
Tips and Tricks for Reducing Customer Churn
09/27/24 • 31 min
Ever wondered how top companies tackle churn?
Discover how Varda Tirosh, Chief Customer Officer at Optimove, implemented a unique churn management framework that has revolutionized customer retention.
Click here to watch the episode on YouTube!
HIGHLIGHTS
- Varda's journey to developing a game-changing churn strategy.
- The role of deep customer engagement and data in fighting churn.
- Practical steps your team can implement to enhance customer success.
ABOUT OUR GUEST
Varda Tirosh, as Optimove's Chief Customer Officer, has been at the helm of client-facing teams, including Customer Success (CS), for more than a decade. Recognized as a trailblazer in establishing CS methodologies within Israel's Hi-Tech sector and broader CS community, her innovative approaches were showcased at a prominent CS conference last year.
🔗 You may connect with Varda via LinkedIn.
USEFUL LINKS
📑 Read: Greg Daines’ Customer Churn Research
🎥 Watch: What To Do When Mergers and Acquisitions Take Place
🎥 Watch: Mergers and Acquisitions Playbook for Customer Success
Recommended Tools:
https://www.zoominfo.com/
https://referral-ai.com/
https://builtwith.com/
👉🏻 Whenever you’re ready...If you're an experienced executive building a CSM practice for the first time, there are 3 powerful ways I can help you fast-track success while avoiding common pitfalls:
1️⃣ Steal My Customer Success KPI Cheatsheet
Track key KPIs to boost CSM performance. Grab my cheatsheet to focus on metrics that matter—scale smarter & grow revenue. Click here to download.
2️⃣ Join 11,000+ B2B Executives and Leaders
I share strategic insights & practical tools to help you hit your quarterly goals faster while scaling your CS operations efficiently. Don’t navigate this alone - tap into a thriving community of leaders who are optimizing their CS strategies & driving serious impact. Click here to join.
3️⃣ Building or Leading a CSM Team for the First Time?
Building a CS practice for the first time doesn’t have to feel like an uphill battle. With the right frameworks, you can achieve results faster than you think. I help experienced executives build a proactive, high-performing CS team—without the guesswork & costly missteps of figuring it out alone. Learn more.
📌 Visit our Website - CSM Practice
Ever wondered how top companies tackle churn?
Discover how Varda Tirosh, Chief Customer Officer at Optimove, implemented a unique churn management framework that has revolutionized customer retention.
Click here to watch the episode on YouTube!
HIGHLIGHTS
- Varda's journey to developing a game-changing churn strategy.
- The role of deep customer engagement and data in fighting churn.
- Practical steps your team can implement to enhance customer success.
ABOUT OUR GUEST
Varda Tirosh, as Optimove's Chief Customer Officer, has been at the helm of client-facing teams, including Customer Success (CS), for more than a decade. Recognized as a trailblazer in establishing CS methodologies within Israel's Hi-Tech sector and broader CS community, her innovative approaches were showcased at a prominent CS conference last year.
🔗 You may connect with Varda via LinkedIn.
USEFUL LINKS
📑 Read: Greg Daines’ Customer Churn Research
🎥 Watch: What To Do When Mergers and Acquisitions Take Place
🎥 Watch: Mergers and Acquisitions Playbook for Customer Success
Recommended Tools:
https://www.zoominfo.com/
https://referral-ai.com/
https://builtwith.com/
👉🏻 Whenever you’re ready...If you're an experienced executive building a CSM practice for the first time, there are 3 powerful ways I can help you fast-track success while avoiding common pitfalls:
1️⃣ Steal My Customer Success KPI Cheatsheet
Track key KPIs to boost CSM performance. Grab my cheatsheet to focus on metrics that matter—scale smarter & grow revenue. Click here to download.
2️⃣ Join 11,000+ B2B Executives and Leaders
I share strategic insights & practical tools to help you hit your quarterly goals faster while scaling your CS operations efficiently. Don’t navigate this alone - tap into a thriving community of leaders who are optimizing their CS strategies & driving serious impact. Click here to join.
3️⃣ Building or Leading a CSM Team for the First Time?
Building a CS practice for the first time doesn’t have to feel like an uphill battle. With the right frameworks, you can achieve results faster than you think. I help experienced executives build a proactive, high-performing CS team—without the guesswork & costly missteps of figuring it out alone. Learn more.
📌 Visit our Website - CSM Practice
Previous Episode

IMPROVE Customer Surveys and INCREASE Survey Response Rates
In this interview, Dannah Vaughan, Director of Customer Success at Apty, shares with us her strategies in increasing survey response rates. She implemented innovative techniques that not only QUADRUPLED response rates, but also enhanced customer engagement and operational efficiency. Dive into this session to uncover the secrets behind her success!
