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Craftsman Founder with Lucas Carlson and Eliot Peper

Lucas Carlson Interviews Entrepreneurs, Venture Capitalists, Bestselling Authors like Andy Weir, David S Rose, Tucker Max, Espree Devora, Neil Patel, Hiten Shah, Michelle Miller and More

Every week we will talk to different entrepreneurs about taking the long view on startup strategy.

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Patrick McGinnis has a new book out called The 10% Entrepreneur. It's a novel idea that has the same roots as Nassim Taleb's barbell investing approach. Nassim Taleb suggests putting 10% of your assets in high-risk high-reward assets that could multiply enormously and the other 90% of your assets in plain old cash. That way you can never go bankrupt, because only 10% of your assets are exposed.

Similarly, Patrick McGinnis suggests investing 10% of your time in entrepreneurship and 90% of it doing something safe like a day job. Only when your idea proves itself viable do you quit your job and start looking for venture capital, if you even want to go that path.

James Altucher talks about this all the time. He didn't quit his job until his side project could pay for his lifestyle. This week, we talk to Patrick about this idea and much more.

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Josh Maher is a Seattle-based author and angel investor who is written a book recently called “Startup Wealth: How the Best Angel Investors Make Money In Startups” about how to create personal wealth by investing through startups. He’s interviewed many great angel investors including Chris DeVore who wasalso on this podcast and invested in my startup.

Josh recently joined us on the podcast, not only to talk about his new book but how understanding angel investors is a lot different than understanding venture capitalists.

In my book, Finding Success in Failure, I talk a lot about how reading is a fantastic way to have proximity towards people you might not otherwise have access to. And I think that the key to raising venture capital from angel investors is to first understand the people behind the money. And if you don’t have a large group of angel investors that you already have relationships with, this book is a fantastic way to start understanding the people behind angel investing.

Listening and watching podcasts is another way to have great proximity. So please join Eliot Peper and me in this wonderful conversation and start to get to know Josh Maher.

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What does it take to motivate your employees without necessarily changing compensation structures?

Kevin Kruse has turned this into a science in his book "We: How to Increase Performance and Profits through Full Engagement" where he talks about steps you can use to engage and motivate your employees today.

Most startups don't think about startup culture very much, they assume that they will be acquired before there are enough employees for that to matter. But that's absolutely the wrong way to think about things.

You should be laying the groundwork for a great company culture from day 1. And that means understanding how to build an engaged team.

Listen to this interview for concrete steps that anyone can put to use today.

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Life unfolds in unexpected ways. Eliot Peper has been a frequent guest, and at times, even a co-host of the show. We've followed his story since his first novel came out.

And today, Eliot's 8th book has been released: Bandwidth

Listening back to those early interviews, it's really amazing to watch Eliot's path unfolding. So many times in life, it's easy to look back with the benefit of hindsight and connect the dots after the fact. But to listen to those interviews captures a journey in a way that's otherwise impossible to predict.

And where he's currently ended up is quite impressive. His latest novel reached #4 in the ENTIRE AMAZON KINDLE STORE. Not just the category of science fiction, but the whole store. And now he's signed a 3 book deal with Amazon to publish his latest trilogy. It's an incredibly impressive track record Eliot is putting together.

And incredibly difficult to have predicted ahead of time. If people could have predicted, they would have been lining up in 2014 to represent him.

So if you are currently unable to get anyone to notice your great work, take this story as inspiration. Your story hasn't finished yet. So much lies ahead if you just keep at it.

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