Christie's Launch Didn't Fail

02/17/19 • 51 min

Lisa chats to Christie MacSween from Embraced Motherhood after Christie's recent Melt Into Motherhood membership launch 'failed'. Lisa and Christie talk through the details of the launch and Lisa provides loads of guidance and insight into what could be improved. Lisa also lets Christie in on a couple of things - she didn't actually launch, and the sales from her non-launch were bang on the average.If you're about to launch your awesome new thing or you're interested in starting a membership, this episode will help you avoid some of the common mistakes that are so easy to make.Show Notes:0:34 How Christie's launch came to Lisa's attention.2:49 Christie shares a little about her recently launched Melt Into Motherhood membership and how they went about the launch. Lisa dives straight into some marketing nuggets.9:05 Lisa does a little digging into Christie's launch strategy so as to better measure the outcome. She also discusses some of the specific challenges of selling a membership.14:24 Lisa suggests the a great way to test the waters of a membership and shares what she would do if she were starting her membership site again.17:58 Lisa critiques Christie's sales page, extolls the copywriter and talks secret sauce (aka unique mechanism).25:39 A hot (and free) resource for anyone putting together a sales page.26:37 Lisa shares the magic of "so that" with Christie.31:44 Something on Christie's sales page evokes a definite no(!) from Lisa.32:41 Lisa stresses the need for a timeline, end date and lead up to an event - oh and, a bit of coin for ads.41:03 Is there such thing as showing up too much?43:00 What you need to be shouting from the rooftops during a launch.45:56 Why Christie's launch was successful and getting down with de-personalising the launch process.46:40 A marketing truth bomb from Lisa.Links:Connect with Christie on Facebook, Instagram or websiteConnect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

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Previous Episode

How to Survive an Online Product Launch

Online product launches can be all the hairy, scary feels! You've put your heart, money and tears into this thing and now it's time to sell it. Eeeeep! Join Lisa as she shares the lessons she's learnt from her own launches and gives you her best tips to get through your launch gracefully - or at least mostly unscathed.Show Notes:0:45 What it was like for Lisa when she launched Small Steps to Wholefoods and what NOT to do.3:05 Lisa defines 'a launch' - and it's a lot more than announcing your shiny thing.5:24 The lessons are in the launching.7:15 Before you open the doors, do this.9:07 Where your attention needs to be during your launch.10:50 The mid-point of your launch needs you to be vibin'.12:38 When to expect most of your sales during a launch.13:30 Call in the village and stock the freezer.14:40 What you need in your business before you launch.16:22 Lisa encourages you to see that it's numbers - it's not personal.20:19 Lisa invites you to get in touch and join the conversation.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

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Next Episode

Rattle the Cage

Today's episode is so quick, you might want to have your cuppa ready before you press play. Lisa brings you the importance of unapologetically standing for something, AND making some noise about it. She wants you to ruffle a few feathers with your marketing by sharing your unique take on things - assertively! Sound scary? Listen on for all the motivation you need to face your fear and get rattling.Show Notes:0:31 What Lisa loves about Monday's.0:56 Lisa sets a simple but potentially uncomfortable task for you.2:02 Why we need to be making noise and not playing it safe. 3:19 Lisa asks the questions you need to be finding the answers to.4:32 Put pen to paper so that his podcast episode continues on your side of the player.5:30 An invitation to share your cage rattling with Lisa.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

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