Grow and Sell Through Online Summits
11/17/22 • 24 min
This episode is for you if you're planning to sell more of your services online.
Ella Hoyos speaks with sales coach and business champion, Kathy Walterhouse, founder of the Professional Rule Breaker and the Entrepreneurs Success Summit.
Kathy has a great outlook and she loves to help entrepreneurs break the rules, find their authentic voice and jumpstart sales.
We discuss how you can supercharge your sales process. Listen to how Kathy made the switch from ‘scared selling’ to ‘noble selling’, why it works and what that looks like in practice.
She shares her wisdom on providing value, building relationships and the emotional triggers that motivate people to take action and buy.
You’ll hear all about the benefits of speaking and attending summits and conferences. Find out what makes them such a powerful way to help copywriters and business owners to get promoted, reach new audiences, and build authority in a way that will help you to grow and scale your business. Ella recounts her own experience when the tech falters and Kathy talks about how to handle mishaps in live situations.
Kathy talks about how you can create ‘omnipresence’ with your content on social media without feeling burned out. She shares a great tip, “the rule of one” to streamline your marketing efforts and help achieve more success in your business.
You’ll also discover what Kathy looks for when selecting guests and speakers for her Summits.
FAST ACTION BONUS! Access the Entrepreneurs Success Summit absolutely FREE before 18 November 2022. Sign up now at https://www.theprofessionalrulebreaker.com/ESS-2
About Kathy Walterhouse
Kathy Walterhouse has been named Top 20 Business Coach to look out for in Disrupter
Magazine. She is an ex- corporate sales expert having sold close to a billion dollars. After being
asked numerous times how she did it Kathy realized there was a real need to help entrepreneurs find success in their marketing and sales. She has her own methodology of success. One of her pillars of success is being authentic and having the philosophy of drawing outside the lines, not following what is expected .....in essence being a rule breaker.
Kathy has become a success leading small businesses to crush their sales numbers using her S-A-L-E-S Method.
In a short time, she reached clients on an international level. In an effort to scale and help
more entrepreneurs she has developed a mastermind group training to increase access to
her knowledge and accelerate success of her clients. Kathy's goal is to have her customers
stand out of the crowded marketplace. She has always had the motto of “Be authentic. Be a rule
breaker. Be the solution to your customer and don't stop until you make a difference. Success
will follow.
Kathy’s contact details
Website: www.theprofessionalrulebreaker.com
Facebook: https://www.facebook.com/theprofessionalrulebreaker/
Instagram: http://instagram.com/theprofessionalrulebreaker
Contact us!
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.
Twitter @cracking_copy
Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram:
Ella Hoyos - @flurrymarketing
Minnie McBride - @sosocial_minnie
LinkedIn:
Ella Hoyos - https://www.linkedin.com/in/ellahoyos
Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
This episode is for you if you're planning to sell more of your services online.
Ella Hoyos speaks with sales coach and business champion, Kathy Walterhouse, founder of the Professional Rule Breaker and the Entrepreneurs Success Summit.
Kathy has a great outlook and she loves to help entrepreneurs break the rules, find their authentic voice and jumpstart sales.
We discuss how you can supercharge your sales process. Listen to how Kathy made the switch from ‘scared selling’ to ‘noble selling’, why it works and what that looks like in practice.
She shares her wisdom on providing value, building relationships and the emotional triggers that motivate people to take action and buy.
You’ll hear all about the benefits of speaking and attending summits and conferences. Find out what makes them such a powerful way to help copywriters and business owners to get promoted, reach new audiences, and build authority in a way that will help you to grow and scale your business. Ella recounts her own experience when the tech falters and Kathy talks about how to handle mishaps in live situations.
Kathy talks about how you can create ‘omnipresence’ with your content on social media without feeling burned out. She shares a great tip, “the rule of one” to streamline your marketing efforts and help achieve more success in your business.
You’ll also discover what Kathy looks for when selecting guests and speakers for her Summits.
