From Sketches to Sales: Building a Creative Business with Laurel Mae Art
03/13/24 • 32 min
Join Alice Thorpe and Laurel from Laurel Mayart, as she takes us through her transformation from creating TikTok content to managing a flourishing Etsy shop and her own Shopify platform. Listen in as Laurel candidly shares the ups and downs of moving away from commission work to establishing a more secure online business model, handling the challenges that come with growth, and the strategic ways she's navigated Etsy's fees to build customer trust. Her journey offers a wealth of practical advice for anyone looking to start small on Etsy and expand their creative business with wisdom and grace.
In our discussion, we explore the delicate act of balancing the creative spark with the necessity of productivity, a struggle familiar to many in the artistic field. Laurel and I delve into the complexities of separating work from leisure when your passion is also your profession. We exchange ideas on the importance of taking regular breaks, inspired by different work schedules, and the rejuvenating power of weekends off. For those caught in the social media comparison trap, we share personal strategies for stepping away from screens to maintain mental health, alongside the tools and informal approaches to social media that help nurture our creative businesses without succumbing to burnout.
Hear about the behind-the-scenes world of content creation as we discuss the realities of maintaining consistency across social media platforms and the surprising amount of time dedicated to editing that goes unnoticed. Laurel reflects on her experiences with Patreon, providing a glimpse into the routine that keeps the content flowing and the community engagement that shapes it. Wrapping up the conversation, we touch on the intricacies of managing a small business's growth while prioritising mental well-being, and Laurel offers a generous peek into her thought process, making this an episode brimming with insights for fellow creators and entrepreneurs.
Alice
https://www.instagram.com/alicethorpe_/
https://www.youtube.com/alicethorpe
Laurel
https://www.instagram.com/laurelmaeart/
https://www.youtube.com/@LaurelMaeArt
Hosted on Acast. See acast.com/privacy for more information.
Join Alice Thorpe and Laurel from Laurel Mayart, as she takes us through her transformation from creating TikTok content to managing a flourishing Etsy shop and her own Shopify platform. Listen in as Laurel candidly shares the ups and downs of moving away from commission work to establishing a more secure online business model, handling the challenges that come with growth, and the strategic ways she's navigated Etsy's fees to build customer trust. Her journey offers a wealth of practical advice for anyone looking to start small on Etsy and expand their creative business with wisdom and grace.
In our discussion, we explore the delicate act of balancing the creative spark with the necessity of productivity, a struggle familiar to many in the artistic field. Laurel and I delve into the complexities of separating work from leisure when your passion is also your profession. We exchange ideas on the importance of taking regular breaks, inspired by different work schedules, and the rejuvenating power of weekends off. For those caught in the social media comparison trap, we share personal strategies for stepping away from screens to maintain mental health, alongside the tools and informal approaches to social media that help nurture our creative businesses without succumbing to burnout.
Hear about the behind-the-scenes world of content creation as we discuss the realities of maintaining consistency across social media platforms and the surprising amount of time dedicated to editing that goes unnoticed. Laurel reflects on her experiences with Patreon, providing a glimpse into the routine that keeps the content flowing and the community engagement that shapes it. Wrapping up the conversation, we touch on the intricacies of managing a small business's growth while prioritising mental well-being, and Laurel offers a generous peek into her thought process, making this an episode brimming with insights for fellow creators and entrepreneurs.
Alice
https://www.instagram.com/alicethorpe_/
https://www.youtube.com/alicethorpe
Laurel
https://www.instagram.com/laurelmaeart/
https://www.youtube.com/@LaurelMaeArt
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Behind the Brand Deals: Talent Manager Secrets with Jamie Sharp
Join Alice Thorpe in a conversation with Jamie Sharp, the mastermind behind Sharp Talent Management. Delve into how Jamie's unique approach to talent management has evolved and grown over the years. Jamie firmly believes in fostering real, authentic connections between brands and creators, and he shares how this belief has influenced his strategies and decisions. You'll learn how Jamie helps content creators not only survive but truly thrive in the current media landscape. Plus, he'll be shedding light on the nuances of brand negotiations, providing insights on how to keep things authentic and genuine while still achieving your business objectives.
One of the challenges many creators and managers face is dealing with the remnants of old-school marketing mindsets that still persist in some circles. Jamie's faced these challenges head-on and has some fascinating stories and advice to share. We'll be discussing these and other hot topics in the industry, like TikTok's recent move to longer videos and the impact of YouTube Shorts on the creator community. Jamie's got his finger on the pulse, and his analysis of these trends is something you won't want to miss.
We're also going to delve into some lessons learned from past experiences, both good and bad. For example, there was that one time a brand deal with a venture-capital-backed app went completely south. It was a tough situation, but Jamie navigated it with grace and resilience. He'll be sharing his smart tips on how to protect yourself in contracts and navigate the less glamorous side of talent management.
Sharp Talent
https://www.sharptalent.co.uk/
https://www.instagram.com/sharp_talent/
https://uk.linkedin.com/company/sharptalentmgmt
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
An Honest Chat with Soph: The Best & Worst Bits of Being an Influencer (sophdoeslife)
Let's chat with Soph and reminisce about the golden days of YouTube beauty content and explore how we've navigated the choppy waters of social media's evolution. We discuss the nostalgic simplicity of our early YouTube days and the complexities of adapting our content for platforms like TikTok and Instagram. The conversation gets real as we address the pressure to maintain relevance and the impact of a fast-paced posting schedule on our creative processes.
Listen in as we peel back the curtain on influencer management and brand partnerships. Soph shares her initial reservations about joining a management agency and the surprising successes that followed, while Soph and I consider the shift towards valuing engaged followers over sheer numbers. We don't shy away from the darker side either, tackling tough brand requests, unethical contract clauses, and the all-too-common issue of delayed payments in the industry.
We reflect on the personal toll of content creation and the strategies we've employed to strike a balance between work and self-care. I open up about the pressures of constantly being 'on' and the guilt that comes with taking much-needed breaks. We both emphasize the importance of setting realistic goals and prioritising personal time, offering a glimpse into the lessons learned from our mistakes and the ongoing search for inspiration that fuels our creative journeys.
Alice
https://www.instagram.com/alicethorpe_/
https://www.youtube.com/alicethorpe
Soph
https://www.youtube.com/@sophdoeslife
https://www.instagram.com/soph
https://www.tiktok.com/@sophdoeslife
Hosted on Acast. See acast.com/privacy for more information.
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