Click here to watch the episode on YouTube
HIGHLIGHTS
- Effective, actionable strategies for significantly increasing survey response rates.
- Utilizing improved survey feedback to drive product development and enhance customer satisfaction.
- The importance of a customer-centric culture for operational efficiency and customer success.
ABOUT OUR GUEST
Throughout her career, Dannah Vaughan has been leading and scaling global customer success teams, demonstrating dedication to excellence in the field. In the wake of a professional layoff, Dannah channeled her passion and expertise into founding The Rebels of SaaS Podcast, a platform aimed at advancing the SaaS industry through positive disruption. Her efforts are focused on driving growth and retaining revenue, embodying her commitment to not just navigate the future of SaaS with innovative strategies and insights.
🔗 You may connect with Dannah Vaughan via LinkedIn.
USEFUL LINKS
📑 Read: “How Will You Measure Your Life?” By Clayton Christensen
🎥 Watch: Why You NEED NPS Surveys!
⏬ Check Out: Brené Brown
👉🏻 Whenever you’re ready...If you're an experienced executive building a CSM practice for the first time, there are 3 powerful ways I can help you fast-track success while avoiding common pitfalls:
1️⃣ Steal My Customer Success KPI Cheatsheet
Track key KPIs to boost CSM performance. Grab my cheatsheet to focus on metrics that matter—scale smarter & grow revenue. Click here to download.
2️⃣ Join 11,000+ B2B Executives and Leaders
I share strategic insights & practical tools to help you hit your quarterly goals faster while scaling your CS operations efficiently. Don’t navigate this alone - tap into a thriving community of leaders who are optimizing their CS strategies & driving serious impact. Click here to join.
3️⃣ Building or Leading a CSM Team for the First Time?
Building a CS practice for the first time doesn’t have to feel like an uphill battle. With the right frameworks, you can achieve results faster than you think. I help experienced executives build a proactive, high-performing CS team—without the guesswork & costly missteps of figuring it out alone. Learn more.
📌 Visit our Website - CSM Practice
Next Episode

Transforming Careers From Zero Experience to Successful CSM
Unlock the secrets to successful career transitions into Customer Success! In this episode of the CSM Practice podcast, we explore how individuals with no prior experience can thrive as Customer Success Managers (CSMs). Discover actionable insights on training, onboarding, and the essential skills needed for success.
HIGHLIGHTS
- Effective strategies for training new CSMs from non-traditional backgrounds
- The importance of empathy and soft skills in Customer Success
- Best practices for creating a robust CSM onboarding program
ABOUT OUR GUEST
Hanene Duprat founded Rise International to provide hands-on Customer Success expertise to businesses worldwide, focusing on satisfaction, retention, and growth. With over 15 years of experience in the B2B digital and SaaS sectors, she also specializes in career coaching for aspiring Customer Success Managers, equipping them with the skills to excel in their roles.
🔗 You may connect with Hanene via LinkedIn.
USEFUL LINKS
📑 Read: Strengths Based Leadership
📑 Read: Essentialism
🎙️Listen: CSMS and Co Podcast
🎙️Listen: Do It Yourself Podcast
👉🏻 Whenever you’re ready...If you're an experienced executive building a CSM practice for the first time, there are 3 powerful ways I can help you fast-track success while avoiding common pitfalls:
1️⃣ Steal My Customer Success KPI Cheatsheet
Track key KPIs to boost CSM performance. Grab my cheatsheet to focus on metrics that matter—scale smarter & grow revenue. Click here to download.
2️⃣ Join 11,000+ B2B Executives and Leaders
I share strategic insights & practical tools to help you hit your quarterly goals faster while scaling your CS operations efficiently. Don’t navigate this alone - tap into a thriving community of leaders who are optimizing their CS strategies & driving serious impact. Click here to join.
3️⃣ Building or Leading a CSM Team for the First Time?
Building a CS practice for the first time doesn’t have to feel like an uphill battle. With the right frameworks, you can achieve results faster than you think. I help experienced executives build a proactive, high-performing CS team—without the guesswork & costly missteps of figuring it out alone. Learn more.
📌 Visit our Website - CSM Practice
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/csm-practice-the-customer-success-podcast-255635/tips-and-tricks-for-reducing-customer-churn-74966291"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to tips and tricks for reducing customer churn on goodpods" style="width: 225px" /> </a>
Copy