Creative journeys: Fitting in is Overrated!

01/16/25 • 25 min

In this first episode of Creatives Like Us, Angela speaks with Dominique van Werkhoven, a writer and co-founder of The Werks, about her journey as a creative entrepreneur. Dominique shares her experiences of building a career in writing, running a small business, and collaborating with other creatives. She reflects on the importance of representation, discussing her time as one of the few Black students at Oxford, and how breaking barriers can inspire others. The conversation looks into the power of collaboration in creative work, the balance between personal and professional creativity, and the pivotal role mentors can play in shaping careers.
Meet the guest
Dominique van Werkhoven
A born and raised Londoner, with Guyanese and Jamaican heritage, Dominique is a freelance copy and content writer, now based in the Netherlands. Together with her husband Gideon (who is also the co-founder of their three children), she runs The Werks – a website development and copywriting micro agency helping impact led small businesses to get found and to show up online, with confidence, purpose and joy.

Links and Resources:

The Werks Website: https://thewerks.nl/
Instagram: @WeAreTheWerks
Dominique’s Advent Project: @NomadSixtyOneLinkedIn: Dominique van Werkhoven

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Contact Information
This podcast is hosted by Angela Lyons of Lyons Creative.
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Produced by award-winning media and marketing specialist Heather Pownall of Heather's Media Hub
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Links and Resources:

The Werks Website: https://thewerks.nl/
Instagram: @WeAreTheWerks
Dominique’s Advent Project: @NomadSixtyOneLinkedIn: Dominique van Werkhoven

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Support the show

Previous Episode

Introducing Creatives Like Us

Creatives Like Us is a podcast dedicated to opening up the conversation and amplifying the voices of underrepresented creatives, especially people of colour. Hosted by graphic designer Angela Lyons, this podcast is all about breaking down barriers and showing that a successful career in the creative industry is possible for everyone.
Through open conversations with inspiring creatives, Angela creates a platform for stories that challenge the status quo and provide insight, encouragement, and practical advice. Creatives Like Us is here to empower and uplift the next generation of diverse talent, whether you're a student, graduate, or exploring a new career path.

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Next Episode

Differentiation: It's not about fitting in but standing out

“When you walk into a room, own who you are and what you’ve achieved, it’s not about fitting in, it’s about standing out.” – Ayo Abbas

In this episode of Creatives Like Us, host Angela Lyons is joined by marketing consultant and podcaster Ayo Abbas to discuss their collaboration on the upcoming Creatives Like Us networking event for creatives of colour, which will take place on February 13th, 2025. This event will feature inspiring speakers, opportunities for collaboration, and a supportive environment for networking and sharing ideas.

The conversation also explores Ayo’s work as a marketing consultant specialising in the built environment marketing for architects and engineers. Ayo shares her journey from corporate roles to running her own business, Abbas Marketing, and discusses her two podcasts, ‘The Built Environment Marketing Show’ and ‘Interchange’. Ayo is an expert on LinkedIn and believes in the power of personal branding and using the platform to showcase your work, research your industry and make meaningful connections.
She is an award-winning marketing consultant who predominately works with architects and engineers. She was named as the overall winner for the Digital Woman of the Year awards 2022. She started Abbas Marketing as she thought there was a gap in the market for practical marketing advice, particularly for SMEs. Ayo has 24 years of experience in marketing and has represented many major construction and professional services firms.

Links and Resources

Book your ticket for the Creatives Like Us event on 13th February 2025Abbas Marketing website The Built Environment Marketing ShowConnect with Ayo
LinkedIn: https://www.linkedin.com/in/ayoabbas/
Instagram: https://www.instagram.com/ayoabbas/
Threads: https://www.threads.net/@ayoabbas
Bluesky: https://bsky.app/profile/ayoabbas.bsky.social

The Interchange Podcast

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