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Cubicle to CEO

Ellen Yin

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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly case-study interviews with leading entrepreneurs and CEOs who share a SPECIFIC revenue growth strategy that has already been successfully tested in their own business. Skip the expensive and time-consuming learning curve by borrowing what actually works from the best & brightest business mentors every Monday, including host Ellen Yin - who bootstrapped a $300 freelance project into over $2 million in revenue by age 28.
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Get studio quality and HD video for your podcast by recording in Zencastr! Use our link zen.ai/cubicletoceo or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan.
Ashley is a brand designer and photographer who spent the past decade in the agency world crafting big brands for big businesses and Fortune 100 companies like Toyota. She recently left her career and the corporate world behind to help small businesses build big brands, too.
Her passion is helping people live theirs. And she believes that anyone with a dream or passion for something should have a real chance at it. But what they may not realize is that they're going to need more than a logo to do it. Her studio, Ash Branding Co. brings the caliber of big branding to the heart of small businesses through custom branding, cinematic photography and film and online education.
Connect with Ashley:

If you enjoyed today's episode, please:

  1. Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday

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FREE RESOURCES:

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

Go to basecamp.com/ctc and try Basecamp for free. No credit card is required and cancel anytime.

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Links Mentioned:
Redeem your free 30 day trial to Pretty Simple, the #1 leads tracking app built by solopreneuers, FOR solopreneurs:
https://ellenyin.com/prettysimple
Get access to our Perfect Podcast Pitch Template! DM us on IG @cubicletoceo the phrase 'PERFECT PODCAST PITCH' and we will send you our beta link! ($10 beta price only available through May 2022, but you can still DM us the phrase any time after to receive the access link)

Download the transcript for this episode at https://www.ellenyin.com/blog/include-this-1-easy-thing-in-your-next-podcast-pitch
We have received hundreds, if not THOUSANDS of podcast pitches over the years we have been podcasting, and if there is one thing that we noticed it’s that many of them are just not good! Whether it is someone pitching themselves, or a publicist pitching for their client, the pitches are missing this one big thing that is really eye-catching and warrants a response. Want to guarantee a response to your next podcast pitch and receive a special invite to be a beta tester for our brand new product? Keep listening!

If you enjoyed today's episode, please:

  1. Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday

-----

FREE RESOURCES:

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

Go to basecamp.com/ctc and try Basecamp for free. No credit card is required and cancel anytime.

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Women-owned & POC-owned small businesses: apply for FREE media, marketing, and tech makeovers from Comcast RISE today: https://bit.ly/RISEQ1_Podcast_EYin
If you had to start a brand new business and make $100K in 100 days, how would you do it? Today’s guest answers that question from real-life experience. Ruby Lee is a strategic business coach who chose her small side hustle over her six figure salary when her employer issued her a surprise ultimatum at work one day. In this episode, Ruby walks us through those first 100 days as a full-time entrepreneur and her unexpected path to making $100,000 during that time - including the offers, the numbers, and the strategies that made it possible. These days, Ruby helps intuitively aligned coaches make their first 1 million dollars through her Richuals program + Richuals to Seven Podcast, but her journey started with this first $100,000.
Connect with Ruby:

If you enjoyed today's episode, please:

  1. Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday

-----

FREE RESOURCES:

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

Go to basecamp.com/ctc and try Basecamp for free. No credit card is required and cancel anytime.

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Watch our FREE 1-hour masterclass to learn our system for getting clients and reverse engineering your first $10K month: https://ellenyin.com/getclients

In today’s installment of the ‘Make $10K Month’ podcast series, we are going to be discussing why not knowing your numbers is actually costing you your chance at realistically achieving the income goals that you set. So what most service providers, coaches, and freelancers do when they set a new monthly revenue goal for themselves is they simply choose a number arbitrarily - whether its $10K, more, or less - and then they just go about their marketing as they always have, hoping and praying that they hit that income goal. This isn’t all too different from just throwing spaghetti against a wall and seeing what sticks. If you have a great income month, or if you have a bad income month, you’re not able to actually identify what’s working or not working when you don’t understand your numbers and how they reflect if your marketing strategies are effective. Let’s talk about it!

Check out these links:

If you enjoyed today's episode, please:

  1. Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday

-----

FREE RESOURCES:

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

Go to basecamp.com/ctc and try Basecamp for free. No credit card is required and cancel anytime.

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Imagine getting INBOUND invitations to speak on the biggest stages and shows in your industry. Natasha Samuel, Instagram video strategist and host of the Shine Online Podcast, has personally experienced this over ten times now, so of course I had to bring her on the show to walk us through how she makes it happen. In our conversation, Natasha reveals how she used Instagram to create her own virtual stage - even we she had a small audience - that attracted the attention of industry leaders and resulted in her business getting spotlighted by the most recognized platforms in the online marketing space, including Instagram’s very own Creators account, Social Media Marketing World, Create & Cultivate, Later Con, The Goal Digger Podcast and more! She landed these game-changing opportunities without sending a single pitch, and today’s case study will help you borrow her same connection + content strategies to maximize your own visibility.
Connect with Natasha:

If you enjoyed today's episode, please:

  1. Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday

-----

FREE RESOURCES:

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

Go to basecamp.com/ctc and try Basecamp for free. No credit card is required and cancel anytime.

