How to get your business prepared for 2023 - 77
11/07/22 • 29 min
Worried about recession rumors? Want to get your online or creative business as resilient as it can be? Business attorney Brittany Ratelle guides you through the most important things you can change in your business to help set up business boundaries and protect your profits and peace.
In this episode:
what do you actually need in your website footer
what are the new privacy laws in 2023 and do they matter if you're a smaller website
what is negative option marketing and how can you avoid it
why did Vonage and ABC Mouse get into trouble with the FTC
what is the best practice for cancellation for a subscription business
what are the most important contracts for a service business
what should be in a good client service agreement
how old blog post photos could cost you money and how to fix them
are those copyright infringement scary letters real for real
what's a business prenup and do you need one
how you can create a real business boundary
Quotes:
"I don't believe in fearmongering. I do believe in preparation and I also believe in opportunity."
"The ability to self-confront and to be able to challenge yourself and to be able to work through these issues is a really important critical skill for a business partner."
Other Episodes
Episode 45: BUSINESS PARTNERSHIPS: 5 TIPS FOR A GOOD FOUNDER’S AGREEMENT
Contract Templates mentioned in this episode: Client Service AgreementIndependent Contractor Agreement
Brand Protection:Interested in securing and protecting your own brand name? Chat with Brittany about whether you are ready for a federal trademark registration to protect your brand assets.
Ready to get your business legally legit?Download my free legally legit workbook HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.
Like to listen and learn?Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify & iHeartRadio
Let's ConnectInterested in working with Brittany for one-on-one legal services? Sign up for a 15-min phone consult at brittanyratelle.com/services.
Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.
Or, browse through my quick tips and tricks by connecting on Instagram.
Worried about recession rumors? Want to get your online or creative business as resilient as it can be? Business attorney Brittany Ratelle guides you through the most important things you can change in your business to help set up business boundaries and protect your profits and peace.
In this episode:
what do you actually need in your website footer
what are the new privacy laws in 2023 and do they matter if you're a smaller website
what is negative option marketing and how can you avoid it
why did Vonage and ABC Mouse get into trouble with the FTC
what is the best practice for cancellation for a subscription business
what are the most important contracts for a service business
what should be in a good client service agreement
how old blog post photos could cost you money and how to fix them
are those copyright infringement scary letters real for real
what's a business prenup and do you need one
how you can create a real business boundary
Quotes:
"I don't believe in fearmongering. I do believe in preparation and I also believe in opportunity."
"The ability to self-confront and to be able to challenge yourself and to be able to work through these issues is a really important critical skill for a business partner."
Other Episodes
Episode 45: BUSINESS PARTNERSHIPS: 5 TIPS FOR A GOOD FOUNDER’S AGREEMENT
Contract Templates mentioned in this episode: Client Service AgreementIndependent Contractor Agreement
Brand Protection:Interested in securing and protecting your own brand name? Chat with Brittany about whether you are ready for a federal trademark registration to protect your brand assets.
Ready to get your business legally legit?Download my free legally legit workbook HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.
Like to listen and learn?Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify & iHeartRadio
Let's ConnectInterested in working with Brittany for one-on-one legal services? Sign up for a 15-min phone consult at brittanyratelle.com/services.
Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.
Or, browse through my quick tips and tricks by connecting on Instagram.
Previous Episode
How to start and grow a profitable podcast with podcasting princess Hala Taha of Young and Profiting - 76
Hala Taha joins attorney Brittany Ratelle on the Creative Counsel podcast to share macro podcasting trends and reveal how Hala used battle-tested skills (and perseverance) to grow a 7-figure business podcast and podcasting agency from the ground up.
Hala Taha, dubbed the “The Podcast Princess,” is the host of Young and Profiting (YAP) Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the founder and CEO of YAP Media, a social media and podcast marketing agency for top podcasters, celebrities and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine. Hala has interviewed star-studded guests from Matthew McConaughey to Seth Godin and her show was recently awarded as a 2022 Webby Honoree and is currently on track to bring in over $1M in revenue in advertising sponsorship deals in 2022.
