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Cubicle to CEO

Cubicle to CEO

Ellen Yin

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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Top 10 Cubicle to CEO Episodes

Goodpods has curated a list of the 10 best Cubicle to CEO episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Cubicle to CEO for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Cubicle to CEO episode by adding your comments to the episode page.

Ashley is a brand designer and photographer who spent the past decade in the agency world crafting big brands for big businesses and Fortune 100 companies like Toyota. She recently left her career and the corporate world behind to help small businesses build big brands, too.

Her passion is helping people live theirs. And she believes that anyone with a dream or passion for something should have a real chance at it. But what they may not realize is that they're going to need more than a logo to do it. Her studio, Ash Branding Co. brings the caliber of big branding to the heart of small businesses through custom branding, cinematic photography and film and online education.

Connect with Ashley:

If you enjoyed today's episode, please:

  1. Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Most people treat LinkedIn like a billboard, a place to update their resume or tout their career achievements. Corina Calugaru turned it into a $130,000-per-quarter sales engine instead.

As the founder of The Orange Notebook, Corina helps entrepreneurs with their brand identity and business strategy—but when her own lead pipeline was moving too slowly to create scale, she knew content alone wouldn’t cut it.

After getting scammed by a lead gen agency and seeing minimal traction from organic posts, Corina took control. She spent six months manually DMing prospects for hours a day on LinkedIn, refining her messaging and building a high-converting outbound process.

Within a year, she automated her outbound messaging system, tripled her lead volume, and created a repeatable framework to close $3K–$5K clients consistently. This case study breaks down the exact tools, scripts, and strategies that transformed her LinkedIn from passive platform to active profit center—so you can do the same.

Thank you to our sponsor!

Connect with Corina:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch?

Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch.

Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a poll up on her IG story asking her followers if they would be interested in a 12 week, implementation-focused VIP coaching cohort of her signature course.

After receiving a positive response, she built out her new offer with minimal effort the very next day, selling only to those who had virtually raised their hand on her Instagram stories. By quietly launching only to this exclusive group through Instagram stories and DMs, Candice sold out of all spots, injecting $12K into her business in just 6 days!

We’ve got the full scoop on this quiet launch and how you can replicate something similar to refresh your digital courses (and revenue).

View the transcript for this episode at: https://otter.ai/u/iW3DYSUsrr6u1S2FGLQfCpF5YY4?utm_source=copy_url

Thank you to our sponsor!

Connect with Candice:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classJoining us today is none other than my gorgeous friend and blogger extraordinaire, Rachel Kennedy of The Kennedy Curate. Rachel is a full-time, sustainable fashion and travel influencer with 10 years of blogging experience and has worked with some of the most iconic brands in the world. Rachel shares with us how she got started in blogging and built a loyal community, her secret for getting paid to travel, as well as her tips for how you can combine multiple passions into one dream career. Connect with Rachel:https://www.thekennedycurate.comhttps://www.twitter.com/kennedycuratehttps://www.instagram.com/thekennedycurate/https://www.facebook.com/thekennedycurate/https://www.youtube.com/rkcsouthern If you enjoyed today's episode, please:

  1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
  2. Leave a positive review on Apple Podcasts
  3. Subscribe for new episodes every Monday

----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

Have a business inquiry? Email me: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

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What does it take to host a summit where your registration page converts at 83% and drives $63,000 in back-end course sales and $77,000 in total revenue?

In today’s case study, Summit in a Box® founder Krista Miller breaks down the behind-the-scenes of her 2020 virtual summit that attracted 1,250 attendees and led to her highest-converting course launch at the time.

With a two-tier all-access pass offer and a brilliant scholarship incentive that led to a 40% LIVE show-up rate for the end-of- summit masterclass that sold her course, Krista turned free attendance into high-ticket enrollment.

Now, five years later with hundreds of more summits under her belt (both her own and her students), she’s reflecting on what she’d change if she ran this summit today—from rethinking her pricing strategy to why she now avoids co-hosting entirely—and how that hindsight is informing the way she hosts summits in 2025.

Connect with Krista:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating.

