Creative Slurp

Nothing connects with your customers as well as email. The stats will say that email is the best method for getting yourself out there. There are no algorithms. You own your list. You can connect with your customer in a more intimate way. It's just amazing. But it can be really, really scary before you find your feet with it. And it can be quite difficult to sit down and write those emails if you don't like doing it. So I've got three tips that I've come up with after working with lots of people and helping them to improve their emails:

1. Make sure you're on a platform you ENJOY using - my recommendation is Flodesk, for stylish emails in a super easy-to-use app. You can get 50% off your subscription for the first year (and a free, no-obligation trial here).
2. Believe you're serving your customers with your emails.
3. Don't get hung up on your unsubscription rates.

Once I dealt with all my email demons, I found that not only was my email list so much more successful, it also became enjoyable to email my customers! Try out the tips above (more details in the podcast) and let me know how you get on.

You want to make sure that everything on the website is performing at its best and you're really giving the customer the best experience you can.

So the best way of doing it is to have what I call a mini-audit and just take some time to take a look and see everything from a customer perspective. So schedule probably half a day, maybe a full day into your calendar and go through your website as if you were your customer, put your customer hat on and just navigate it through the journey of your website to see what it's like to experience it for the first time and what the flow is like.

Here are 3 things to focus on:

1. Know what each piece of content and page is trying to achieve.

2. Make sure everything is clearly signposted and flows well.

3. Make sure everything is on-brand.

If you want more help with auditing your website then I offer this as a service. You can find out more here.

Failure sucks. We've all been there, and do you know what? In business, it's pretty much guaranteed. So how can you be resilient to failure, and use it to bounce back stronger than before? Here are my top tips for turning failure into a positive to build a stronger business and happier you.

Ever wondered what it takes to build a business that LASTS? Wondered what it takes to make sure you don't get bored in your business? Jewellery Designer Kate Smith has been in business for 21 years and counting, and has no plans to change careers yet! She joins me on this episode of Creative Slurp to talk about creativity, what makes a successful business, why she goes the extra mile for customers and her mental health struggles.

Find out more about Kate at her website here.

And find her on Instagram here.

Let's de-mystify the world of writing - I want to make it super simple for you to write better copy and content for your business, without the faff. And the number one best way of doing that? By writing more simply! Simplifying your writing style will help your audience connect better with your writing, because they have to work less hard. Find out how to simplify your writing in this episode of Creative Slurp.

So here are the steps to making your writing simple:

• Start with a structure
• Use simple, short sentence structures and the active tense
• Substitute complex words and jargon, with simpler words
• Do a simplification audit when you're done - and see if you can simplify what you've written further.

Make things super simple for your customers, and they will love you for it, understand what you're trying to say and be more likely to buy from you.

My mini-course - 'Be Copy Confident' teaches you how to use a structure to make writing simple in less than an hour.

Enrol now here to transform the way you write for your business.