Josh Braaten - Optimizing Systems to Create Better Outcomes Using Machine Learning

03/01/22 • 45 min

The conversation this week is with Josh Braaten. Josh is the CEO of Brandata where he and his team use brand measurement, consumer insights, and growth solutions to turn fast-moving companies into market leaders. Prior to Brand Data, Josh was a Senior Director of Marketing at Lead Pages. From venture-backed startups to Fortune 500 companies, Josh has developed his skills in high-growth digital marketing environments by working with brands that want to grow fast. As a business consultant, turned technologist turned marketer turned entrepreneur, I can't wait to talk with Josh about his career path and where he sees the future of artificial intelligence going in a variety of industries.
If you are interested in learning about how AI is being applied across multiple industries, be sure to join us at a future AppliedAI Monthly meetup and help support us so we can make future Emerging Technologies North non-profit events!

Resources and Topics Mentioned in this Episode

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Your host,
Justin Grammens

03/01/22 • 45 min

Conversations on Applied AI - Josh Braaten - Optimizing Systems to Create Better Outcomes Using Machine Learning

Transcript

Josh Braaten 0:00

I think a lot of what you're seeing with machine learning and AI today is just a set of steps and processes that analysts would typically perform by hand. It's just done automatically. And so an analyst back then would say, look at revenue, what are things that would lead to revenue or be predictive of revenue? And then how can we optimize whatever systems are in place? And in that case, it was people systems in workflows and patient care flow. And I think that's exact

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