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Craft Beer & Brewing Magazine Podcast - 102: Blue Moon & Ceria Beverage Founder Keith Villa: Exploring Uncharted Territory in Beer With Cannabis

102: Blue Moon & Ceria Beverage Founder Keith Villa: Exploring Uncharted Territory in Beer With Cannabis

Craft Beer & Brewing Magazine Podcast

Keith Villa is an unlikely advocate for cannabis-infused non-alcoholic beer. The cerebral PhD with a molecular biology background spent more than three decades working for Coors, with two decades focused on creating and building the Blue Moon brand, and today he approaches the subject of cannabis beer with a scientist’s rigor and a marketer’s soul. In this conversation, he lays the groundwork for his current exploration, discussing the ins and outs of brewing Belgian-style witbiers (from grist composition to mash regimens that lock in stable haze and substantial head), the value of ritual and drama in beer service, and thinking beyond style strictures when envisioning beers. From there, he delves into the new opportunities that blending beer with cannabis provides—utilizing terpenes common to both hops and cannabis to promote certain physiological effects—before finishing with a primer in the process and technical concerns around de-alcoholizing beer.

This episode is brought to you by:
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Clarion Lubricants (https://www.clarionlubricants.com): Clarion Lubricants, balancing barley and hops is your expertise, food-grade lubricants is ours. The team at Clarion knows that when it comes to making great beer, you’re the expert, and when it comes to supplying food-grade lubricants backed by service-oriented professionals, they're the experts. Clarion will work with you to create an efficient lubrication program that helps protect your brewery. To speak with an expert dial 1-855-MY-CLARION (855-692-5274) or visit clarionlubricants.com. Clarion Lubricants. The expert that experts trust.

Country Malt Group (https://countrymaltgroup.com): With over 200 years of combined experience in the craft beverage industry, Country Malt Group’s dedicated sales and support staff understand the importance of excellent ingredients, product knowledge, and expertise in making great beer. Country Malt Group’s mission is to provide the products and services you need while making the process of ordering ingredients easy – the focus is to inspire your best craft! Order online at shop.countrymalt.com | @CountryMalt

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09/29/19 • 75 min

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