Creative Juice
Indepreneur
All episodes
Best episodes
Top 10 Creative Juice Episodes
Goodpods has curated a list of the 10 best Creative Juice episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Creative Juice for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Creative Juice episode by adding your comments to the episode page.
04/02/24 • 32 min
Will 2024 be the year that email marketing proves to be dead, buried, and useless for artists? The answer might surprise you...
In this episode of Creative Juice, Jack and Circa spill the beans about the future of email marketing for musicians with facts and figures, case studies, and client stories showing how email is one of the highest ROI channels! Learn why music industry folks think that email is a thing of the past, why poor strategy ACTUALLY makes email marketing appear dead, and how we've used email marketing at our agency IndieX to drive five, six, and seven-figure e-commerce campaigns and operations!
Want to make email marketing work in your business? This episode dives deep into stories, strategies, and automation tactics so that you can transform your email marketing into a powerhouse!
DISCOVER:
- Why Email Is NOT Dead In 2024
- How Poor Strategy Leads to Unsuccessful "Dead" Email Marketing
- What Makes Email Marketing a 4200% ROI Channel
- How An IndieX Client Did $40k in Vinyl Sales In One Day Through Email Marketing
- Why Owning Your List of Fans Is Critical for Success
- What Offers and Email Automations To Use In Your Marketing
RESOURCES:
Learn Email Marketing For Musicians Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
06/11/24 • 21 min
Knowing what marketing efforts to focus on can be the difference between adding hundreds of thousands in sales or spinning your wheels on another "great" idea for your music career. Here's how to know the difference...
In this episode of Creative Juice, Jack and Circa break down how we added over $300k in annual revenue and 15x'd the sales of one of our agency clients at IndieX! Learn the levers we pulled to capitalize on their two album releases with paid traffic campaigns on social media, exclusive vinyl variants, and a calendar of profit maximizer sales promotions...
If you're looking to pull out all the stops in using digital marketing in your music career, this episode is a MUST listen!
DISCOVER:
- How We Grew An Artist Revenue 15x
- Why Qualitative Engagement Is An Indicator For Monetization Potential
- How Release Cadence Impacts Sales
- What To Do When Your Merch Doesn't Sell Out
- How To Structure Your Sales Promotional Calendar For Profit
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
— —
About 300k fans across social
Ran sales promotion first to existing fans: $11,834.07 total store revenue that month
He did 8k the previous year in ecommerce sales
He was doing around $2000/mo in ecommerce when he came to work with us
Here's the levers we pulled to 15x his revenue to $312,158.12 total store revenue last year
2 album releases in that time
Cold sales ads for CDs and Vinyl (edited)
Warm sales ads for CDs, Vinyl and soft cloth
Sales promos every 6 weeks
Sales promos alternate between new vinyl variants and new soft cloth launches
Nurturing email every week
sales promos as profit maximizes
qualitative engagement as a monetization opportunity
release cadence importance
make more offers, let them be scarce, sell out
sell out your stock on the road as extra stock
EP322: Reverse Engineering Your Music Business Growth
Creative Juice
05/14/24 • 37 min
For artists trying to build their music careers by growing and monetizing a fan base, improving the music itself is not always the best starting point...
In this episode of Creative Juice, Jack and Circa discuss how to reverse engineer your music business growth by improving the processes that help you create, capture, and monetize your fans' attention! Learn why only focusing on developing your product might get you stuck at the starting line, how to set achievable goals to release music and content, and to structure offers and promotional cadences based on real fan feedback!
If you want to fine-tune the processes that will actually grow and scale your fan base and your career, the insights from this episode have you covered!
DISCOVER:
- How Circa Started Indepreneur With Personal Conversations
- Why Growth Isn't Solely About Creating Better Music
- How To Set Realistic Goals For Long-term Success
- How To Use A 9-word Email To Engage Your Audience Effectively
- How To Build And Reverse Engineer A Promotional Cadence That Fits Your Strategy
- What Artists Can Learn From Taylor Swift About Maximizing The Value Of A Release
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
EP310: Mythbusting and The Mindset of Successful Artists
Creative Juice
02/20/24 • 40 min
Ever worry about aging out of a music career? Concerned that running ads will kill your organic growth on social media? Artists shouldn't let these myths get in your head...
In this episode of Creative Juice, Jack and Circa debunk common misconceptions that plague the industry and dive into the mindset of highly successful artists who keep their goals laser-focused! Learn how to build systems to prevent self-sabotage, how to attract attention without labeling your genre, tips for writing better hooks, and what you can learn from influencers and other industries about building a fan base!
If music industry myths keep you from executing, this episode will help reshape your perspective on your music career!
DISCOVER:
- How Paid Advertising Does NOT Kill Organic Traction
- Building Fan Engagement Systems to Avoid Self-Sabotage
- How To Gain Attention Without Labeling Yourself or Your Genre
- What You Can Learn from Influencers Like Grant Cardone and Other Industries
- How To Write Better Hooks
- How to Smash Online Trolls Romantically
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
EP182: Successful Tour Marketing in 2021 As Live Music Returns w/ Ed Isola of The 502's
Creative Juice
07/27/21 • 70 min
The music industry is buzzing that the return of live music is upon us! Now the question is, how do artists get a competitive edge and successfully market their shows as the world opens up?
