15. A Framework to Help You Decide What To Blog About

03/10/20 • 18 min

This week on Content Makers it’s a solo episode talking about the framework I use when determining whether it’s worth putting time and effort into creating a new piece of blog content. We’re often told by “experts" that showing up and consistently producing new blog content is the most important thing. But I’d like us to consider a different view point, one where strategy and substance, over speed and quotas, are the most important markers of success. Let’s see if you agree with me. If you'd prefer to read this episode you can visit bethgladstone.com/blog/what-to-blog-about

Previous Episode

14. Brands Need More Bravery - Harry Lang of Brand Architects

Harry Lang is a Marketing and Brand Consultant who specialises in helping brave brands to build their strategies and become known in industries such as betting, gaming and esports. Harry has worked on multi-channel campaigns for well-known brands like Budweiser and Penguin Books, and helps startups who want to get up and running, and into the world. In this episode we discuss Harry’s approach to brand architecture and the importance of a customer-first approach that doesn’t just focus on the glory of awareness, but also considers what brands can do to make their customers come back. I hope you enjoy this episode and if you do, I’d love for you to subscribe to the Content Makers podcast to hear more like it. Show notes are at bethgladstone.com/podcast/episode14

Next Episode

16. Content Is Easier When You Know Who You're Delivering To - Marie Shields of Moss Marketing

Marie Shields is the owner of Moss Marketing, a business that specialises in offering digital marketing and consumer PR services. In this episode we discuss Marie’s journey into entrepreneurism and the effect of democratization of sales via digital for the businesses around her. Why topic-lead content and video with intention are key digital marketing areas for this year and why brands in the drinks and beauty industries are nailing good content right now. Plus, why everything in marketing should start with knowing your audience personas. Get access to all of the links and tools Marie mentions in this episode at bethgladstone.com/blog/episode16.