Tether Photo Shoot Series: Beneath the Surface

Cincinnati born-and-raised Creative Director Joi Sears is a creative’s creative: she’s done everything from dance and spoken word to photography and theater, earning a BFA in Acting before shifting her focus to combining the arts and social change through entrepreneurship. We talk about her ethical fashion line Amsterdamage, her sustainable pop-up shop The Green Store, and why she was banned from Europe by the Dutch government(!). We also discuss: - Her goal of traveling 30 cities outside the US by her 30th birthday, including places in Brazil, Haiti, an Ghana before winding up in Amsterdam. - The bold mouse and the poetry performance that changed the course of her life. - Her top three tips for zero-waste newbies (hint: cut back on plastic, especially single-use plastic products like water bottles and straws). - Why she wanted The Green Store to be more than a place to shop. - What she discovered researching sustainability and shopping habits of millennials. - Her dream of finding a permanent location for The Green Store and how it could be replicated and adapted to communities in cities around the world (attention funders and investors!). Also mentioned: goingzerowaste.com KetiKotiAmsterdam.nl heesterveldcc.nl thedoschool.org ethicalfashioninitiative.org cincinnatirecycles.org Poem About My Rights by June Jordan Visit: freepeopleinternational.com thegreenstorecincy.com thestylesample.com tethercincinnati.com @4freepeople on Twitter & Instagram @thegreenstorecincy on Instagram @thestylesample on Twitter & Instagram @tethercincy on Twitter, Instagram, and Facebook Head to CreativeCityPodcast.com for links and previous episodes, and sign up for the mailing list to keep up with Cincinnati’s amazing community of creatives. Music by The Passion HiFi