Howler and Breaking Even on a Successful Campaign

In this podcast episode, Jim and Tim, founders of Howler Audio, chat with us about their journey in creating Howler, a device allowing DJs and musicians to record and live stream their performances simultaneously.
The duo shares their experiences in crowdfunding, the challenges faced, and the lessons learned. Both engineers, Jim and Tim had a blast developing the product, and while it was hard work, they appreciated the excitement and support from backers.
They discuss the importance of having a marketing strategy, the usefulness of Facebook ads, and the surprising intricacies of dealing with VAT in Europe. Currently fulfilling orders, Jim and Tim are considering future plans for their business, including developing a V2 of Howler, an accompanying app, and potentially partnering with investors or distributors.

This episode was brought to you by George from YG Crowdfunding.