating Stakeholder Dynamics: The intricacies of managing stakeholders amidst uncertainty and transformation, emphasizing effective communication strategies.
  • Market Fit and Resistance: Reflecting on industry challenges, Ben highlights strategic shifts made to align with market demands, overcoming resistance to change.
  • Investor Relations: The importance of investor buy-in during strategic pivots and setbacks is discussed, shedding light on managing expectations.
  • Lessons Learned: Insights gleaned from Food Maven's journey, stressing the significance of adaptability and maintaining a clear business narrative.
  • Leadership Traits: Drawing from experience, Ben elaborates on essential leadership traits and decision-making skills crucial for navigating uncertain environments.

Timestamps

  • 00:00:00 - Introduction
  • 00:01:41 - Challenges Faced During the Pandemic
  • 00:02:11 - Growth Strategies and Acquisitions
  • 00:03:14 - Impact of COVID-19 on Fundraising Efforts
  • 00:04:07 - Transitioning to a Tech-Centric Business Model
  • 00:05:16 - Introduction of Food Maven's Procurement API
  • 00:06:27 - Challenges and Opportunities in Food Procurement
  • 00:07:32 - Transformation from Tech-Enabled to a Tech Company
  • 00:09:15 - Managing Stakeholders and Communication Strategies
  • 00:14:48 - Strategy evolution and go-to-market approaches
  • 00:16:24 - Overcoming challenges in stakeholder engagement
  • 00:17:39 - Industry resistance to change and finding the right market fit
  • 00:18:43 - Dealing with investor expectations and buy-in
  • 00:19:31 - Lessons learned and the importance of creating optionality
  • 00:20:27 - Gaining wisdom and skills through experience
  • 00:21:04 - Leadership traits and decision-making in uncertain environments
  • 00:22:22 - Reflections on Denver Startup Week and adapting to changing community dynamics
  • 00:25:15 - Goals and considerations for the future of Denver Startup Week
  • 00:27:00 - Building optionality and maintaining a clear narrative in business

Thank you to ACG Denver for being a sponsor of CXO Conversations Podcast. Association for Corporate Growth in its role as the hub of the middle market business community for quality networking, education and events. Connections are made, deals are formed and thought leadership is exchanged.

Enjoy the show? Leave us a review on iTunes – thanks!

plus icon
bookmark

Join host Michael Mitchel as he welcomes back Ben Deda, CEO of Food Maven, for a revealing look at the company's four-year journey. Explore key milestones, strategic shifts, and insights into navigating challenges in the food industry. Gain valuable lessons in leadership, resilience, and adaptability while gaining optimism for the future of Denver's startup ecosystem.

Full show notes and resources: https://ocns.co/podcast/

Key highlights include:

  • Strategic Evolution: Ben Deda outlines Food Maven's strategic shift towards a tech-centric model, reflecting on their trajectory over the past four years.
  • Tech-Driven Solutions: The episode explores Food Maven's transition into a technology-driven provider, spotlighting the introduction of their Procurement API.
  • Navigating Stakeholder Dynamics: The intricacies of managing stakeholders amidst uncertainty and transformation, emphasizing effective communication strategies.
  • Market Fit and Resistance: Reflecting on industry challenges, Ben highlights strategic shifts made to align with market demands, overcoming resistance to change.
  • Investor Relations: The importance of investor buy-in during strategic pivots and setbacks is discussed, shedding light on managing expectations.
  • Lessons Learned: Insights gleaned from Food Maven's journey, stressing the significance of adaptability and maintaining a clear business narrative.
  • Leadership Traits: Drawing from experience, Ben elaborates on essential leadership traits and decision-making skills crucial for navigating uncertain environments.

