Cubicle to CEO

Ashley is a brand designer and photographer who spent the past decade in the agency world crafting big brands for big businesses and Fortune 100 companies like Toyota. She recently left her career and the corporate world behind to help small businesses build big brands, too.

Her passion is helping people live theirs. And she believes that anyone with a dream or passion for something should have a real chance at it. But what they may not realize is that they're going to need more than a logo to do it. Her studio, Ash Branding Co. brings the caliber of big branding to the heart of small businesses through custom branding, cinematic photography and film and online education.

Connect with Ashley:

• https://ashbranding.com
• Ashleys go to resources for branding on any budget: https://ashbranding.com/little-brand-book (Get access for FREE using code ELLEN - valid until 6/20/22)
• https://instagram.com/ashbranding.co

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Most people treat LinkedIn like a billboard, a place to update their resume or tout their career achievements. Corina Calugaru turned it into a $130,000-per-quarter sales engine instead.

As the founder of The Orange Notebook, Corina helps entrepreneurs with their brand identity and business strategy—but when her own lead pipeline was moving too slowly to create scale, she knew content alone wouldn’t cut it.

After getting scammed by a lead gen agency and seeing minimal traction from organic posts, Corina took control. She spent six months manually DMing prospects for hours a day on LinkedIn, refining her messaging and building a high-converting outbound process.

Within a year, she automated her outbound messaging system, tripled her lead volume, and created a repeatable framework to close $3K–$5K clients consistently. This case study breaks down the exact tools, scripts, and strategies that transformed her LinkedIn from passive platform to active profit center—so you can do the same.

Thank you to our sponsor!

• Get at least 15% off any annual Masterclass membership at ⁠⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠⁠

Connect with Corina:

• www.theorangenotebook.co.uk
• LinkedIn: https://www.linkedin.com/in/corina-cristina-calugaru-mba/
• IG: @orange.notebook

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

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Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch?

Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch.

Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a poll up on her IG story asking her followers if they would be interested in a 12 week, implementation-focused VIP coaching cohort of her signature course.

After receiving a positive response, she built out her new offer with minimal effort the very next day, selling only to those who had virtually raised their hand on her Instagram stories. By quietly launching only to this exclusive group through Instagram stories and DMs, Candice sold out of all spots, injecting $12K into her business in just 6 days!

We’ve got the full scoop on this quiet launch and how you can replicate something similar to refresh your digital courses (and revenue).

View the transcript for this episode at: https://otter.ai/u/iW3DYSUsrr6u1S2FGLQfCpF5YY4?utm_source=copy_url

Thank you to our sponsor!

• Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/

Connect with Candice:

• 6 strategies to pitch with confidence: https://candiceward.mykajabi.com/pl/2147605776
• Get coached by Candice: https://candiceward.mykajabi.com/business-coaching
• @theconfidentpitch
• @eatmorecakebycandice

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
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• Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

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Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classJoining us today is none other than my gorgeous friend and blogger extraordinaire, Rachel Kennedy of The Kennedy Curate. Rachel is a full-time, sustainable fashion and travel influencer with 10 years of blogging experience and has worked with some of the most iconic brands in the world. Rachel shares with us how she got started in blogging and built a loyal community, her secret for getting paid to travel, as well as her tips for how you can combine multiple passions into one dream career. Connect with Rachel:https://www.thekennedycurate.comhttps://www.twitter.com/kennedycuratehttps://www.instagram.com/thekennedycurate/https://www.facebook.com/thekennedycurate/https://www.youtube.com/rkcsouthern If you enjoyed today's episode, please:

1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
2. Leave a positive review on Apple Podcasts
3. Subscribe for new episodes every Monday

----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

Have a business inquiry? Email me: [email protected]

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What does it take to host a summit where your registration page converts at 83% and drives $63,000 in back-end course sales and $77,000 in total revenue?

In today’s case study, Summit in a Box® founder Krista Miller breaks down the behind-the-scenes of her 2020 virtual summit that attracted 1,250 attendees and led to her highest-converting course launch at the time.

With a two-tier all-access pass offer and a brilliant scholarship incentive that led to a 40% LIVE show-up rate for the end-of- summit masterclass that sold her course, Krista turned free attendance into high-ticket enrollment.

Now, five years later with hundreds of more summits under her belt (both her own and her students), she’s reflecting on what she’d change if she ran this summit today—from rethinking her pricing strategy to why she now avoids co-hosting entirely—and how that hindsight is informing the way she hosts summits in 2025.

Connect with Krista:

• https://www.summitinabox.co
• IG: @summitinabox

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠o so we can repost you.
• Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠
• Subscribe for new episodes every Monday.

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