For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/csuite

View the transcript for this episode at: https://otter.ai/u/OUJFnhtmBbrs2sbaBPXL6ZGQjOU?utm_source=copy_url

Thank you to our sponsors!

Links mentioned in this episode:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Nobody wishes for it, but it’s a reality for many... What happens to your business when your marriage ends?

Financial advisor, Alicia Martinez, is pulling back the curtain on one of the most overlooked risks to your business: divorce. With a client retention rate that rivals the best in the industry, she’s known for turning complex financial topics into actionable insights — and this episode is no exception.

Inside, she breaks down:

  • How your state’s laws can directly impact what you walk away with
  • Pre-nup perspective shifts
  • Proactive steps to protect your business before, during, and after divorce

If you're a founder, partner, or solo entrepreneur — this episode could save you more than just money.

Connect with Alicia:

Ellen's pre-nup episode: https://open.spotify.com/episode/72181mfJDYFJUrqSTZQPWp?si=1XicP7PDRsCqS_aNEVNP8Q

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

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We hear it all the time: location, location, location. But what if this concept didn’t just apply to real estate and could actually impact the success of your business? Imagine having answers to where to move to support your next big uplevel, what city to host your conference in, or what geographic area your dream clients are most concentrated. Astrocartography does just that. Sandra Nelly is an astrocartographer and relocation astrologer working on the intersection of astrology and the topics of travel, careers, and business. She helps business owners unlock their cosmic blueprint through their personal and business' birth chart (yes businesses can have birth charts too). Curious? We put Sandra in the hot seat to reveal how you can apply the universe’s secrets to aid your business success.

Access the transcript of this episode HERE: https://otter.ai/u/RjkmqyN4GprzqV209Qo7igkfqa4?utm_source=copy_url

Connect with Sandra:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
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Ready to create your own Tiny Offer? Learn how here: https://alliebjerk.thrivecart.com/tiny-offer-lab-group-coaching/?affiliate=ellenyin002

There are few people that could get me up before the sunrise, but today you’ll get to listen in to an early morning coffee chat with my dear friend, Allie Bjerk. In an online world of flashy cars, mansions, and big claims, I immediately resonated with Allie because we both adopt an anti-guru approach to marketing. Allie teaches entrepreneurs how to create more impact and income with time-leveraged programs & marketing automation through her signature program I joined a few months ago, Tiny Offer Lab. Our conversation centers on how to create a list of buyers instead of freebie seekers, how Allie made over a million dollars from a single funnel selling a $27 digital product, and how she manages two, 7 figure businesses on 20 hours a week as a mom of 3. Keep listening for Allie’s tangible steps on how to dream big and start tiny.

Connect With Allie:

1. alliebjerk.com

2. @alliebjerk on IG

If you enjoyed today's episode, please:

  1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  2. Leave a positive review on Apple Podcasts
  3. Subscribe for new episodes every Monday

----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
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Megan Yelaney organically grew a new Instagram account to over 34,000 followers in under a year—while pumping for her newborn twins and running a coaching business.

This second account was separate from her business brand account, born as a passion project documenting her motherhood journey. But by applying the same content strategies she’s taught over 1,000 coaches to help them stand out and sell out, Megan turned limited time into maximum audience growth—without paid ads or trend-chasing.

In this case study, she shares the simple but strategic approach behind her viral content that grew her audience by 34,000: the three types of posts that consistently performed, her lead generating storytelling framework, and why choosing a topic you’re already living can be the easiest way to create high-impact content.

If you're short on time but big on intention, this conversation will change the way you think about your content.

Thank you to our sponsor!

Connect with Megan:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
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FAQ

How many episodes does Cubicle to CEO have?

Cubicle to CEO currently has 379 episodes available.

What topics does Cubicle to CEO cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Cubicle to CEO?

The episode title '146. Her “Instagram Billboard” Generates All Her Leads - 98% Become Paying Clients' is the most popular.

What is the average episode length on Cubicle to CEO?

The average episode length on Cubicle to CEO is 46 minutes.

How often are episodes of Cubicle to CEO released?

Episodes of Cubicle to CEO are typically released every 7 days.

When was the first episode of Cubicle to CEO?

The first episode of Cubicle to CEO was released on Jun 24, 2019.

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