Sweet Success: A Story of Art, Chocolate, and Entrepreneurship with Annie Woo
Cultivating Wellness Media12/14/23 • 44 min
One of the most complex challenges an artist in business must face is the duality between being drawn to art in its pure essence and deciphering the code to make it profitable. At the same time, the satisfaction of finding the sweet spot between "birthing" pieces of content that generate profit for the company and its customers is incomparable.
In today's episode, the extraordinarily creative artist, chocolatier, and entrepreneur Annie Woo joins us to share her version of mixing arts, inspiration, ingenuity, and business. Annie is the Founder of Sweetstory Media, a video service company that helps entrepreneurs find their best media voice through the creation of conscious entertainment. She is also the Founder of Sweetduet, a brand focused on health, nutrition, and integrity, currently pioneering the organic premium gourmet industry that sells organic, unadulterated, chocolate-covered fruit.
Throughout this episode, you'll hear about Annie's journey as an entrepreneur and artist, how she developed her passion for chocolate, and how she got into CPG. You'll also hear about the meditative-inducing characteristics of chocolate making, how to create content that inspires and creates loyal customers, Annie's thoughts on balancing passion projects and generating profit, and much more.
Tune in and listen to episode 15 of Cultivating Wellness Media and learn more about Annie's unique perspective on blending arts, health, and entrepreneurship.
In This Episode, You Will Learn:
- About Annie's first encounter with CPG and chocolate (3:40)
- About the meditative-inducing properties of chocolate making (13:00)
- Annie talks about the creation of Sweetstory Media (22:00)
- How to captivate audiences through artistic storytelling (27:10)
- The importance of self-care and being patient with ourselves as entrepreneurs (32:30)
Connect with Annie:
Let's connect!
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12/14/23 • 44 min
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