Howler and Breaking Even on a Successful Campaign

05/10/23 • 16 min

In this podcast episode, Jim and Tim, founders of Howler Audio, chat with us about their journey in creating Howler, a device allowing DJs and musicians to record and live stream their performances simultaneously.
The duo shares their experiences in crowdfunding, the challenges faced, and the lessons learned. Both engineers, Jim and Tim had a blast developing the product, and while it was hard work, they appreciated the excitement and support from backers.
They discuss the importance of having a marketing strategy, the usefulness of Facebook ads, and the surprising intricacies of dealing with VAT in Europe. Currently fulfilling orders, Jim and Tim are considering future plans for their business, including developing a V2 of Howler, an accompanying app, and potentially partnering with investors or distributors.

This episode was brought to you by George from YG Crowdfunding.

This episode was brought to you by George from YG Crowdfunding.

Previous Episode

Mindbug: Raising $800,000 & Joining Forces w/ a Gaming Legend (and Great Grandson of a US President)

In this episode of our podcast, we dive into the world of crowdfunding for board games with Marvin Hegen, the mastermind behind the popular board game Mindbug. Listen as Marvin shares his experiences running two successful crowdfunding campaigns, including the challenges he faced and the feedback he received from users—even the advice he wishes he hadn't pursued.

We also delve into the fascinating fact that one of his collaborators, a board game legend behind some of the most popular games ever, is related to a former US president AND the inventor of the paper clip.

This episode was brought to you by George from YG Crowdfunding.

Next Episode

Flock Together And How To Best Find Your Creative Team When Designing Board Games

In this episode of our podcast, we're thrilled to have Matt and Savannah, the creative minds behind the soon-to-be-launched Kickstarter game project, "Flock Together." They take us on a captivating journey, sharing their experiences as first-time publishers.
Matt and Savannah dive into the nitty-gritty of creating and marketing a game, from learning the ropes as they go, to developing an unconventional yet effective strategy of building community engagement. They've established a solid base of over 1400 subscribers on their pre-launch page and a vibrant Facebook community, all while juggling a smaller email list.
They also share their decision to go against the norm by not including expansions or stretch goals in their campaign. The aim? To deliver the best possible product to their backers without any complications. Their game boasts high-quality aesthetics and promises to deliver a fantastic, full-featured experience right out of the box.
Check out their website here and their Kickstarter pre-launch page here. Watch this podcast on our website here.

This episode was brought to you by George from YG Crowdfunding.