On this episode of Creative Juice, we chat with our special guest, The 502s frontman and IndieX Agency Account Manager, Ed Isola about his band's recent successes in marketing their summer tour! Learn about the campaign structure The 502s used to run a profitable tour, how to build better copy and creatives for your tour marketing, how to calculate your touring budget, getting better deals with promoters, and more!
Whether you're planning a big re-opening show, a run of gigs, or a whole tour as live music returns in the coming months, this episode will give you tons of ideas that you can take action on today!
DISCOVER:
- Why the ticket deals for your shows allow you to plan your marketing effectively
- How to structure your marketing campaigns for live shows and tours
- What you can do to create fan engagement at shows
- How The 502s used paid traffic to drive 80% of their live show attendance
- Why knowing your customers is critical to marketing a tour especially in 2021
- What post-show email marketing, advertising, and data collection can do for your future tours
- PLUS: A walkthrough of the budgeting spreadsheet The 502s used to track ROI on their tour so that you can create one yourself!
RESOURCES:
Learn how to promote your upcoming shows with top strategies Inside INDIEPRO
EP147: A Tale of Two Album Launches
VIDEO: What to Know Before Going on Tour (with The 502s)
Looking to expand your team or bring on an agency in 2021? Apply to work with IndieX!
12/29/20 • 54 min
As musicians and just regular old human beings, we're bidding farewell to 2020 and looking forward to 2021 right on the horizon! What will change about the music business and music marketing?
In this episode, Corrin and Jack unravel their predictions and guesstimates on what's come in 2021! From experiential marketing and livestreams, to AI, VR, TikTok, and the reopening of the touring industry, there's a lot of ground to cover!
If you're hopeful about what's to come in 2021, this episode dives into our team's predictions on all the buzz for the new year to get you thinking and planning ahead!
EP158: Engagement Pods That Actually Work
Creative Juice
11/24/20 • 54 min
For a few years, there has been an endless amount of chatter among artists and musicians about using engagement pods to hack algorithms on Instagram and Spotify. These hacks don't work, BUT there are engagement pods that DO work.
In this episode of Creative Juice, Corrin and Jack first dispel the myths around Instagram and Spotify engagement pods before diving into engagement pods that ACTUALLY work. We go deep into how forming collaborative groups with other artists can benefit the growth, strategy, and creativity of an artist's music business.
Ever want to pow-wow with a group of other musicians to hold each other accountable or seek some mentorship for your career? This episode covers down in these areas and more, so you don't want to miss it.
DISCOVER:
-Why engagement pods on Instagram and Spotify fail
-What Indies can learn from other businesses about networking and collaboration
-How to form a small group of like-minded musicians for accountability
-What pitfalls to avoid when seeking collaboration, advice, or mentorship
PLUS: A sneak peek at what Indepreneur has coming up for Black Friday
Resources:
Try INDIEPRO For FREE for 7 Days During Our Pre-Black Friday Special!
EP149: When Music Marketing Goes Wrong & How To Fix It
Creative Juice
09/22/20 • 63 min
EP121: One Year On YouTube - A Case Study
Creative Juice
02/18/20 • 62 min
On January 1st, 2019, we launched our YouTube Channel, Full Stack Creative. In one year, FSC gained over 7,000 subscribers and published nearly 150 videos...
In this episode, Circa and Corrin discuss the ins and outs of launching a YouTube channel, what videos work best for growing the channel, and how to approach YouTube as a medium for expression in 2020. Learn why YouTube continues to be the dominant content distribution site and how it can benefit creatives of all stripes!
If you want to be a career entertainer, the lessons in this episode can open your mind to a world of possibilities. Learn with us as we explore the 12 month case study of Full Stack Creative!
EP188: How to ACTUALLY talk to your fans online
Creative Juice
09/21/21 • 48 min
What's the number one, sure-fire way to turn new listeners into fans that stick around?
Communicating with them! So why do creatives have such a tough time figuring out how to talk to their fans online?
In this episode of Creative Juice, we welcome back Basic Printer, aka IndieFounder music marketing coach Jesse Gillenwalters back to the podcast for a deep dive into how to actually talk to your fans online! Learn about the gift that you can give to your email subscribers to get them to love you, why "mysteriousness" is misguided in 2021, and how communication is the key to longevity with your fan base and career.
Find yourself wondering how to be authentic when communicating with your fans? This episode will break down that question and more!
DISCOVER:
How hip hop artists cultivate the tone of how they talk to their fans
What James Blake can teach artists about being open and mysterious at the same time
How to use your marketing as a competitive advantage
Why levels of intimacy play a role in nurturing
How to mine your MUSIC for ideas to talk to your fans
RESOURCES:
Learn The Strategies to Turn Listeners Into Fans Inside INDIEPRO
EP: A Tale of Two Album Launches
Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!
Show more best episodes
Show more best episodes
FAQ
How many episodes does Creative Juice have?
Creative Juice currently has 244 episodes available.
What topics does Creative Juice cover?
The podcast is about Marketing, Creativity, Music, Independent, Artists, Podcasts and Business.
What is the most popular episode on Creative Juice?
The episode title 'EP200: A Music Marketing Q&A on Spotify, Patreon, Web3, and Beyond!' is the most popular.
What is the average episode length on Creative Juice?
The average episode length on Creative Juice is 45 minutes.
How often are episodes of Creative Juice released?
Episodes of Creative Juice are typically released every 7 days.
When was the first episode of Creative Juice?
The first episode of Creative Juice was released on Sep 24, 2019.
Show more FAQ
Show more FAQ