Timestamps

  • 00:00:00 - Introduction
  • 00:01:41 - Challenges Faced During the Pandemic
  • 00:02:11 - Growth Strategies and Acquisitions
  • 00:03:14 - Impact of COVID-19 on Fundraising Efforts
  • 00:04:07 - Transitioning to a Tech-Centric Business Model
  • 00:05:16 - Introduction of Food Maven's Procurement API
  • 00:06:27 - Challenges and Opportunities in Food Procurement
  • 00:07:32 - Transformation from Tech-Enabled to a Tech Company
  • 00:09:15 - Managing Stakeholders and Communication Strategies
  • 00:14:48 - Strategy evolution and go-to-market approaches
  • 00:16:24 - Overcoming challenges in stakeholder engagement
  • 00:17:39 - Industry resistance to change and finding the right market fit
  • 00:18:43 - Dealing with investor expectations and buy-in
  • 00:19:31 - Lessons learned and the importance of creating optionality
  • 00:20:27 - Gaining wisdom and skills through experience
  • 00:21:04 - Leadership traits and decision-making in uncertain environments
  • 00:22:22 - Reflections on Denver Startup Week and adapting to changing community dynamics
  • 00:25:15 - Goals and considerations for the future of Denver Startup Week
  • 00:27:00 - Building optionality and maintaining a clear narrative in business

Thank you to ACG Denver for being a sponsor of CXO Conversations Podcast. Association for Corporate Growth in its role as the hub of the middle market business community for quality networking, education and events. Connections are made, deals are formed and thought leadership is exchanged.

Enjoy the show? Leave us a review on iTunes – thanks!

Previous Episode

undefined - Food for Thought: Revisiting Food Maven's Impact with CEO Ben Deda

Food for Thought: Revisiting Food Maven's Impact with CEO Ben Deda

In this episode of CXO Conversations, host Michael Mitchel revisits an insightful interview with Ben Deda, CEO of Food Maven, and co-founder of Denver Startup Week. This conversation dives deep into Food Maven's mission to combat food waste by revolutionizing the distribution model, prioritizing sustainability, efficiency, and community impact.

Ben shares his personal journey transitioning from tech to CEO, and provides insights into the inception and growth of Denver Startup Week, highlighting its format, impact, and key lessons learned.

Join Michael and Ben as they explore sustainable business practices, community-building, and visionary leadership, offering a compelling exploration of the challenges and opportunities in driving positive change. Plus, stay tuned for the next episode, where Ben shares updates on Food Maven's journey over the past four years.

Key highlights include:

  • Fighting Food Waste: Ben Deda discusses Food Maven's mission to transform food distribution, focusing on sustainability and community impact.
  • Tech-Driven Solutions: Food Maven's platform connects surplus food with buyers, reducing waste and supporting local suppliers.
  • CEO Journey: Ben shares his transition from tech to CEO, highlighting leadership and collaboration.
  • CEO Focus Areas: Ben outlines key areas of focus for CEOs, shaped by influential roles in his career.
  • Denver Startup Week: Ben explores the origins and impact of Denver Startup Week, sharing valuable insights and lessons learned.

Timestamps

  • Introduction of Ben Deda - (00:00:00)
  • Overview of Food Maven's Mission and Operations - (00:01:42)
  • Addressing Food Waste Challenges - (00:03:22)
  • Tech Integration and Business Model Evolution - (00:04:39)
  • Transitioning to CEO Role and Leadership Insights - (00:06:05)
  • Mentors, Board Management, and Succession Planning - (00:08:28)
  • CEO Preparedness and Learning from Experiences - (00:10:26)
  • Ben's Key Focus Areas as CEO - (00:13:42)
  • Influential Roles in Ben's Career Journey - (00:15:31)
  • Advice for Aspiring CEOs - (00:16:09)
  • Co-founding Denver Startup Week - (00:19:04)
  • Evolution and Impact of Denver Startup Week - (00:23:26)
  • Lessons Learned from Organizing Denver Startup Week - (00:25:15)
  • Transition from Day-to-Day Operations to Board - (00:28:13)
  • Temperature Adjustment in Warehouse Setting - (00:29:20)

Resources

Thank you to ACG Denver for being a sponsor of CXO Conversations Podcast. Association for Corporate Growth in its role as the hub of the middle market business community for quality networking, education and events. Connections are made, deals are formed and thought leadership is exchanged.

