Welcome to the CRO Media podcast, your trusted source for Shopify conversion rate optimization insights. We're a Shopify CRO agency focused on helping you maximize your store's potential through effective audits and strategies.

Episode: AB Testing Best Practices

Have you ever wondered why some AB tests boost your conversions while others just don't hit the mark? Today, we're diving into 11 best practices that can transform your AB testing efforts.

Source: https://cro.media/insights/ab-tests/ab-testing-best-practices/

Today, we're diving into diagnosing low conversion rates on your Shopify store. Struggling with sales or high bounce rates? It's like ignoring that engine light in your car—sure, you can keep going, but eventually, something's going to give.
We’ll break down the warning signs you should look out for, from slow load times and poor user experience to high cart abandonment rates. Each one could be a roadblock standing between you and higher sales. And yes, it’s tempting to try fixing things solo, but just like trying DIY surgery, some things are better left to professionals.
Let’s talk specifics:
1. **Low Conversion Rates** – This is the big one. If sales are dropping and nothing major has changed on your site, it’s time to look deeper.
2. **High Bounce Rates** – Check your flow; if users bounce right out, there might be design or content issues pushing them away.
3. **Slow Load Times** – This is a killer for conversions. The world’s not always on fast Wi-Fi, so make sure your pages are quick to load!
4. **Poor User Experience** – Getting from product discovery to checkout should be smooth and distraction-free. Don’t make users hunt for that “Add to Cart” button.
5. **Low SEO Rankings** – Search ranking drops can take a while to notice, but if you've seen a decline recently, it might be time for a professional Shopify SEO audit.
6. **High Cart Abandonment Rates** – If customers leave items behind at checkout, investigate checkout flow, payment options, and shipping rates.
This is just the start of diagnosing Shopify store issues. Running an online store isn’t simple, but with the right insights and a team that knows the ropes, you can take those conversion rates to new heights. Delegating these tasks frees you up for what you do best, and that's where our Shopify CRO team steps in.

#1 Shopify CRO Audit Service

We are a dedicated team specializing in Shopify Conversion Rate Optimization

Shopify CRO Audit / Shopify Website Diagnostics: An in-depth analysis of your stores conversion performance, complete with actionable recommendations to enhance usability, design, and conversion rates, helping you maximize ROI.
- Shopify SEO Audit: A targeted approach to uncover and resolve SEO weaknesses, driving organic traffic to elevate your stores visibility and search rankings.
- Custom Shopify Development: High-quality, bespoke development services backed by our skilled Shopify team, with daily updates and robust quality assurance, ensuring your store performs optimally and aligns with your business goals.

Welcome to the CRO Media podcast! We're a Shopify CRO agency helping online store owners optimize their sites for better conversions and user experiences. Today, we'll discuss how efficient product data entry boosts your Shopify store's performance.

Product data entry is often overlooked but is crucial. Accurate product information helps customers make informed decisions and builds trust in your brand. When customers have the details they need, they're more likely to make a purchase.

Crafting compelling product titles is important. A good title grabs attention and clearly describes the product. Unique and engaging product descriptions also set your products apart by highlighting features and benefits.

#1 Shopify CRO Audit Service

We are a dedicated team specializing in Shopify Conversion Rate Optimization

Shopify CRO Audit / Shopify Website Diagnostics: An in-depth analysis of your stores conversion performance, complete with actionable recommendations to enhance usability, design, and conversion rates, helping you maximize ROI.
- Shopify SEO Audit: A targeted approach to uncover and resolve SEO weaknesses, driving organic traffic to elevate your stores visibility and search rankings.
- Custom Shopify Development: High-quality, bespoke development services backed by our skilled Shopify team, with daily updates and robust quality assurance, ensuring your store performs optimally and aligns with your business goals.

Understanding Conversion Rate in Shopify Ecommerce #

Conversion rate is a key metric for any Shopify store. It tells you the percentage of visitors who complete a desired action, like making a purchase. A clear grasp of how to calculate and optimize this rate is essential for increasing profits and maximizing marketing efforts.

The Formula for Conversion Rate #

To calculate conversion rate, use this simple formula:

Conversion Rate (%) = (Total Conversions / Total Visitors) × 100

For example, if your Shopify store had 1,000 visitors and 50 completed purchases, your conversion rate would be:

(50 / 1,000) × 100 = 5%

This number reflects how well your store turns traffic into sales.

Why Conversion Rate Matters #

Tracking your conversion rate helps you understand your marketing efficiency. A higher conversion rate means you’re getting more out of every visitor, which often translates to a better return on ad spend. For a Shopify CRO audit, conversion rate improvements can directly impact profitability and guide resource allocation.

#1 Shopify CRO Audit Service

We are a dedicated team specializing in Shopify Conversion Rate Optimization

Shopify CRO Audit / Shopify Website Diagnostics: An in-depth analysis of your stores conversion performance, complete with actionable recommendations to enhance usability, design, and conversion rates, helping you maximize ROI.
- Shopify SEO Audit: A targeted approach to uncover and resolve SEO weaknesses, driving organic traffic to elevate your stores visibility and search rankings.
- Custom Shopify Development: High-quality, bespoke development services backed by our skilled Shopify team, with daily updates and robust quality assurance, ensuring your store performs optimally and aligns with your business goals.

The last guide you'll ever need to read on Conversion Rate Optimisation (CRO). Latest strategies, tools, and case studies to help you increase your website's conversion rate.
We revise this guide every week to keep it up-to-date with the latest trends and strategies.
Think of conversion rates as your website's success score - they reveal how well your pages convince visitors to take specific actions.
A higher conversion rate indicates more effective design and messaging that resonates with your target audience.

#1 Shopify CRO Audit Service

We are a dedicated team specializing in Shopify Conversion Rate Optimization

Shopify CRO Audit / Shopify Website Diagnostics: An in-depth analysis of your stores conversion performance, complete with actionable recommendations to enhance usability, design, and conversion rates, helping you maximize ROI.
- Shopify SEO Audit: A targeted approach to uncover and resolve SEO weaknesses, driving organic traffic to elevate your stores visibility and search rankings.
- Custom Shopify Development: High-quality, bespoke development services backed by our skilled Shopify team, with daily updates and robust quality assurance, ensuring your store performs optimally and aligns with your business goals.