Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - 195 - Stacking Momentum with Your Annual Marketing Plan

195 - Stacking Momentum with Your Annual Marketing Plan

10/03/22 • 42 min

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not.

Poor planning means you have to expend MORE energy, and it costs MORE in terms of money, time and also lost opportunity.

In this episode, your hosts Suzi Dafnis and Michelle Falzon share how to stack momentum in your annual marketing plan so that you are building from marketing promotion to marketing promotion and improving your overall results.

Listen to this episode to hear more about:

The ideal time to start planning next year (hint: it’s likely way earlier than you might think!).
The one thing Suzi and Michelle do to get instant momentum in their year.
How thinking about your year as a whole can help you avoid hot leads going cold.
The way Suzi and Michelle stack momentum when planning out the marketing for their Mastermind.
The high dollar retreat marketing hack that creates NEXT year’s customers before this year’s program is even finished!
How to think of your annual marketing as a problem/solution based STORY that is told throughout the year in the right order.
And much more!

Also Mentioned in This Episode:

Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not.

Poor planning means you have to expend MORE energy, and it costs MORE in terms of money, time and also lost opportunity.

Listen to this episode to hear more about:

The ideal time to start planning next year (hint: it’s likely way earlier than you might think!).
The one thing Suzi and Michelle do to get instant momentum in their year.
How thinking about your year as a whole can help you avoid hot leads going cold.
The way Suzi and Michelle stack momentum when planning out the marketing for their Mastermind.
The high dollar retreat marketing hack that creates NEXT year’s customers before this year’s program is even finished!
How to think of your annual marketing as a problem/solution based STORY that is told throughout the year in the right order.
And much more!

Also Mentioned in This Episode:

Previous Episode

194 - How to Use Competitions to Grow Your Email List, Get More Referrals & Create More Customer Success

Not only is a competition a great way to get more leads and incentivise people to take specific actions, it’s also a really wonderful way to crowdsource content AND have that content shared to a much wider audience than you might normally be able to reach.

In this episode, your hosts Suzi Dafnis and Michelle Falzon talk about Competitions and how you can use them effectively in your Content Marketing for:

Lead Generation
Viral Audience Marketing
Customer Progress Incentives

Listen to this episode to hear more about:

The big thing to watch out for when choosing your competition prize.
How to get QUALITY and QUANTITY when it comes to entries in your competition.
How simple hashtags can save you a ton of programming and software costs (and keep things simple!)
How to get your customers and wider audience sharing your competition with THEIR networks.
3 ways to use competitions inside your PAID products and programs to promote customer success (and why that’s so important).
What you need to know about ensuring your competition is compliant.
And much more!

Also Mentioned in This Episode:

Next Episode

196 - Campaign Thinking Vs Ad Hoc Marketing

Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for “one-off” tactics and “bright shiny objects” to sneak into our marketing that aren’t very strategic at all!

In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of “Campaign Thinking” where you focus on a marketing initiative that’s directly related to one of your key strategic objectives, where you’re thinking about the whole process, from beginning to end, vs ad hoc tactics.

Listen to this episode to hear more about:

-> Why a “lead magnet” is NOT a campaign!

-> How sneaky campaigns can be... they can literally be hiding in plain sight!

-> How to get clear on the PURPOSE of your Campaign.

-> 9 things every Campaign includes (and why missing any of these could be the reason your marketing isn’t working!).

-> How you can actually take stuff OUT of your marketing and get better results.

-> How one person increased her small group coaching program by more than 400% simply by embracing Campaign Thinking.

-> And much more!

Also Mentioned in This Episode:

HerBusiness Marketing Success Mastermind

The REACH Retreat in Hawaii

Angela Counsel - Embrace Program