Enjoy the show? Leave us a review on iTunes – thanks!

Next Episode

undefined - C Suite Skills for all Industries with John Vranas

C Suite Skills for all Industries with John Vranas

In this special edition of CXO Conversations, host Michael Mitchel revisits an engaging dialogue with John Vranas, who at the time was the Chief Development Officer for the Humane Society of America. This episode covers a breadth of topics that all can benefit from; from program creation to donor ( or sales) engagement and executive leadership preparation.

John's insights transcend organizational boundaries, offering actionable strategies applicable to both for-profit and nonprofit sectors. His journey from volunteering to leadership underscores the transformative power of personal experiences, while his emphasis on engagement, storytelling, and strategic alignment provides invaluable guidance for driving impact and fostering a culture of purpose and innovation.

Regardless of whether you're in a nonprofit, for-profit, or volunteering role, John's wisdom provides actionable strategies for fostering a culture of purpose and innovation.

Full show notes and resources: https://ocns.co/podcast/

Key highlights include:

  • Organizational Distinction: Understanding the roles of the Humane Society and the Humane Society of the United States clarifies their collaborative efforts.
  • Leadership Essentials: Engagement, storytelling, and strategic thinking are crucial for Chief Development Officers.
  • Strategic Planning: Clear direction and accountability drive consistent growth and success.
  • Fundraising Balance: Aligning funds with strategic goals ensures sustainability and impact.
  • Program Innovation: Collaboration and effective execution are key in implementing innovative initiatives.
  • Team Dynamics: Hiring based on values and fostering teamwork parallels successful sports rosters.
  • Ethical Engagement: Authentic storytelling respects donors' sensitivities and maintains trust.
  • Leadership Clarity: Providing clear direction in fundraising efforts is essential for success.
  • Management Development: Middle managers seeking leadership experiences contribute to organizational growth.
  • Personal Growth: Curiosity fuels innovation and personal development within nonprofits.
  • Commitment to Learning: Fully committing to diverse perspectives fosters effective problem-solving and relationship-building.

Timestamps

  • John Vranas and his role at the Humane Society of the United States (00:00:00)
  • Distribution of funds and lobbying efforts within the organization (00:07:16)
  • Career path and skills required for a Chief Development Officer (00:14:23)
  • Importance of engagement and storytelling in fundraising (00:19:21)
  • Convergence of development, strategy, and marketing roles in nonprofits (00:20:30)
  • Balancing unrestricted and restricted funds in fundraising efforts (00:21:26)
  • Process of implementing innovative programs and initiatives (00:26:57)
  • Criteria for hiring key personnel and building cohesive teams (00:30:38)
  • Ethical considerations in storytelling and donor engagement (00:34:41)
  • Importance of providing clear direction in fundraising efforts (00:36:55)
  • Parallels between fundraising strategies and investment portfolios (00:37:50)
  • Value of middle managers seeking experiences demonstrating leadership (00:39:32)
  • Personal anecdotes shaping career path and leadership qualities (00:42:17)
  • Significance of curiosity in contributing to nonprofit organizations (00:44:23)
  • Importance of showing work and committing to different perspectives (00:45:36)
  • Lessons learned from past experiences and advice received (00:48:10)

Thank you to ACG Denver for being a sponsor of CXO Conversations Podcast. Association for Corporate Growth in its role as the hub of the middle market business community for quality networking, education and events. Connections are made, deals are formed and thought leadership is exchanged.

Enjoy the show? Leave us a review on iTunes – thanks!

Episode Comments

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/cxo-conversations-334370/transforming-a-company-from-warehouses-to-tech-with-food-mavens-ceo-be-48767551"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to transforming a company: from warehouses to tech with food maven's ceo ben deda on goodpods" style="width: 225px" /> </a>

Copy