Lesson 19 - Create Work that Connects with Your Audience Using the 5 C's with Hommy Diaz
05/13/19 • 66 min
We’re back with more wisdom from Hommy Diaz on this week’s episode of Creativity School! If you haven’t already, be sure to back and listen to last week’s episode where he shares his origin story and how he navigates the unknown of his creative journey without stress or fear.
This week Hommy’s talking to us about the formula he’s come up with to create work that connects with people called “The 5 C’s.” Hommy has used this formula successfully for his projects working on collaborations for brands like DC Shoes and K-Swiss. You’ll find out why he says some people get the formula backwards when creating, and when they do, it inevitably fails.
Hommy also shares how he uses the 5 C’s to create products with meaning and depth, and how he utilized his formula for building his own brand, Magnus Alpha. We also talk about how to execute ideas to make them awesome, and how to build a great brand from the ground up.
**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.
Mentioned in this episode:
- Why you should align your work with the 5 C’s and then create
- How he tells stories through footwear design
- Why he says the context around your product is the most important thing to consider
- Why you shouldn’t be in a rush to develop an idea and get it out
- How appreciating what he has helps his mindset and creative journey
CONNECT WITH HOMMY:
CONNECT WITH CREATIVITY SCHOOL:
Thank you so much for listening!
Subscribe so you never miss an episode, and connect with me online!
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If you have any questions or comments for the show, click here
We’re back with more wisdom from Hommy Diaz on this week’s episode of Creativity School! If you haven’t already, be sure to back and listen to last week’s episode where he shares his origin story and how he navigates the unknown of his creative journey without stress or fear.
This week Hommy’s talking to us about the formula he’s come up with to create work that connects with people called “The 5 C’s.” Hommy has used this formula successfully for his projects working on collaborations for brands like DC Shoes and K-Swiss. You’ll find out why he says some people get the formula backwards when creating, and when they do, it inevitably fails.
Hommy also shares how he uses the 5 C’s to create products with meaning and depth, and how he utilized his formula for building his own brand, Magnus Alpha. We also talk about how to execute ideas to make them awesome, and how to build a great brand from the ground up.
**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.
Mentioned in this episode:
- Why you should align your work with the 5 C’s and then create
- How he tells stories through footwear design
- Why he says the context around your product is the most important thing to consider
- Why you shouldn’t be in a rush to develop an idea and get it out
- How appreciating what he has helps his mindset and creative journey
CONNECT WITH HOMMY:
CONNECT WITH CREATIVITY SCHOOL:
Thank you so much for listening!
Subscribe so you never miss an episode, and connect with me online!
Instagram | Twitter | Facebook
If you have any questions or comments for the show, click here
Previous Episode
Lesson 18 - Don't Stress About the Unknown of Your Creative Path with Hommy Diaz
We all know the unknown and uncertainty of forging ahead on your own creative path can be terrifying! So how can we overcome all the fears and move forward?
On this week’s episode of Creativity School, I’m talking to Hommy Diaz. Hommy is an influential designer in sneaker culture with over 15 years of experience working with with top brands like KSWISS, Palladium Boots and DC Shoes. He is also the cofounder of MAGNUS ALPHA, his own designer sneaker, accessories and apparel company.
Hommy is a proud child of immigrants from the Dominican Republic and his family told him he couldn’t make money being an artist. Despite this, he went to Parsons art school, graduated, and then took a part time job at the Apple Store, much to the confusion and disappointment of his family. Somehow, Hommy leveraged that experience to end up as the global product line manager at DC Shoes... with zero shoe design experience! We talk about how he navigated this journey, his particular way of thinking that allows him to stay open to possibilities without trying to control the outcome of the unknown, and how this has consistently opened doors for him on his creative path.
Stay tuned for Part 2 with Hommy next week, where we talk about how to create work that's meaningful to consumers and more.
**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.
Mentioned in this episode:
- Being open to opportunity even if it’s not exactly what you expect
- Why its so important to create your own opportunities
- Why Hommy says setting expectations is self sabotage
- How to release the impulse to control things and enjoy the process
- Why Hommy says to rack up as many small failures as possible
CONNECT WITH HOMMY:
CONNECT WITH CREATIVITY SCHOOL:
Thank you so much for listening!
Subscribe so you never miss an episode, and connect with me online!
Instagram | Twitter | Facebook
If you have any questions or comments for the show, click here
Next Episode
Lesson 20 - Creativity and the Brain: Lessons From a Neuroscientist
Want to learn how to be more creative by hacking the way your brain naturally works?
On this week’s episode of Creativity School, I watch and recap my favorite takeaways from Netflix’s new documentary The Creative Brain with neuroscientist Dr. David Eagleman. Dr. Eagleman has been a neuroscientist for over 20 years and shares the various ways our brain naturally works for and against our creativity. The movie features creative minds like architect Bjarke Ingels, musician Grimes, actor Tim Robbins, and more. It’s a fascinating documentary that looks into the creative process of innovators across multiple disciplines while exploring brain-bending, risk-taking ways to spark our own creativity.
**Today’s episode is brought to you by Audible! If you want to get started with a free audiobook download and 30 day free trial head over to at www.creativityschoolpodcast.com/audible.
CONNECT WITH CREATIVITY SCHOOL:
Thank you so much for listening!
Subscribe so you never miss an episode, and connect with me online!
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If you have any questions or comments for the show, click here
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