#12 | Design with Purpose | Stefan Ytterborn

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The podcast episode with Stefan, an entrepreneur with a keen eye for design and innovation, delves into his remarkable journey in the business world. He shares his experiences, from his early ventures in contemporary furniture to his groundbreaking work with POC, a company focused on enhancing safety in gravity sports. Stefan's narrative is about creating successful businesses and infusing them with a deeper purpose and commitment to sustainability.

Key Highlights:
Entrepreneurial Journey: Stefan's entrepreneurial path began in the furniture industry, where he developed a keen interest in contemporary design. He founded several companies, including CNBI Interior and CVI, and worked on significant projects like IKEA PS. His journey reflects a constant evolution towards more meaningful and impactful business ventures.
Founding POC and Cake: Stefan founded POC to save lives in gravity sports, emphasizing the importance of safety and innovation. Later, he ventured into electric mobility with CAKE, focusing on electric motorcycles and showcasing his dedication to innovative, environmentally friendly transportation solutions, even toward zero emission.
Focus on Sustainability and Quality: Throughout the episode, Stefan stresses the importance of sustainability and high-quality products. He criticizes the fast consumption model and advocates for products that last longer and are better for the environment. This philosophy is evident in his approach to both POC and CAKE.
Navigating Business Challenges: Stefan discusses the challenges of balancing innovation with market realities, especially in the context of investor expectations and the need to maintain quality and ethical practices.
Conservation Initiatives: The episode also highlights Stefan's involvement in conservation efforts, such as providing electric motorcycles to rangers in Africa to combat poaching. This project underscores the potential of new technology and clean energy in conservation efforts.

Overall, the episode offers a comprehensive look at Stefan's entrepreneurial career, his approach to business, and his commitment to creating products and ventures that are not only innovative but also sustainable and purpose-driven.

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