266: The Art of Crafting Impactful Survey Questions; with Nick Zeisler

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Prepare to be enlightened as we sit down with the incomparable Nick Zeisler, or Zee as we fondly call him, for a riveting discussion on the essential role of Voice of the Customer (VOC) programs. This episode promises to transform your approach to customer feedback, from mere data points to actionable insights that can prevent your company from breaking its brand promise. Zee passionately dissects the futility of feedback collection without intent, emphasizing the profound power of VOC when it's used to cultivate genuine customer relationships and improve response rates to surveys.
Together, we unravel the intricacies of leveraging customer insights to elevate your offerings, steering clear of the notorious 'faster horse' pitfalls. We'll reflect on how visionaries like Steve Jobs and Henry Ford navigated customer needs, exploring the delicate art of crafting survey questions that resonate with your brand's core values. The conversation doesn't stop there—we also examine cultural nuances in satisfaction scoring and the strategic use of targeted questions. Join me, Charlotte Ward, and Zee for an episode that will not only challenge your perceptions but equip you with the expertise to refine your brand through the eyes of those who matter most—your customers.

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