FAST ACTION BONUS! Access the Entrepreneurs Success Summit absolutely FREE before 18 November 2022. Sign up now at https://www.theprofessionalrulebreaker.com/ESS-2
About Kathy Walterhouse
Kathy Walterhouse has been named Top 20 Business Coach to look out for in Disrupter
Magazine. She is an ex- corporate sales expert having sold close to a billion dollars. After being
asked numerous times how she did it Kathy realized there was a real need to help entrepreneurs find success in their marketing and sales. She has her own methodology of success. One of her pillars of success is being authentic and having the philosophy of drawing outside the lines, not following what is expected .....in essence being a rule breaker.
Kathy has become a success leading small businesses to crush their sales numbers using her S-A-L-E-S Method.
In a short time, she reached clients on an international level. In an effort to scale and help
more entrepreneurs she has developed a mastermind group training to increase access to
her knowledge and accelerate success of her clients. Kathy's goal is to have her customers
stand out of the crowded marketplace. She has always had the motto of “Be authentic. Be a rule
breaker. Be the solution to your customer and don't stop until you make a difference. Success
will follow.
Kathy’s contact details
Website: www.theprofessionalrulebreaker.com
Facebook: https://www.facebook.com/theprofessionalrulebreaker/
Instagram: http://instagram.com/theprofessionalrulebreaker
Contact us!
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.
Twitter @cracking_copy
Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram:
Ella Hoyos - @flurrymarketing
Minnie McBride - @sosocial_minnie
LinkedIn:
Ella Hoyos - https://www.linkedin.com/in/ellahoyos
Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
Previous Episode
New Styles of Writing For The Digital Age
Writing for the digital age - what has changed?
Today’s episode is for you if you are bamboozled by the tens of thousands of messages presented to you on a daily basis. Are you at a loss for how you can cut through the noise to get your products and business to stand out?
Today we look at how the way we write and communicate has changed in the last 30-40+ years to ensure that we can get our own vital messages across.
We look at some of the copywriting greats from the last 60 years. Why were they successful? We look at what we have learnt from these people and discuss how differently we create and construct our copy to communicate effectively in the 2020s.
We also have a host of tips for you to take on board right now to hone your digital writing skills. Tune in and find out...
Resources
David Ogilvy’s famous 1960s Rolls Royce Ad
Martin Conroy’s famous Wall Street Journal direct-sales letter 1975-2003 - the ‘most successful sales letter ever written’
Gary Halbert - The Boron Letters
Contact us!
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.
Twitter @cracking_copy
Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram:
Ella Hoyos - @flurrymarketing
Minnie McBride - @sosocial_minnie
LinkedIn:
Ella Hoyos - https://www.linkedin.com/in/ellahoyos
Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
Next Episode
Content Planning Tips for Social Media
Are you often overwhelmed by the need to come up with constant ideas for your online content from social media to blogs, product or service launches and articles etc?
Is advance planning something that you never quite have time for?
If you could benefit from some guidance on planning your content, ditching the overwhelm and actually start enjoying the process then today’s episode of Cracking Copy is for you.
In this episode, Minnie talks to Sarah Richards, Content Coach and Instagram expert about how to effectively create and plan your content. Learn how to cultivate a content mindset. get the results you want and never run out of ideas!
This could be one of the best spent 20 minutes of your life, listening to Sarah’s top tips for defining your content pillars, effective content planning and productivity hacks. Before you even start thinking about when and how to craft your messages to engage with your ideal customer, you need a plan.
Sarah also runs an online course, The Content Reboot, a three-week course which starts again in January 2023. Its aim is to build joy in your content and establish a strategic process that works for you. The course covers content foundations, creation of content systems, gathering inspiration and auditing your content so you are calm, organised and set up for success. Click here for more details.
Resources
Manage your project, workflow or task tracking with:
Contact us!
Contact Sarah Richards:
Website and Content Reboot info: sarahrichardssocial.co.uk
Instagram: @sarahrichardssocial
Contact the Cracking Copy team:
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.
Twitter @cracking_copy
Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram:
Ella Hoyos - @flurrymarketing
Minnie McBride - @minnie__writes
LinkedIn:
Ella Hoyos - https://www.linkedin.com/in/ellahoyos
Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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