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Want to learn how to build and pre-sell your first online course in just 3 DAYS? Find out more and join our next Paid to Create Challenge at https://www.ellenyin.com/paidtocreate
We are back with our first income report of 2022! Quarter 1 just wrapped, and I am actually recording this episode live on Instagram, @cubicletoceo. If you’re not already following us there make sure to go over and click the follow button. We post all kinds of informational and inspirational content on that account, so if you like to consume in more than one way, I think you will really enjoy what we post. Without further ado, I want to get into this episode and dive into this income report. Press play and we’ll talk about how 2022 started for my business!
Check out these links:

If you enjoyed today's episode, please:

  1. Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday

-----

FREE RESOURCES:

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

Go to basecamp.com/ctc and try Basecamp for free. No credit card is required and cancel anytime.

bookmark
share episode

Women + POC small business owners! Apply for FREE marketing, media, and tech makeovers from Comcast RISE today: https://ellenyin.com/comcastrise

Join our next Paid To Create Challenge: https://ellenyin.com/paidtocreate
Today’s case study features artist Linda Yi, founder of Panda Cub Stories. Linda became her own patron and went from making $250/month on Patreon to reaching her first $10K month with Panda Cub Diner - an online course she first created inside our 3 day Paid To Create Challenge that teaches Chinese food lovers how to LOVE making healthy and authentic Sichuan food at home. If you, like Linda, also sell a service or product that is not centered on business or making your customers more money, you’ll especially love Linda’s advice on how to still convey the important value of the work you do.
Linda also speaks candidly with us about what it’s like to build a business as a neurodivergent entrepreneur who is diagnosed with ADHD, and the practices that have helped her in her mental health journey. Take a listen.

Connect with Linda:

If you enjoyed today's episode, please:

  1. Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday

-----

FREE RESOURCES:

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

Go to basecamp.com/ctc and try Basecamp for free. No credit card is required and cancel anytime.

bookmark
share episode

Want to scale your 1:1 service? Join me in my 12-month Cubicle to CEO mentorship program where I help you get clients and make your first $10K month, without needing a large audience or posting everyday! Watch my FREE 1-hour masterclass to see if it is a good fit for you at www.ellenyin.com/getclients today!
**Congratulations to our giveaway winner
@christy.chadwick.healing!!**
In case you’re new to my world, I’m your podcast host Ellen Yin, and my company helps women like you make their first $10K revenue month from a 1:1 service without needing a large audience or posting everyday.
If that describes you, you are going to love this episode because I decided to start a series on the big things I have noticed that are keeping people from being able to reach that financial milestone of their first $10K month. In today’s episode, let’s talk about why your content isn’t landing you paying clients, or perhaps the right clients, and how you can rethink your content strategy moving forward. This is a hot topic I brought up on an Instagram post recently that got a lot of conversation going. I may have ruffled some feathers when I made a statement that content pillars is not a content strategy. This is one of the most taught content strategies out there, and I am going to share with you today why I don’t agree with that approach.
Connect with Ellen:

If you enjoyed today's episode, please:

  1. Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday

-----

FREE RESOURCES:

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

Go to basecamp.com/ctc and try Basecamp for free. No credit card is required and cancel anytime.

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share episode

This week I am sharing a special replay of my episode on the Online Business Show with my friend Tyler McCall, titled “Financial Transparency Among Women.” You all have heard why I feel strongly about this practice and improving your financial literacy through my quarterly income reports I record for our own show, but Tyler gave me the opportunity to go more in-depth on this topic when he interviewed me for his podcast. Some of the thought-provoking questions we discussed include why high profit margins can be a misleading indicator of a business’s success, the long-term benefits of documenting your income reports, and the three key numbers every business owner should be tracking on a monthly basis.
If you’re not already subscribed to the Online Business Show, I highly recommend you take a moment to add this show to your weekly podcast rotation. Tyler’s show is incredibly well produced, with a no-fluff, honest approach to the most impactful questions, hurdles, and opportunities we face as online business owners. The Online Business Show is one of the few business podcasts I listen to every week, and I’m especially a big fan of the thought-provoking expert roundtables that Tyler hosts; if you love Cubicle to CEO, I know you’ll enjoy The Online Business Show too.
Check these out:

If you enjoyed today's episode, please:

  1. Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday

-----

FREE RESOURCES:

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

Go to basecamp.com/ctc and try Basecamp for free. No credit card is required and cancel anytime.

bookmark
share episode

Redeem your free 30 day trial to Pretty Simple, the #1 leads tracking app built by solopreneuers, FOR solopreneurs: https://ellenyin.com/prettysimpleInterested in sponsoring this show or trying podcast ads for your business? Go to zen.ai/ellen and fill out the contact information so Zencastr can help you bring your business story to life.
Nicknamed the “creator to the creators”, Diane Armitage is the powerhouse behind many well-known million and billion-dollar brands like Bob Proctor, Jay Abraham, and the creators of Chicken Soup for the Soul.
Despite an impressive thirty years as an entrepreneur with several successful businesses she ran behind the scenes already under her belt, Diane was still scared to put her face out there and start her own personal brand. After joining our mentorship program, Cubicle to CEO, Diane finally took the leap. Today’s case study examines the strategy Diane used to scale her brand new coaching business from $0 to $60,000 months in less than 2 years, and why starting something new doesn’t have to mean starting from scratch for you either.
Connect with Diane:

Want to join our mentorship that helped Diane scale this new business? Watch our free masterclass to see if it is a good fit for you when you visit https://ellenyin.com/getclientsIf you enjoyed today's episode, please:

  1. Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday

-----

FREE RESOURCES:

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

Go to basecamp.com/ctc and try Basecamp for free. No credit card is required and cancel anytime.

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