Reddit Is Dominating SEO Right Now

07/04/24 • 21 min

In this episode of Create Like the Greats, Ross discusses the significant shift in the business landscape over the past year and how Reddit has emerged as a major beneficiary of this change. He delves into the Google and Reddit partnership, the importance of creating a subreddit, leveraging ads within subreddits, and the value of cross-referencing YouTube videos in search engine results. This episode offers valuable insights for businesses looking to leverage Reddit's growing influence to enhance their digital strategies and engagement.

Key Takeaways and Insights

1. The Google and Reddit Partnership

Google announced the helpful content update, highlighting their collaboration with Reddit to enhance the content they index. This partnership allows Google to access valuable user-generated content from Reddit, which had previously been overlooked. Reddit's upcoming IPO further solidifies its position as an influential platform for businesses.

2. Creating a Subreddit

Encouraging companies with a significant customer base to consider creating their own subreddit ensures control over the subreddit's content and prevents the creation of unofficial subreddits. This allows businesses to engage directly with their customers and establish a community.

3. STAT for Keyword Monitoring - STAT allows users to upload and monitor a series of keywords, providing insights into which URLs and domains are showing up in Google more frequently for these keywords compared to your own. This is crucial because, as a marketer, recognizing your SEO competitors can reveal that many people searching for your product or service are landing on Reddit threads. This insight helps in understanding where dialogues about you and your competitors are happening on Reddit, allowing you to engage more effectively with your audience on this platform.

4. Leveraging Ads within Subreddits

A powerful strategy is to run targeted ads directly to specific subreddits where the target audience spends time. This enables businesses to reach a highly engaged and relevant audience, leading to better conversion rates. It is recommended to carefully craft ad content that aligns with the interests and values of the subreddit community.

5. Submitting Content to Relevant Subreddits

To increase visibility and reach a wider audience, businesses should submit their content (such as blog posts, articles, or videos) to relevant subreddits. It is essential to research and understand the target audience's interests and preferences within each subreddit to ensure content resonance.

Resources

How Brands Can Use STAT To Thrive Amidst SERP Chaos - https://foundationinc.co/lab/stat-seo-serp/
STAT - https://getstat.com/foundation-exclusive
Reddit - https://www.reddit.com/
HeyGen - https://heygen.com/?sid=rewardful&via=ross-simmonds

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Key Takeaways and Insights

1. The Google and Reddit Partnership

2. Creating a Subreddit

4. Leveraging Ads within Subreddits

5. Submitting Content to Relevant Subreddits

Resources

How Brands Can Use STAT To Thrive Amidst SERP Chaos - https://foundationinc.co/lab/stat-seo-serp/
STAT - https://getstat.com/foundation-exclusive
Reddit - https://www.reddit.com/
HeyGen - https://heygen.com/?sid=rewardful&via=ross-simmonds

— 👋🏾 Let's stay connected —

╰ Subscribe to my channel: @RossSimmondsTV

╰ Instagram: @thecoolestcool

╰ Twitter / X: @thecoolestcool

╰ LinkedIn: linkedin.com/in/rosssimmonds

Previous Episode

How To Create Content Based on Google Leak

In this episode of Create Like the Greats, Ross unpacks the recent Google leak with expert precision. Discover how the leak's revelations can transform your approach to content creation and SEO. From diving deep into the nuances of crafting quality content to enhancing user experience and leveraging Google’s resources, Ross provides a treasure trove of insights. Whether you're a seasoned marketer or a burgeoning content creator, this episode is packed with strategies to elevate your digital presence and secure that coveted top spot in search rankings.

Key Takeaways and Insights:

1. Content Quality: Relevance, Originality, and Comprehensiveness

High rankings in search engine results rely on crafting content that is relevant, original, and comprehensive. Ross emphasizes the importance of collaborating with niche experts and industry professionals to infuse your content with diverse perspectives and in-depth insights, aligning with Google’s criteria for valuable content. Ross explains why content must not only meet but exceed reader expectations by providing clear, actionable, and expert-backed information. He discusses the necessity of creating content assets that truly serve and add value.

2. Enhancing User Experience: Streamlined and Intuitive Design

Superior user experience significantly boosts SEO performance. Ross recommends optimizing website usability to ensure quick and easy access to information. Strategies include image compression for faster load times, conducting mobile usability tests, and organizing content logically to enhance user engagement and satisfaction.

3. SEO Insights: Engagement Metrics and Anchor Text Diversity

Ross explores various SEO factors such as click-through rates, dwell time, and the strategic use of anchor texts. He emphasizes the necessity of creating clickable and diverse anchor texts to avoid penalties and improve link equity, crucial for robust SEO.

4. Leveraging Google's Ecosystem: YouTube Integration and Internal Linking

Given Google’s expansive reach, including its monetization of YouTube, Ross advises using this to your advantage by driving organic traffic to Google-hosted platforms. He also underscores the importance of internal linking with relevant keywords to boost site visibility and engagement.

5. STAT Tool

Throughout the episode, Ross credits STAT by Moz as an indispensable tool in Foundation’s SEO arsenal. He discusses how STAT assists in competitive analysis and tracking SERP positions, providing crucial data that informs SEO strategies and helps brands maintain a competitive edge in search results.

Resources

How to Write SEO Content According to the Google Leaks - https://foundationinc.co/lab/google-algorithm-leak
How Brands Can Use STAT To Thrive Amidst SERP Chaos - https://foundationinc.co/lab/stat-seo-serp/
STAT Search Analytics - https://getstat.com/foundation-exclusive

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Next Episode

Insights from Chris Meabe: How Dialpad Generates Massive Organic Traffic Using Programmatic SEO

In this episode of Create Like the Greats, we delve into the secrets behind how Dialpad, generates an impressive 500,000 visits in organic traffic every month. Ross is joined by Chris Meabe, a Senior Content Specialist from Foundation Marketing, who shares invaluable insights on Dialpad's success. Ross and Chris explore the unique and special approach Dialpad uses to capture traffic and the innovative techniques that set them apart in the competitive landscape.

Key Insights

1. SEO and Programmatic SEO

Search Engine Optimization (SEO) revolves around identifying relevant keywords and understanding user search intent to improve visibility in search engine results. Dialpad leverages programmatic SEO, using technology to create landing pages and AI to write copy based on variable inputs. This scalable SEO engine, enhanced with a human touch, propels their rankings from the top 5 to number 1.

2. On-site Optimization and AB Testing

Dialpad optimizes its pages for conversions and sales by leveraging effective Calls to Action (CTAs). They employ AB testing, a real-time optimization technique, to continuously refine their strategies. By analyzing different variations of their landing pages, Dialpad improves conversions and drives substantial ROI for the business.

3. Programmatic SEO and Exploring Potential Industries

Chris and Ross discuss the potential of programmatic SEO across various industries. For instance, the real estate sector can use data from third-party sources to create targeted landing pages for potential homebuyers. Job listing sites can utilize data from platforms like Glassdoor to create hyper-localized listings. In the education industry, landing pages can target topics such as the best schools by state or province. The finance sector requires thorough research to ensure credibility when creating content related to investments and financial advice. They also explore many other industries, highlighting the endless possibilities of programmatic SEO.

4. STAT Tool

STAT is a powerful tool, especially when it comes to keeping track of queries and SEO performance. For those building large enterprise sites with hundreds of pages through programmatic SEO, STAT provides comprehensive monitoring of progress in the SERPs. This ensures that optimization efforts are effective and visibility remains high.