In this episode, you'll hear:
What to do when your friends and family don't "get" what you're trying to do
Hala's exact LinkedIn re-targeting recipe
What is happening with podcasting, YouTube and long-form video
What a personal brand should be doing to elevate their offerings
How to overcome a scarcity mindset, especially in crowded fields
What you should (and shouldn't) be doing in your podcast journey
How to monetize your podcast (with ads and beyond!)
++++ MORE!
Connect with Hala:
Hala's Linkedin: https://www.linkedin.com/in/htaha/
Hala's Instagram: https://www.instagram.com/yapwithhala
Clubhouse: @halataha
Ready to get your business legally legit?Download my free legally legit workbook HERE that will guide you step-by-step on how to legalize your modern small business and get access to my newsletter with tips and tricks for growing your creative business.
Are you a podcaster?
If you interview guests, make sure you are using a GUEST RELEASE so you can repurpose all that awesome content (including on short-form video)
If you are ready to get monetized through sponsorships, make sure you have a legit agreement when the brand says "Yes!" to your pitch with a PODCAST SPONSORSHIP AGREEMENT, especially for 360-deals where you are leveraging other channels.
Brand ProtectionInterested in securing and protecting your own brand name? Chat with me, Attorney Brittany Ratelle about whether you are ready for a federal trademark registration to protect your brand assets.
Let's ConnectBrowse through my quick tips and tricks by connecting with me on Instagram @brittanyratelle!
Next Episode
Building a 7-figure fashion eCommerce brand in the Netflix hours with Cents of Style CEO Courtney Brown
Courtney Brown is the CEO and founder of Cents of Style and Be Fulfilled, two multimillion-dollar Utah-based eCommerce companies. Cents of Style aims to bring the latest in clothing and accessories in an accessible and affordable way while Be Fulfilled aims to help influencers develop, source, ship, and service their own product lines.
In this episode of Creative Counsel, Courtney shares her 15-year journey in building her companies from the ground up, including some giant pivots and bringing her husband into the businesses full-time. She also geeks out with me about how we’ve had a front-row seat to the changing shape of eCommerce, especially with brands grown through influencer and affiliate marketing. Courtney also shares how to create business boundaries, especially when working with friends, how to handle the inevitable curveballs that come with physical product, her best tips on hiring and managing team members, and how to approach the constant problem-solving that is part of the entrepreneurial journey.
In this episode:
- what to do when what you're working hard but not making any money
- why affiliate marketing is a win-win
- how to work with your spouse in your business
- hiring on skillset vs. mindset
- what to do if you have problems with your physical product
- should you source overseas if you're worried about copycats
- what the "netflix" hours are and how you can be using them to your advantage
- why not everyone will start or success in business
- Courtney's favorite business books
- what you should be doing to check in your vision every year
Courtney Brown's Quotes:
"If you're passionate about something, don't let that deter you.There will always be something standing in the way. There will always be a challenge. That's where the opportunity lies. If you can figure out how to solve the problem that others say is impossible. That's the largest opportunity if you can figure it out."
"If it were easy, everyone would do it. But your willingness to find solutions to the problems and move beyond them to shift, to change. And to keep going -- that is the number one predictor of success."
"Let's not forget the market is enormous. You don't need the whole pie. I don't want the whole pie. I just want a little piece of it. I want to create enough value that people see the value and want to participate in it. You can take up a little bit of the pie and live a very beautiful life and help and bless a lot of people."
Links:
The Four Agreements by Don Miguel Ruiz
Other podcast interviews with Courtney:
Fight Like a Mother: Raising Kids with Mental Illness
Dr. Julie Hanks: Healing Aspirational Shame
Nitty Gritty: Courtney and John Brown
Connect with Courtney
Contract Templates for eCommerce Companies: 2. Client Service AgreementIf you like this episode you’ll love
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