10. Recording a Podcast Is Easy, It’s the Editorial That Needs Thought

11/13/19 • 16 min

If you’re a brand of content creator you might be considering if you should start a podcast. Maybe you’ve had an idea, you’re longing to interview people or, you just think it would be a good way to get your business out there. Even if you’re not planning to start one, maybe you’re wondering about podcasts as a medium and what the future holds. In this episode I’m going to give you some insight into what goes into creating a podcast, from my experience creating this one and also supporting podcasts within companies I’ve worked at.

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9. The Best Strategists Are Those Knowledgeable in Brand and Digital - Matthew Butler, Digital Planner at BBC Studios

Matthew Butler is a Digital Planner for BBC Studios and works on campaigns for shows like BBC Earth and Top Gear, to help bring them to new and wide-reaching audiences. In this episode Matt gives us a look at what the role of planning involves, both from an in-house and an agency perspective, like how to bring a fresh approach to long-standing brands and the importance of research in order to see beyond your own perspective. Plus, the sweet spot between being a brand strategist with a background in digital, rather than holding them as two separate elements and why understanding & listening to the zeitgeist is key for brands trying to become relevant today. Find out more about BBC Earth at bbcearth.com and connect with Matt on LinkedIn.

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11. There Are Four Brand Models, Which One Are You? - Imogen Roy, Strategy Coach & Content Marketing Consultant

Imogen Roy is a Strategy Coach and Content Marketing Consultant working with entrepreneurs, experts and influencers. In this episode we hear from Imogen on what she learned as Community Manager for Eurostar and why customer service should fit under marketing’s wing. How to build a brand from the ground up, the four brand models and why it’s dangerous to try and do them all. Plus, Imogen’s thoughts on time management, how to connect with remote teams when you’re a consultant and why we should all be aiming to work in our “zone of genius”. I hope you enjoy this episode and if you do, I’d love for you to subscribe to the Content Makers podcast to hear more like it. Show notes are at bethgladstone.com/podcast/episode11

Find out more about Imogen's work at https://imogenroy.com.