Strategies for Business Owners to Leverage Podcast Guest Appearances with Julie Fry

• Importance of podcasting for business owners
• Enhancing visibility and credibility through podcast appearances
• Networking opportunities provided by podcasting
• Role of podcast guest booking agencies in facilitating appearances
• Content repurposing strategies for maximizing podcast impact
• Overcoming imposter syndrome in podcasting
• Engaging team members in podcasting for brand representation
• Process of working with a podcast guest booking agency
• Personal anecdotes and experiences related to travel and confidence
• Resources for preparing to be an effective podcast guest

Episode resources:

• Summit Virtual CFO by Anders website: https://www.summitcpa.net/
• Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletter
• Digital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddc
• Connect with Julie here: https://www.linkedin.com/in/fryjulie/
• Check out Your Expert Guest here: https://yourexpertguest.com/

Timestamps:

Introduction to the Episode (00:00:00)

Overview of the Creative Agency Success Show and its purpose for agency owners.

Guest Introduction (00:00:15)

Jamie introduces Julie Fry and shares his experience of missing part of the interview.

Interview Context (00:00:45)

Hannah reflects on the fun interview with Julie and her background.

Podcasting as a Meta Topic (00:01:29)

Discussion about the episode being focused on podcasting and its benefits.

Hannah's Passion for Podcasting (00:02:03)

Hannah expresses her excitement about podcasting and its advantages for business owners.

Julie's Background (00:03:02)

Julie shares her journey and the founding of her podcast guest booking agency.

Genesis of Julie's Business (00:04:51)

Julie explains how her business idea emerged during the early COVID-19 pandemic.

Benefits of Podcast Guesting (00:06:57)

Discussion on how podcast guesting can enhance visibility and referrals for service providers.

Content Repurposing Importance (00:09:19)

Julie highlights the value of repurposing podcast content for marketing.

Overcoming Stage Fright (00:12:04)

Advice for individuals feeling anxious about speaking on podcasts.

Mindset Shift for Podcasters (00:12:18)

Julie encourages focusing on the value of sharing knowledge during podcast interviews.

Building Confidence Through Affirmations (00:14:16)

Discussion on using testimonials to boost confidence before podcasting.

Team Involvement in Podcasting (00:15:28)

Exploration of how organizations can involve team members in podcasting efforts.

Developing Personal Brands (00:18:43)

Discussion on the benefits of employees building personal brands through podcasting.

Client Engagement Process (00:19:41)

Julie outlines the typical engagement process with her clients for podcast guesting.

Podcast Guesting Benefits (00:22:14)

Discussion on how delegating tasks can save time and increase efficiency for business owners.

Favorite Vacation Stories (00:23:01)

Julie shares her favorite vacation experiences, highlighting confidence gained from solo travel and family trips.

Connecting with Julie (00:25:31)

Julie provides information on how listeners can connect with her and access helpful resources for podcast guesting.