Creating a Sustainable Career as an Indie Artist with Heidi Luerra, author of The Work of Art, Founder of RAW: Natural - Ep. 64
03/19/21 • 60 min
Ep. 64: Creating a Sustainable Career as an Indie Artist with Heidi Luerra, author of The Work of Art, Founder of RAW: Natural
Tune into this podcast interview with Heidi Luerra, master creative consultant and event planner. For more than 20 years, Heidi has worked with artists of all creative genres. Starting her own clothing line at a young age, she earned her business stripes the hard way. Over the past decade, Heidi has grown RAW to a worldwide operation in over 80 cities with over 200k artists in the RAW community. She has combined her decade of experience in helping support, critique and launch successful creatives of all types into her best-selling book, “The Work of Art: A No-Nonsense Field guide for Creative Entrepreneurs.
In this episode you will learn:
- How she went from a fashion school student to an accidental event producer
- How to prepare for business opportunities as an independent artist
- What creatives need to self-educate on, and what they’re already good at
- How to get over pitching yourself
- Heidi’s best tips for running a successful event (granted this was all pre-Covid!)
- What creative pitfalls to avoid and what to embrace as you journey along as a creative entrepreneur
“I don’t think we have a problem being creative...I think we need to self-educate on how to build sustainable businesses.”
“Creatives need to figure out exactly what they want.”
“No one can pitch you like you can pitch you.”
“You can start a business -- and that’s fantastic for a lot of things -- but we need more business education to come with it.”
“There isn’t an app for hard work.”
Links:
RAW: Natural Born Artists - Showcases returning in 2021
Hatch Planning & Strategy: Boutique Consultancy for creative entrepreneurs
FREE RESOURCES
Want my free LEGALLY LEGIT workbook to help get your creative business legit? Download HERE and also get access to my newsletter with tips and tricks for YOUR growing creative business.
Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify & iHeartRadio
Interested in working with Brittany for one-on-one legal services? Sign up for a 15-min consult at brittanyratelle.com/services.
Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.
Or browse through my quick tips and tricks by connecting on Instagram.
*Not legal advice. For informational purposes only. No attorney-client relationship.*
Ep. 64: Creating a Sustainable Career as an Indie Artist with Heidi Luerra, author of The Work of Art, Founder of RAW: Natural
Tune into this podcast interview with Heidi Luerra, master creative consultant and event planner. For more than 20 years, Heidi has worked with artists of all creative genres. Starting her own clothing line at a young age, she earned her business stripes the hard way. Over the past decade, Heidi has grown RAW to a worldwide operation in over 80 cities with over 200k artists in the RAW community. She has combined her decade of experience in helping support, critique and launch successful creatives of all types into her best-selling book, “The Work of Art: A No-Nonsense Field guide for Creative Entrepreneurs.
In this episode you will learn:
- How she went from a fashion school student to an accidental event producer
- How to prepare for business opportunities as an independent artist
- What creatives need to self-educate on, and what they’re already good at
- How to get over pitching yourself
- Heidi’s best tips for running a successful event (granted this was all pre-Covid!)
- What creative pitfalls to avoid and what to embrace as you journey along as a creative entrepreneur
“I don’t think we have a problem being creative...I think we need to self-educate on how to build sustainable businesses.”
“Creatives need to figure out exactly what they want.”
“No one can pitch you like you can pitch you.”
“You can start a business -- and that’s fantastic for a lot of things -- but we need more business education to come with it.”
“There isn’t an app for hard work.”
Links:
RAW: Natural Born Artists - Showcases returning in 2021
Hatch Planning & Strategy: Boutique Consultancy for creative entrepreneurs
FREE RESOURCES
Want my free LEGALLY LEGIT workbook to help get your creative business legit? Download HERE and also get access to my newsletter with tips and tricks for YOUR growing creative business.
Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify & iHeartRadio
Interested in working with Brittany for one-on-one legal services? Sign up for a 15-min consult at brittanyratelle.com/services.
Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.
Or browse through my quick tips and tricks by connecting on Instagram.
*Not legal advice. For informational purposes only. No attorney-client relationship.*
Previous Episode
Fear, politics, and lemon bathing costumes: Interview with Sharon McMahon of @sharonsayso
Learn from serial entrepreneur Sharon McMahon, who started out her adult life as a government teacher, before leaving to pursue her side hustle full time. After she built a seven-figure business and sold it, she became one of her region's most successful photographers and has gone on to coach entrepreneurs via her coaching program, Masters Level Collective. When she's not answering all of Instagram's questions about government, she's likely trapped under a snoring labrador reading a book.
In this episode you will learn:
- why you don't need another business course (probably)
- the ONE thing entrepreneurs actually need to grow their businesses
- how to talk/think about politics without wanting to hide under your desk
- resources for finding and consuming news and media with a more critical eye
- how to handle online criticism
- how to overcome fear of failure as a business owner
- lessons from running a successful service and product-based business
- how to cute a "good" community online
- ++ what made an Irish-Minnesota mother of four into a natural bathing costume model...
Links:
The Coddling of the American Mind
Instagram: Sharon Says So , Masters Level Collective
The Life Coach School Podcast with Brooke Castillo
Listen below in the plug-in, or find the podcast on iTunes, Overcast, Stitcher, Spotify, and on iHeartRadio.
Interested in more free resources to help with the legal side of running a creative business?
Connect with me on IG (where I share quick and dirty tips and host free LEGAL LIVE q&As) and subscribe to my newsletter here (& get the free "Legally Legit Workbook" for your creative business!)
Next Episode
Making Money in a Business Built to Last with Content Strategist Michelle Gifford - 65
Do you have a business built to last? Guest Michelle Gifford, business coach and content strategist shares what is working to move the needle on content marketing and how you shouldn't be putting all of your eggs in the Instagram basket. Learn about Reeles, email marketing, Pinterest, pretty and functional websites, and how everything should fit together in this juicy episode.
You will learn:
- what do you need to stop doing with your marketing
- what do you need to START doing
- why you can't just rely on one social media platform (like Instagram)
- what is working for small businesses
- is blogging dead, and if not -- how are you supposed to use it?
Make sure to check out Michelle's new amazing package -- the "Built to Last Business Bundle" and get $100 off (and a FREE website legal bundle) with code Brittany100 HERE
Check out Michelle's other offerings, including her lastest courses, online coaching group, and marketing agency services here
Listen below in the plug-in, or the find the podcast on iTunes, Overcast, Stitcher, Spotify, and on iHeartRadio.
FREE RESOURCES
Want a free LEGAL workbook to get your creative business legally legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.
Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify & iHeartRadio
Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services.
Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.
Or browse through my quick tips and tricks by connecting on Instagram.
*Not legal advice. For informational purposes only. No attorney-client relationship.*
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